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Marketers: the future is ready for you now

Extensive research from Kantar TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques...

April 2015 | Research methods , Social insight , Digital , Brand & Communication

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Face-to-face 2.0

Digital technology has highlighted what’s wrong with face-to-face surveys – now it’s time for it to rejuvenate them. We report from the frontline on how tablet devices and digital data collection are transforming the potential of fieldwork at Kantar...

November 2014 | Research methods , Mobile

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Shorter, more predictive surveys

Why are brand tracking surveys struggling to predict accurately what respondents will do? Why do the metrics they provide show so little movement? And what can we do about it? In this feature, we reveal the ‘three Rs’ that have transformed tracking...

August 2013 | Research methods , Brand tracking