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The goal of most advertising is to acquire new customers. Unfortunately, that’s not what most advertising actually does. In this feature, we explain how many apparently successful ads only deliver significant engagement amongst consumers who would...May 2014 | Brand & Communication , AdEval
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To gain a meaningful return from their Chinese New Year advertising, brands need to do more than raise a smile In an exclusive analysis of campaigns from some of Asia’s biggest brands, Kantar TNS reveals the most successful Chinese New Year...