Internet usage in the Asia Pacific region is IMMENSE, representing more than half of the world’s 3.6 billion internet users. According to the latest data from Euromonitor International, the region accounted for 60% of new users coming online over the 2013-2018 period.
KANTAR Connected Life data reveals that, 70% of the Thai population use social networks daily, averaging on 4 platforms used per week. E-Commerce also sees great growth potential with 60% identifying themselves as E-Commerce prospects.
These trends are proof of the fast digitization of the current consumer landscape and marketers are rapidly adapting. Digital advertising spend in Thailand continues to grow at a pace of 30% annually over the past 5 years, and is expected to reach THB 2 billion by the end of 2019.
In partnership with KANTAR TNS, DAAT provides this data on a yearly basis. This report presents the data of actual spend of actual total 2018 and forecast total 2019.
The latest report presents the data from 2018 and forecast 2019
The latest report presents the data for mid-year 2018 and forecast of 2018.
The latest report presents the data of 2017 and forecast of 2018.
The dual report presents the data for mid-year 2017 and the forecast of 2017.
This report presents the data for mid-year 2017.
This report presents the data of 2016 and the forecast of 2017.
Explore this if you want to
- Access to the up-to-date actual data for digital advertising spend and the future forecasting data by the industry association
- Better understand the current digital marketing landscape in Thailand
- Identify the future trends in the digital advertising space
The Digital Advertising Association of Thailand (DAAT) was founded in 2012 with the objective of benefiting the industry, companies and consumers. Working collectively, advertisers can elevate the industry to the highest levels in the future.