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Going viral is not enough to boost the bottom line, warns Kantar TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market...

February 2015

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Our newly complicated social lives

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and (for...

November 2015 | Qualitative , Digital

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Marketing in the Social-Mobile world

Marketing in the Social-Mobile world Digital marketing strategies have historically had the web browser and the search engine at their heart. Marketers have relied on these channels to lead audiences to brand experiences on owned websites, to online...

August 2016 | Digital

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Five challenges marketers must tackle in 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. To be effective, they need a means of targeting...

January 2016 | Digital , Brand & Communication

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Our newly complicated social lives

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and (for...

November 2015 | Qualitative , Digital

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Making me.gov happen

Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we explore the...

June 2015 | Political & Social , Digital

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Marketers: the future is ready for you now

Extensive research from Kantar TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques...

April 2015 | Research methods , Social insight , Digital , Brand & Communication

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & Communication

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Your digital campaign fell flat. Now what?

The best product in the world, with the best ad in the world, won’t sell as expected if that ad isn’t seen by a receptive audience. As traditional approaches to targeting struggle to cope with a changing media landscape, we reveal how a future-...

February 2015 | Digital

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The four personas of connected consumers

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

December 2014 | Digital , Connected Life , Qualitative , Technology enabled research

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCG

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Digital , Innovation & Product Development , Technology , New products and services

Latest press releases & events

Kantar TNS unveils first ranking of growth potential in snacks

New York: June 15, 2015 - Global research consultancy Kantar TNS revealed today the top twenty snack categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, Kantar TNS’s new proprietary,...

June 2015
Going viral is not enough to boost the bottom line, warns Kantar TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research...

February 2015
Kantar and comScore announce strategic global partnership to accelerate cross-media audience and campaign measurement

Kantar and comScore have today announced a strategic alliance. Covering territories outside the United States, the alliance establishes a framework for the parties to bring the best of breed together from the two companies – their products,...

February 2015
Malaysian Internet users amongst the most socially engaged in the world

Kuala Lumpur: 23 September 2014 – Latest research findings from Kantar TNS show constant connectivity and digital media have enabled Malaysians to leap-frog to be one of the most socially engaged markets in the world. According to findings from...

September 2014
Is innovation the right approach to challenges?

The seven questions that would be product developers must ask themselves. Business leaders’ approach to innovation can look worryingly like the triumph of hope over experience. Thousands of new products are launched into Asian markets every year,...

September 2014
Apple’s first phablet to play catch-up in a challenging market

Large screen phones, or ‘phablets’, already comprise 30% smartphones in top markets Growth driven by the surge in online video consumption 8 September 2014 – Apple’s iPhone 6 faces challenging launch conditions as it responds to the global growth of...

September 2014
TV strikes back: rise of digital devices drives new viewing habits

Three quarters of internet users globally still watch TV daily Almost half of TV viewers are ‘screen-stacking’ in the evening A quarter now watch online video daily on a digital device 10 July 2014 - Adults around the world remain hooked on TV but...

July 2014