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Turning your brand into a hero

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. Turning your brand into a hero demands a very different approach depending on the market you are operating in. We...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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Building better brand experiences in the Touchpoint Revolution

It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few...

March 2016 | NeedScope , Brand & Communication

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Building better brand experiences in the Touchpoint Revolution

It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are...

March 2016 | NeedScope , Brand & Communication

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Taking control of your emotions

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only become...

April 2015 | NeedScope , Brand & Communication

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Turning your brand into a hero

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. Turning your brand into a hero demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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The language of emotion

Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Yet the power of metaphors mean they must be handled with care. In this feature...

September 2014 | Brand & Communication , NeedScope , FMCG

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands have a...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

Latest press releases & events

Creating successful Diwali ad campaigns

Diwali promises to be a time of intensive sales promotion activity in India.  Advertisers will vie for the gifting budgets of both individuals and organisations as the festival of lights provides a prime opportunity to capitalise on heavy trade...

November 2015
Unlocked: the secret of irresistibility

London: 7 May 2014 – Ground-breaking new research has revealed the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi – and why other brands never quite make the cut. Experts at TNS have analysed over...

May 2014