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Behavioural economics: the complete picture?

Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics, which reveals a previously hidden landscape of unconscious and contextual influences on our behaviour. Behavioural economics insights...

February 2014 | Behaviour change , Behavioural Economics

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The value of context

Behavioural intention, such as going to the gym, losing weight and staying healthy, does not always translate into actual behaviour; and strong, personal brand preferences do not always translate into actual brand choices. Qualitative research...

December 2013 | Qualitative , Behaviour change