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TNS Marketing Materials
TNS is the World's largest Custom Marketing Research company. We provide quality marketing information delivered by Global Industry Sector expert consultants, innovative Research Expertise across the entire product life-cycle, in over 70 countries worldwide. On this page you can download TNS marketing materials covering: a Corporate Overview, Our Industry Sectors, Our Areas of Expertise and Our Global Solutions.
Corporate
We are a global leader in providing insights and information to help our clients make better business decisions.
Our industry sectors
Automotive
TNS Automotive is the leading global provider of market research and insights, with a specialist network of over 350 dedicated researchers in over 50 countries
Consumer
TNS Consumer is the world’s leading provider of customised research solutions to clients in the global FMCG (CPG) industry, such as manufacturers and brand owners; retailers and outlets; advertising and media agencies.
Finance
We have over 40 years of solving common Finance sector marketing problems to help our clients generate profitability and success across the finance sector throughout the world.
Political and Social
Recognising the unique requirements of research in this sector, TNS established a specialised division for Political and Social research which has become the leading provider of such research in many countries.
Technology
TNS technology’s in-depth industry knowledge and native understanding of the local marketplace enable us to provide big picture thinking for our clients.
Areas of Expertise
Brand and Communications
TNS helps clients create enduring brand relationships through the development of relevant strategies brought to life through every aspect of the brand experience.
Product Development and Innovation
TNS has a specialist global business dedicated to Product Development and Innovation research. This business helps our clients develop winning new products and manage their new product development risk.
Stakeholder Management
TNS is the Global leader in customer Stakeholder Management research, helping clients to understand and actively manage their company’s relationships with interest groups such as customers, employees, distributors, shareholders or the general public.
Retail & Shopper
TNS is leading the way in helping its retailer and manufacturer clients outsmart the competition by understanding and positively influencing shopper behaviour and decisions that result in improved performance of a brand, category or store.
Global Solutions
BPO™ - Brand Equity Research
Brand performance optimisation (BPO) is a landmark approach to brand management and measurement, looking beyond brand awareness to measure brand power.
Conversion Model™ - Commitment Measurement
The Conversion Model is a psychological model of consumer behaviour that helps brand managers measure the strength of the relationship between consumers and brands.
FutureView™ - identifies future shapers
FutureView enables clients to future-proof their strategic marketing and innovation decisions by understanding how today’s consumer landscape is likely to change in the coming years.
MCA™ - Marketing Communication effectiveness
The world's leading measure of consumer engagement, Market Contact Audit is the globally effective solution in integrated marketing and communications, measuring the contribution of marketing to sales.
Needscope™ - motivational research
NeedScope helps marketers build more powerful brands by systematically integrating emotion into brand planning and new product development.
TRI*M™ - Stakeholder management
With over 14,000 studies, TRI*M is the global leader in customer stakeholder management research - a robust management information system for effectively monitoring, measuring and managing stakeholder relationships.
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