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Kantar TNS to launch mini crowdsourcing tool at Mobile World Congress 2015

London: 26 February 2015 - Kantar TNS will be launching ThinkTank, its new bespoke approach to online communities, at next week’s Mobile World Congress (MWC) in Barcelona. To see the tool in action, delegates will be able to submit questions...

February 2015
Kantar TNS announces new Managing Director for qualitative practice in Asia Pacific

Singapore: 16 December 2014 - Global research consultancy Kantar TNS has today announced the appointment of Serena Jacob as Managing Director for Kantar TNS Qualitative in Asia Pacific. In her new role, Serena will be responsible for further...

December 2014

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Embracing crowdsourcing for the right reasons

As crowdsourcing goes mainstream in the marketing world, there has been a growing debate about its usefulness over traditional methods of problem solving – particularly when it comes to crowdsourced creativity for brand development and innovation....

June 2016 | Qualitative

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Our newly complicated social lives

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and (for...

November 2015 | Qualitative , Digital

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Why does British humour fall flat in China?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by Kantar TNS Qualitative looks at how different cultures...

September 2015 | Cultural insight , Podcast , Qualitative

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Why don’t German men want a Hollywood smile?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by Kantar TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the...

June 2015 | Cultural insight , Podcast , Qualitative

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The value of context

Behavioural intention, such as going to the gym, losing weight and staying healthy, does not always translate into actual behaviour; and strong, personal brand preferences do not always translate into actual brand choices. Qualitative research...

December 2013 | Qualitative , Behaviour change

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, Kantar TNS’s CEO Global Qualitative...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

Latest press releases & events

Creating compelling content in an ad-saturated world

  People in Asia Pacific have never been more selective when it comes to the content they are watching. The rise of online, on-demand TV has revolutionised viewing habits and led to an explosion in the range of programmes produced by networks,...

September 2016
Clinton and Trump: The brand war between old and new

Voting isn't comparable to choosing a can of soup, but ‘what do Clinton and Trump's successes tell us about marketing to Americans?’ ask Kantar TNS Qualitative. Donald Trump represents a new kind of political phenomenon, one where the distinction...

April 2016
Kantar TNS to launch mini crowdsourcing tool at Mobile World Congress 2015

London: 26 February 2015 - Kantar TNS will be launching ThinkTank, its new bespoke approach to online communities, at next week’s Mobile World Congress (MWC) in Barcelona. To see the tool in action, delegates will be able to submit questions live at...

February 2015
Kantar TNS appoints Anjali Puri as Global Head of its Qualitative practice

London: 21 January 2015 - Global research consultancy Kantar TNS today announces new leadership for its global Qualitative team with the promotion of Anjali Puri to Global Head of Kantar TNS Qualitative. Rebecca Wynberg, who has served as CEO of...

January 2015
Kantar TNS announces new Managing Director for qualitative practice in Asia Pacific

Singapore: 16 December 2014 - Global research consultancy Kantar TNS has today announced the appointment of Serena Jacob as Managing Director for Kantar TNS Qualitative in Asia Pacific. In her new role, Serena will be responsible for further...

December 2014
Kantar TNS strengthens its global Qualitative practice with a series of senior appointments

London: 11 September 2014 - Global research consultancy Kantar TNS, today announced three new senior appointments to its Qualitative practice under the leadership of Rebecca Wynberg, CEO Kantar TNS Qualitative. Sarah Morris has been appointed Head...

September 2014
Kantar TNS strengthens its global Qualitative practice with key appointment

London: 10 February 2014 - Global research consultancy Kantar TNS, today announced the appointment of Anjali Puri as Head of Centre of Excellence for Kantar TNS’s global Qualitative practice. Based in Bangalore, Anjali will report to Rebecca Wynberg...

February 2014