Asia pacific is the key region with immense internet usage; more than half of world's 3.6 billion internet users live in the region. According to the latest data from Euromonitor International, the region accounted for 60% of new users coming online over the 2013-2018 period.
KANTAR Connected Life data reveals that, with widespread internet penetration, 70% of Thai population use social network daily, via average 4.2 platforms per week. E-commerce also sees great potential for growth in Thailand; 6% of the Thai are currently e-commerce users, while another 60% identify themselves as E-commerce prospects.
These consumer trends prompt marketers to increasingly leverage on digital connectivity; Thai digital advertisement grows at 30% average rate annually over the past 5 years and is expected to reach THB 1.5 billion by the end of 2018.
In partnership with KANTAR TNS, DAAT provides this data on a yearly basis. This *report presents the data of actual spend of first half 2018 and forecast second half 2018.
The latest report presents the data for mid-year 2018 and forecast of 2018.
The latest report presents the data of 2017 and forecast of 2018.
The dual report presents the data for mid-year 2017 and the forecast of 2017.
This report presents the data for mid-year 2017.
This report presents the data of 2016 and the forecast of 2017.
Explore this if you want to
- Access to the up-to-date actual data for digital advertising spend and the future forecasting data by the industry association
- Better understand the current digital marketing landscape in Thailand
- Identify the future trends in the digital advertising space
The Digital Advertising Association of Thailand (DAAT) was founded in 2012 with the objective of benefiting the industry, companies and consumers. Working collectively, advertisers can elevate the industry to the highest levels in the future.