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Behavioural economics: the complete picture?

Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics, which reveals a previously hidden landscape of unconscious and contextual influences on our behaviour. Behavioural economics insights...

February 2014 | Behaviour change , Behavioural Economics

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Why social policy needs more than the behavioural economics bandwagon

The insights of behavioural economics can seem like the answer to policymakers’ prayers: a means of changing behaviour that doesn’t require expensive education programmes or potentially controversial new laws. BE-based strategies promise to “nudge”...

February 2014 | Political & Social , Behavioural Economics , Social Policy