TNS Global website
Client Orientation
Global Industry Sector structure and Client Partnership focus. TNS has a strategy and operational structure in place that capitalises on one of the most extensive international networks in the market information industry.
Dedicated framework
TNS Global Clients and Sectors focuses on three areas: the organisation of dedicated global sector teams; driving revenue from our Global Account Programme; and having effective protocols to support large and multi-country projects. Each area is supported by dedicated resources, with the objective of being the industry leader.
Sector focus and Global Partnership Accounts
A key differentiator is that TNS’ Global Sectors act as revenue drivers, responsible for developing new products and services. Sector heads are actively involved in major account relationships. Account teams are co-ordinated by the sectors, to cut across geographies and be tailored to client needs.
In 2007, TNS extended its Global Account Programme to include 50 clients. 13 of these have been nominated Global Partnership Accounts. They are clients that have indicated a desire to partner with their supplier and invest their own resources in global relationships. They have the potential to spend at a higher rate and consolidate more business with TNS. Each has a dedicated Global Account Director, who provides a single point of contact, builds the relationship and ensures the successful delivery of projects. Four regional hubs manage multi-country projects, so that account teams can price and pitch for business most effectively.
There are 11 global accounts in our Technology sector, representing around 40% of total sector revenues. In 2007, these accounts grew by almost 10%, due mainly to our commitment to strengthening client relationships.
