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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, Kantar TNS’s CEO Global Qualitative...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , Insightment , SuperGroup , SuperClinic , New products and services , Innovation and ideation