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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Digital , Innovation & Product Development , Technology , New products and services

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Beyond mentions and sentiment: Powerful new ways to understand your customers

Lynne Thomson & Kirk Ward presented "Beyond mentions and sentiment: Powerful new ways to understand your customers" at the IIR's Foresight & Trends conference in Beverly Hills, Sept 29 - Oct 1, 2015.  What does the future consumer want? At...

September 2015
Zombie and cannibal products killing consumer brands

Billions in lost profitability for UK companies 60% of new launches are failing to provide growth or eating into companies’ profits from existing products 21 November 2013 – Companies have been damaging their business by launching ‘zombie’ and ‘...

November 2013