Judith Passingham

Judith was appointed Managing Director for TNS Europe at the beginning of 2007 and is a long standing member of the TNS Global Executive Team. The European Custom business spans 28 countries and has a turnover well in excess of £400 million. It covers every type of research in almost every industry and business sector including Consumer, Social and Polling, Media, Automotive, Technology and Finance.

Between 2001 and 2006, Judith was Managing Director of TNS Worldpanel, the company’s continuous consumer panel business, during which time she developed the business significantly financially, and also in terms of market share, geographical coverage and the scope of services provided. TNS Worldpanel now spans Western Europe, Asia and Latin America and covers impulse/out of home measurement, consumption and loyalty card information, together with consumer purchase behaviour and retailer performance measurement. Judith served as Joint Chairman of Europanel, Director of Latinpanel and worked with TNS’s joint venture partnership, CTR in the Chinese panel market.

Judith has worked in the Market Research Industry for 24 years, starting at WPP’s BMRB and then at VNU’s IMS company. She has worked with  a wide range of client businesses, including grocery retailers, blue chip FMCG clients, advertising agencies and media owners. She has written and presented papers on environmental consumer issues; everyday, low price, data convergence loyalty cards; grocery retailing and global private label.

Judith lives in West London and enjoys everything creative.