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Going viral is not enough to boost the bottom line, warns TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market...

February 2015

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & Communication

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TNS unveils first ranking of growth potential in snacks

New York: June 15, 2015 - Global research consultancy TNS revealed today the top twenty snack categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, TNS’s new proprietary, first-of-its...

June 2015
Going viral is not enough to boost the bottom line, warns TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research...

February 2015