36% of Thai connected consumers* (KANTAR Connected Life) are most digitally, and socially active. They spend a lot of time online with being highly social, creating and sharing content, and engaging with brands.
The global platforms – Facebook and YouTube, continuously grows in Thailand indicates that Thai consumers literally use their mobile in everyday activities and Thailand is now the mobile-centric. Shrink of traditional media is observed while time spent on online media per day continues extending.
Besides, Thai consumers today spend a lot of time online with being highly social and experienced with brands in more ways than ever before. Every experience has the potential to change their attitude and behavior towards brands but only a few touchpoints could really influence behaviour and perceptions leaving the challenges to all marketers on how to optimize Digital media in their marketing plan against the rapid changes in consumer behavior.
Digital advertising spend will provide the deep dive of 56 product categories and the momentum of digital trend, it also benefits marketers to connect the right targets with the right media, effectively. DAAT provides this data every six months and the latest version is now available.
For further information of how to optimize the media touchpoints, please also visit our tnsglobal.com/connect page.
The dual report presents the data for mid-year 2017 and the forecast of 2017.
This report presents the data for mid-year 2017.
This report presents the data of 2016 and the forecast of 2017.
The dual report presents the data for mid-year 2016 and the forecast of 2016.
This report presents the data for mid-year 2016.
This report presents the data of 2015 and the forecast of 2016
Explore this if you want to
- Access to the up-to-date actual data for digital advertising spend and the future forecasting data by the industry association
- Better understand the current digital marketing landscape in Thailand
- Identify the future trends in the digital advertising space
The Digital Advertising Association of Thailand (DAAT) was founded in 2012 with the objective of benefiting the industry, companies and consumers. Working collectively, advertisers can elevate the industry to the highest levels in the future.