Asia pacific is the key region with immense internet usage, more than half of world's 3.6 billion users live in the region. In fact, this region accounted for 60% of new users coming online over the 2013-2018 period, according to the latest data from Euromonitor International.
In Thailand, the digital spend has been growing rapidly in the last 5 years. Digitally consumers leverage connectivity for everything from social network to online shopping. KANTAR Connected Life data reveals that Thai consumers spend 4.2 hours online everyday, increases by 17% comparing to last year. Share of time on digital medium is 61% of total online time.
The growth of Thailand’s digital advertising spend soars. The actual survey data of 2017 shows a double growth from the mid-year forecast. We expect the momentum continue in 2018 and total volume of digital advertising spend is projected to reach 14.3 billion THB, which is also all time highest.
In partnership with KANTAR TNS, DAAT provides this data on a yearly basis. This report presents the data of actual spend 2017 and forecast 2018.
The latest report presents the data of 2017 and forecast of 2018.
The dual report presents the data for mid-year 2017 and the forecast of 2017.
This report presents the data for mid-year 2017.
This report presents the data of 2016 and the forecast of 2017.
Explore this if you want to
- Access to the up-to-date actual data for digital advertising spend and the future forecasting data by the industry association
- Better understand the current digital marketing landscape in Thailand
- Identify the future trends in the digital advertising space
The Digital Advertising Association of Thailand (DAAT) was founded in 2012 with the objective of benefiting the industry, companies and consumers. Working collectively, advertisers can elevate the industry to the highest levels in the future.