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Why does British humour fall flat in China?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by Kantar TNS Qualitative looks at how different cultures...

September 2015 | Qualitative , Cultural insight , Podcast

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Why don’t German men want a Hollywood smile?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by Kantar TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the...

June 2015 | Cultural insight , Podcast , Qualitative