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Going viral is not enough to boost the bottom line, warns Kantar TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market...

February 2015

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The secrets of igniting online video sharing
The secrets of igniting online video sharing

The secrets of igniting online video sharing What pushes an online video past the tipping point in terms of sharing and reach? What separates those with genuine momentum and sustained influence from those that generate a brief flare of...

July 2016 | Social Media , Online Video , Brand & Communication

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The secrets of igniting online video sharing

The secrets of igniting online video sharing What pushes an online video past the tipping point in terms of sharing and reach? What separates those with genuine momentum and sustained influence from those that generate a brief flare of interest...

July 2016 | Social Media , Online Video , Brand & Communication

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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Customer Strategies , Social insight , Social Media , transactionTRI*M

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Going viral is not enough to boost the bottom line, warns Kantar TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research...

February 2015