Our strategy – it's about adding value

Insight sets us apart.

Our strategic goal is to deliver value added market information and insights that help our clients make more effective business decisions. This strategy drives all the TNS companies in specialist market sectors in 80 countries.

Our clients tell us they expect us to deliver added value. To enhance our ability to add value and insight, all our businesses focus on delivering excellence in 4 core areas based on important value-drivers our clients have told us they want from their information provider.

Client orientation
Global Industry Sector structure and Client Partnership focus deliver more effective client relationships. By recruiting and training experts who understand their clients' markets, we build the most appropriate team for each client and establish strong and lasting partnerships.

Expertise and Innovation
Areas of Expertise developing innovative Business solutions. We always apply an innovative approach to solve clients’ market information challenges. We provide expertise through dedicated industry researchers while maintaining cutting-edge data collection and information delivery systems.

Service Excellence and Cost Efficiency
Global network of 80 offices worldwide focused on cost efficient data collection, and excellent client service. While providing good, cost-effective market information, we maintain comprehensive quality management in all areas, at all levels. Above all, we leverage the TNS global network to deliver cost-efficient projects.

People Development
Our Consultants focus on the provision of Value-Added research and Insight. We recruit and retain the best market research talent, investing significantly in training to meet changing client needs. We want the world’s leading market research experts and thought leaders to work for TNS.