Latest press releases & events

The secret to successful Chinese New Year advertisements

To gain a meaningful return from their Chinese New Year advertising, brands need to do more than raise a smile In an exclusive analysis of campaigns from some of Asia’s biggest brands, Kantar TNS reveals the most successful Chinese New Year...

March 2014
Bloated Chinese auto market gives rise to the super savvy shopper

London, 27 November 2013 – When it comes to buying a new car, China is creating a new breed of savvy shopper eager to find the best deal. As customers wise up to the saturated market – there are now 379 car brands in China, up from just 64 ten years...

November 2013
Kantar TNS agrees to acquire automotive specialist, Sinotrust Market Research in China

13 May, 2013; London - Kantar TNS, the world's leading consumer insights consultancy and a WPP company (WPP: NASDAQ), has agreed to acquire Sinotrust Market Research, a leading market research and consulting company in China, subject to regulatory...

May 2013
Kantar TNS research reveals a mood of cautious optimism at Chinese New Year

Tuesday, 5 February 2013 - Figures published today by global research consultancy Kantar TNS, provide an insight into the mood of the Chinese consumer as they approach Chinese New Year. The findings show a desire to celebrate and excitement for the...

February 2013
Auto brands must play by new rules to win over Chinese consumers

London, 21st March, 2012 - Following a disappointing year of just 3.5% growth in the world’s car market, global insight company Kantar TNS today releases the findings of a new study to help international automotive brands gain a stronger foothold in...

March 2012