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If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...
September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategyRelated articles thumbnail
Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...
August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & CommunicationRelated articles thumbnail
The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...
July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , TechnologyRelated articles thumbnail
Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...
July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , TechnologyLatest press releases & events
London, Thursday 14 September 2017 – Kantar UK today congratulate Preriit Souda, Data Science Director, for winning the prestigious 'Best Paper' Award at the ESOMAR Congress. The Award was presented during a ceremony in Amsterdam on Tuesday 12...
London, 16 February 2017 – Since its inception two years ago, Kantar TNS UK’s analytics and data science business has grown rapidly and has recently made six new hires to keep up with client demand. The team, led by Sunando Das, is at the forefront...