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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology