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The Ideal Man: The challenge of national cultures for global brands

Why is a set of perfect white teeth imperative for Americans? Why are Chinese men so slow to trust each other? Why is 'scoundrel' a compliment in Brazil? Why do German men think it is okay to walk around naked? And why are British men...

June 2015 | Cultural insight

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Illuminating truths: Keeping your brand relevant as cultures evolve

Illuminating the truths of the cultural context enables brands to create irresistible campaigns that chime with consumers. Brand narratives need to keep up with the times and contemporise in order to create meaningful engagement with...

June 2018

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Illuminating truths webcast series

As part of a series of webcasts, Irene Joshy, social anthropologist and qualitative research expert at Kantar, illuminates the different truths that qualitative insights bring to the table when it comes to creating compelling stories and building...

September 2018

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Illuminating truths: Elevating your brand through great storytelling

In her second webcast in the Illuminating Truths series, social anthropologist and qualitative research expert Irene Joshy explores the power of stories and how they can make brands memorable in the cluttered world of advertising. Watch the webcast...

September 2018

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Staying relevant as cultures evolve

The simple Apple logo which is now ubiquitous across the world was designed to convey a meaning – knowledge. Despite its simplicity, the logo is loaded with associations. At the time, cultural anthropologist William O’Barr commented that the logo...

August 2018

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Authentically disruptive: staying true, thinking differently

Disruption is happening all around us, from the TV that we watch, to the taxis we take or the way we make payments. By definition, something that “interrupts an event, activity, or process”, disruption has become a code word for products, services...

August 2018
专注“微场景” 全程洞察手游玩家

ChinaJoy(中国国际数码互动娱乐展览会),这场全球数码互动娱乐领域具有影响力的盛会在昨天落下了帷幕,观展人数再次刷新历史。  根据Kantar TNS的数据显示,全世界人民每天查看智能手机的总次数超过1000亿次,而这便是1000亿个了解消费者、接触消费者的机会,每个机会都是一个个消费者的微场景。如果再加上我们每天都与之互动的大量线下接触点,企业所面临的情形极其复杂,必须在这“一团乱麻”中识别出自己应专注于哪些微场景。 根据Newzoo最新数据显示,...

August 2018

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Leaps of faith: inspiring trust in disruptive times

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases. Consider the following statements: Trusted by millions...

July 2018
微场景大创新:如何加价不加量还稳赚

产品创新并不是创新的全部……凯度TNS ValueManager在手,定价也可以成就品牌增量式创新。 背景:中国包装即饮(RTD)市场竞争激烈,新品尤其是高端产品层出不穷、跨品类竞争加剧。要赢得竞争、提升品牌的收入和利润,是否疯狂加推新品就ok啦?非也!凯度TNS饮食中国研究1发现,虽然消费者对高端、独特产品的需求越来越大,但他们仍然极其看重高性价比,不是什么新产品都照单全收。 客户A(某市场领先品牌):“我们想优化产品组合的包装规格和价格,走高端路线,最大化销售额,保持市场领先地位……...

July 2018
CES ASIA完美收官,凯度TNS创新剧场全新上演

出场人物简介(按出场顺序): 甲方(品牌A)小老大 品牌B - 甲方最大竞争对手 小K - 凯度TNS创新研究小牛 品牌D - 甲方第二大竞争对手 甲方小老大:CES展出了好多牛逼的智能手表!我们头号对手品牌B的三个子品牌表现也不俗哦,尤其在功能和价格上,跟我们都有一拼。宝宝我好担心我的手表销量。 小K:你先不要方,我掐指算了算,你家小智、小能、小表在中国市场的份额加起来能甩别人几条街!BUT,距离你家上次产品调整也有好几个月了……倒是可以考虑优化一下,这样才能继续领跑哦。 甲方小老大:...

July 2018
微场景,大创新

不创新,就出局 2006年全球BrandZTM排名前10的品牌1,到2018年还在前10名的只剩2个。 近60年来,企业的平均预期寿命大幅缩短: 市场竞争如此激烈,企业怎样才能保持竞争优势? 凯度一项研究2以创新带来的销售额为标准, 排出了快消品牌前500强,并发现前50名和后100名的平均增长率存在很大差距: 看出来没?创新是企业发展的生命线!!! 然而,在所有新产品中,能够生存下来的只有20%、而能够为企业带来营业收入增长的产品只有15%。在企业的平均寿命仅有15岁的时代,...

July 2018
创新能力哪家强?凯度!创新研究哪家强?凯度TNS!

总部位于美国纽约的独立第三方市场研究中介机构Greenbook于2018年5月底发布了第8期“全球最创新的市场研究机构”排行榜,凯度以高出第二名14%的提及数登上排行榜第一名。共有全球8492名市场研究专业人员参与了本次排名的评选。 作为一家专业的市场调研行业中介机构,GreenBook每年都会向全球从事市场行业的专业人员调研大家心目中最有创新力的市场调研公司。每年的调查方式非常简单: 1. 请大家在无提示的情况下,列出他们认为有创新能力的市场调研公司; 2....

July 2018

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Leapfrogging to equality: Why brands must think ‘women-first’ when developing voice applications

Two decades ago, mobile connectivity enabled underserved populations in emerging markets to leapfrog their way past the non-existent landline infrastructure. More recently, mCommerce has enabled financial inclusion for people in these markets. M-...

June 2018

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Illuminating truths: Keeping your brand relevant as cultures evolve

Illuminating the truths of the cultural context enables brands to create irresistible campaigns that chime with consumers. Brand narratives need to keep up with the times and contemporise in order to create meaningful engagement with consumers....

June 2018

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Are your digital ads engaging or intrusive? It depends who you’re targeting

Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly deliver...

May 2018

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商业之未来:整合线下线上,愉悦顾客 - 在全渠道世界中使顾客中心主义蔚然成风、深入骨髓

2017年阿里巴巴双十一购物活动期间,购物者数量和购物金额都创下历史新高。在短短24小时内,成交额高达1682亿元人民币(253亿美元),而促成这惊人销售额的,离不开数以百万计的成功的“顾客旅程”。然而,其实双十一最“惊人”的事情不是购物者所花掉的钱的多少 - 而是阿里巴巴为了掌控这些“顾客旅程”所作出的巨大努力。 阿里巴巴在中国招募了约60万家传统的夫妻零售小店作为它的配送中心,这一数量约占全国所有夫妻零售小店的十分之一。通过其“零售通”app,阿里巴巴能够与所有这些签约小店实现信息沟通,...

April 2018

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From bricks, clicks to Insta-pics: what’s next for social commerce?

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping? Sources: * Business Insider, 2018 ** Kantar Consulting, Global MONITOR (2017)

April 2018

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如何用情感原型启发饮料零食产品创新?

2018年,食品饮料行业将会出现哪些新潮流、新趋势呢?3月25日-27日,以“走近消费者的“新””为主题的“2018全球食品&饮料创新品鉴(FBIC)”活动在上海宝华万豪酒店隆重举行,通过创意展+会的形式,聚焦食品饮料领域的产品和创新。主办方Fooddaily严选了来自全球的1400+创新产品,邀请了50+位来自资本方、产业方、市场咨询、传统行业巨头以及新兴品牌的重量级嘉宾,深度解读消费者、市场、技术、产品,从不同角度对新一年的消费趋势、品类创新方向等进行深度分享,...

March 2018

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Changing consumer dynamics in Cambodia

Cambodia has experienced rapid population growth and urbanisation in the past few years. Incomes are rising, leisure-time is on the up, and the country is more connected that ever before thanks to an explosion in internet penetration. This new...

March 2018

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凯度TNS倾情助力,Time Out Family+家·生活PLUS品牌榜重磅发布

3月18日,凯度TNS中国区定性业务负责人李妍女士参加了TimeOut Family+家·生活PLUS品牌榜发布活动,并主持了主题为“消费升级下的家庭消费趋势”的圆桌讨论。凯度TNS作为战略合作伙伴为这份榜单的形成提供了洞察和市场分析支持。 01  凯度TNS《中国城市新消费者趋势报告》为榜单提供洞察基础 这份榜单参考了行业权威调研机构凯度TNS中国的市场分析,特别是《中国城市新消费者十大趋势 - 2017凯度TNS消费者趋势报告》的研究成果,结合TimeOut...

March 2018

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一年做一天女神,还是天天都做主人?凯度包容性与多样性战略 – 从性别平等开始,但并不止步于此

这位便是凯度Inclusion & Diversity全球负责人Vikki Leach: 有几家公司会专门设立这样一个职位?而且哦,甄选和面试过程极其严苛,咱Vikki也是相当强大。她深信,人皆有天赋,重点是怎么把每个人的天赋“释放”出来,而在一个支持、包容、平等的环境中,天赋更有可能得到释放和充分的发挥。 凯度Inclusion & Diversity中国负责人、凯度TNS中国董事总经理张霖(LynnZhang): 哈哈,又是一位女生,...

March 2018

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凯度TNS和Qualtrics强强联手,助力客户构建卓越的全球顾客体验

2018年1月22日,英国伦敦和犹他州盐湖城 - 世界上最大的研究机构之一凯度TNS和体验管理领域的领导者Qualtrics今天宣布建立全球合作伙伴关系,旨在帮助企业将顾客置于他们业务的核心。这一战略联盟将强效结合两家公司的强项:凯度 TNS涵盖顾客体验研究、端到端平台实施、智能分析和激活的全球网络与Qualtrics强大的体验管理平台 - Qualtrics Experience Management PlatformTM(全球唯一的整合型体验解决方案)。 在当今碎片化的市场中,...

January 2018

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The data debate: creating fairer value exchanges between people and brands

*GDPR stands for the General Data Protection Regulation and comes into force in Europe in May 2018. It aims to give people more control over their personal data. It will require users to consent to their data being used, and is driving conversations...

January 2018
变脸中的中国美眉和中国美妆品市场

美丽 理想 中国美眉们的美妆日常在悄悄改变……Kantar TNS韩国最新的“2017年中国美妆品研究”显示,自2010年以来,中国女性的护肤步骤数量已经翻了一番。现在,中国美眉们的日间和夜间护肤步骤依次是5步和6步。 这些年轻的中国都市女性的“美丽理想”是要让自己拥有光泽莹润的粉嫩肌,她们对这种皮肤状态的渴求甚至比对“白皙”肤色的渴求还要强烈。为了达到这样的效果,1/3的中国美眉青睐成分天然的产品,使得这类产品受欢迎程度大增。 护肤品和化妆品市场继续呈强劲增长势头 护肤比天大~...

December 2017
凯度TNS中国MD张霖在2017三亚财经国际论坛旅游高峰论坛上发表主题演讲并荣登“新旅行2017年度旅游行业风云人物榜”

12月10日,凯度TNS中国董事总经理张霖参加了作为2017三亚·财经国际论坛重要组成部分的“新旅行旅游高峰论坛”,发表了“满眼生机转化钧天工人巧日争新”的主题演讲并参与嘉宾讨论,分享和探讨了中国科技旅游创新现状与趋势解读,并荣登“新旅行2017年度旅游行业风云人物榜”。 三亚·财经国际论坛致力于聚首全球企业和思想领袖,探讨全球财经热点问题并提出具有针对性的解决方案。本次三亚•财经国际论坛旅游高峰论坛由财讯传媒集团、《新旅行》主办,WPP旗下凯度TNS联合协办。   下面,...

December 2017

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Cultivating customer-centricity in an omni-channel world

On 11 November 2017, a record number of shoppers spent a record amount during Alibaba’s juggernaut Singles Day shopping event. The 168.2 billion yuan ($25.3 billion) shelled out over the 24-hour period involved millions of successful customer...

December 2017

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凯度TNS联合南方周末、大都会人寿和Lightspeed Research发布《中国都会人群健康蓝皮书》

  2017年已经接近尾声,搜索11月的关键词,中年人无疑“最火”。从一开始的“中年危机”到被黑豹乐队鼓手捧红的“中年人保温杯”,再到最近频频刷屏的“中年油腻”,美好的中年中产梦想仿佛一夜之间消失,所有人都在感叹“忧郁中年”的到来。70后在搜索如何避免成为一个“油腻的中年人”;80后时刻担忧即将到来的中年危机;90后则更关心自己的秃头困扰。   中年这个词这么可怕吗?说可怕或许言过其实,但确实有些尴尬。生活在北上广等一二线城市的中年人,他们拥有学历、一定的经济基础、更丰富的资源,...

November 2017
电商的世界,该怎么混?

电商大军压境,传统企业困守围城下焦虑张皇。互联网上概念风起云涌,一会儿是O2O,一会儿是新零售,一会儿是全域营销(Unimaketing),一会儿是网红,一会儿是直播,没什么人能再保证自己还跟得上这个时代。怎么办? 16年年底媒体就开始讨论,电商红利时代结束了,网商转折要来了,如今已是17年底,纷纷扰扰渐渐分明,战国进入了三国。春秋战国是一个诸侯众多,百花齐放的年代,新的国家在战乱中诞生,崛起。多么像最初的淘宝,一片混战中,无名的卖家默默做大,“淘”品牌陆陆续续诞生。...

November 2017
{中国}女人心大 - 后双11的思考

1.对个人信息数据处理的信任 在一个相对较短的时期内,互联互通已经彻底改变了我们的生活,我们越来越多的活动都转为在线上进行。然而,消费者越来越意识到,由于参与这些在线活动,自己向品牌分享了多少个人信息数据,并对这些信息被如何使用越来越警惕和担心。   不过,与全球网民相比,中国网民还是比较心大的。    然后,中国女性网民心更大……比例明显高于/低于“全体”的比例。而全球的数字,男性和女性间没有显著差异。   2.对新兴购物科技的信任 对很多人来说,电子商务已不是新鲜事,...

November 2017

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Storytelling – The power to change the world

The in-laws are coming to dinner and Cindy is in a frenzied panic. What can she do to ensure that she lives up to expectations? She has heard often enough that his mother was an amazing cook and hostess. Enter the brand as a hero that helps her get...

November 2017

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Suspicious minds: lessons for brands in a post-truth age

While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the crisis of trust in the connected world extends much beyond recent history. In fact, people have been grappling with multiple...

November 2017
写在你们赴汤剁手之前……

 今日话题 今年我们收获了一款新的节日祝福语:“祝你双十一快乐”。你我或许都是双十一大军中的一员。不管你管其他成员叫对手还是队友,我们这个队伍都超级庞大、而且增长只能用“神速”来形容。来看一组数字:   中国网购渗透率和网民网购热情节节高   这组数字的基数是我们Connected Life(互联生活研究)所访问的网民。看,同样是增长,我们中国的速度是不是real惊吓? 那么,我们的队员最喜欢上网买的有哪些品类呢?上图~  不同品类的网购人数比例   数字已经这么高,还有前进的空间和可能吗...

November 2017

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Webinar: Hidden dangers | Trust in a connected world

Technology is shaping society but is it making us uncomfortable?  From the murky depths of fake news to the explosive growth of chatbots, how can brands build and maintain trust in this rapidly-evolving world? In the webinar, Nitin Nishandar,...

November 2017

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Maximising the moment

The latest Finnair TV commercial caught my eye recently. As the lyrical copy washed over me, I couldn’t wait to board a plane and experience those moments that the ad extolls so beautifully:  ‘The moments when you set your mind free. When time and...

November 2017
超级酷棒帅!凯度TNS定性研究总监Verona Chen为你解读语音技术与消费者生活的那些事

语音技术的兴起将为品牌与消费者之间的互动带来一场革命。品牌将能够通过利用计算机工程技术的、创造具有独特个性的、能提供个性化服务的“语音助理”,并通过这些语音助理促进自身与消费者之间全新的、更好的互动。 10月25号下午,在WPP Campus 6楼,凯度TNS携手JWT智威汤逊、Mindshare、以及北京灵隆科技公司成功举办了“语音技术对品牌传播的应用及影响”交流分享会!期间,来自各相关公司的资深专家从不同维度做了主题演讲。其中,来自凯度TNS的定性研究总监Verona Chen做了“...

October 2017

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The trust divide for brands online

Suspicious minds in developed nations vs. more accepting attitudes in emerging markets: how can brands bridge the consumer trust divide?  Over the coming months, through a series of infographics and articles, we will delve into each of these areas...

October 2017
给大家介绍一下,这是中国智能手机差异化首要出路@情感牌

智能手机功能同质化,情感牌成差异化首要出路 凯度TNS今天发布了“NeedScope 2017中国智能手机市场联合研究”结果。凯度TNS研究发现,三星和苹果等知名品牌以及vivo和OPPO等后起之秀在消费者心目中都有清晰明确的品牌形象;而其他品牌,包括中国最受欢迎的智能手机品牌华为,在建立清晰的品牌形象方面,仍有提升的空间。 凯度TNS此项研究运用了NeedScope模型,识别出中国智能手机市场中的六个消费者细分群体:Discoverers(探索者)、Achievers(成就者)、...

October 2017
NeedScope小讲座 - 品牌统合(Brand alignment)……这,是个情感问题

数字化并没有让品牌管理这活变轻松。品牌接触点的爆炸式增长为品牌提供了更多方式来接触消费者,然而,它也可能给品牌与消费者的关系带来威胁。品牌之手越伸越长、越伸越远 – 各种各样的媒体、对话形式和平台、还有零售接触点,都想插一手、玩一把,随之而来的,便是碎片化的风险增加。在这种环境下,了解如何使自己的品牌保持全方位(从品牌愿景、宗旨、核心价值观到各种消费者接触点给到消费者的体验,等等1)的连贯一致性至关重要。 1What exactly isBrand Alignment? by David...

September 2017

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Designing a customer-centric experience

In a world of multiple touchpoints, each customer path is unique and customer journeys are unpredictable. Only the most agile of brands will be able to keep up with ever-evolving customer journeys. In this context, brands need to question whether...

September 2017

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The evolving face of Chinese cosmetics

Chinese beauty routines are changing, with the number of steps in women’s skincare regimen having doubled since 2010, according to the latest Chinese Cosmetics Study from Kantar TNS Korea. Today, Chinese women apply 5 steps of skincare during the...

September 2017
你的旅行是哪种颜色?

“当心蠢蠢欲动想要去旅行的时候,真是没有解药,可那又何妨,我知道我会很享受这种被‘旅行之虫’叮咬的快乐,直到生命的尽头。” 迈克尔·帕林 (Michael Palin)如此诗意、如此深情的一句话,有没有撩动你“出去走一走”的神经?小编反正是已经陶醉(day dream)得不要不要的~~ 九月来了,十一还会远吗?辛苦了一年的你,开始为自己和家人规划假期旅行了吗?还没就要抓紧了哦!凯度TNS NeedScope on Travel 重磅来袭,帮你深入分析自己和家人的旅行需求,...

September 2017
这,是一场有温度的Townhall

曾经,Townhall只是发言者孤独的讲演…… 怎样把严肃的Townhall变好玩?让每位员工全情投入、乐在其中、然后……寓教于乐(你懂的)? 这个开学季,我们重新定义(dian fu)了我们的Townhall~ 我们的邀请函长酱汁:   无聊的Townhall……就只有无聊 有趣的Townhall……真的可以有各种“趣”:   01着装之趣 - Kantar Black和Kantar TNS Pink混搭~ 渐变风: 左三那位美眉,你这是要亲谁呢~ 身姿再婀娜一点就更美了:...

September 2017

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The competitive advantage of deep cultural alignment

Over the past decade we have seen the dominance of multinational brands in Asia weakening, as local players are winning the hearts of consumers.  Local brands have an intimate understanding of their consumers’ behaviours, culture and evolving tastes...

August 2017

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The moment that… banking got personal

The world of banking is evolving at a blistering pace. Digitisation and challenges from FinTechs require even the most traditional banks to move with the times . It’s no wonder banks are feeling nervous: the rise of FinTechs and challenger banks...

August 2017

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The moment that… cash was no longer king

Few sectors have experienced as much disruption as banking over the last decade or so. The trusted partner personified by a high street presence and friendly bank manager has given way to an uneasy hybrid of digital and telephone services. Recession...

July 2017

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The right memories at the right moments

There’s a myth at the heart of most customer relationship management. It’s a myth that sounds intuitive and reassuring – but is ultimately misleading, inefficient and frustrating. It’s the myth that the way to create better customer relationships is...

July 2017

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The moment that… subscription models disrupted beauty

Beauty brands occupy a very special and intimate place in our hearts. The products we use on our bodies need to look, smell and feel just right. In the days before online shopping, experimentation happened in store or at specially curated events,...

July 2017

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Re-imagining marketing in a connected world

As the transformation of marketing continues, fuelled by consumer connectivity, marketers need new ways of defining what really matters for their brands and fresh insights to guide them to success. Marketers face a host of challenges in a rapidly...

July 2017

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The moment that…there was a beverage for every occasion

Modern life is fast, furious and unpredictable. The internet facilitates the travel of trends from one side of the globe to the other, inspiring experimentation leaving brands with a traditionally loyal fan base face in stiff competition. The...

July 2017

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The moment that… millennials rewrote the rules on car usage

Once upon a time baby boomers were teenagers, the American dream was gold and owning a car was the ultimate status symbol. The automotive industry enjoyed limitless enthusiasm from its customers since so many important moments in their everyday...

June 2017

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The moment that... technology and snacking collided

The snack food industry is well-versed in psychology. To be successful, a brand must know that we nibble not just to satisfy our basic hunger, but also our emotional needs. Snack food brands have historically positioned their products to predict and...

June 2017
凯度TNS的儿童节!和客户一起搞事情!搞创意!

5月26日,上海WPP Campus,凯度“See, Spot, Spark——如何发展出创新的、以消费者为中心的新产品概念” 创意生成Workshop成功举行,以极其新颖的形式为客户拨开迷雾,还原一个真实的创意生成过程、展示洞察生成的方法、通过精心设计的创意练习告诉客户如何毫不费力地催生创意、并提供将创意转化为概念的指导原则。 闲话少说,下面一起来看图说话: 先看现场: 这是什么鬼: 撩撩你们的好奇心 来点重口味的~ 继续撩...... 吃得不好,怎么玩得好呢?看看我们的诚意...

June 2017

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The moment that… travelling got personal

Sipping sun-glistening cocktails between lazy palms in Mallorca. Barging slowly past picturesque villages on a spring day in Holland. Holiday moments are timeless. And the travel sector has always sold them neatly bundled, capturing the imagination...

May 2017

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Rethinking the customer journey

The connected world has revolutionised the customer experience. Consumers are unpredictable, and will follow the path they want, not the path designed for them by brands. To keep up, brands need to advance from traditional ‘set-and-forget’ methods...

May 2017

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The moment that… insurance started working for people

We live in an ‘on-demand’ economy, with goods and services designed to arrive at lightning speed for virtually all of life’s moments. That moment you need a taxi? An Uber is 2 minutes away. Hungry right now? Deliveroo will bring your favourite meal...

May 2017

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Driving powerful co-creation

In a rapidly changing digital environment, there are an ever-increasing number of channels where brands can have a presence. This has resulted in heavy demands on marketers to produce a huge amount of content, on an almost on-going basis.  To...

April 2017

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The moment… you can have your beer and drink it

“Tools down… it’s time for a beer.” (Or two)  Weeknight drinks with friends and colleagues are often a welcome release after the weekly grind. And they’re hard to turn down - the moment your laptop closes at the end of a long day feels like the...

April 2017
性别差异化设计,你的品牌做到了吗?

“女性特质”在社会中的定义、作用和感知价值不断迅速变化着。随之而来的,便是“平等之路”不断被赋予新定义。平等,不再只是简单地要争得与男性相同的地位 - 并且为了拼得这一地位,可能不得不适应一个“男治(由男性设计)男享(为男性设计)”的世界 - 现如今,女性可以追求一个由两性“同治同享”(根据两性各自特点设计、包容两性差异)的世界。在这样一个“新世界”里,女性的需求和特质得到与传统男性需求和特质同等的看待和重视。 平等是目标。道路却无需相同。品牌须注意了:...

March 2017

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Gender intelligent design: what brands, product designers and customer services need to know

Femininity: its definition, role and perceived value within society is rapidly changing. In the wake of such change, the route to equality is being redefined. No longer is equality simply about obtaining the same status as a man (and likely having...

March 2017

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Ad enhancement, not interruption: capturing the moment

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing before. You groan...

February 2017

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Millennials seek unique experiences

Brand loyalty is a relatively weak concept among young Cambodian consumers, who are more preoccupied with searching out new shops, brands and products that provide a personalised experience, according to a new study by global market research firm...

February 2017

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Video content is king in the Philippines

With a population of over 100 million and an economic growth of $1 trillion by 2030, the Philippines is becoming an attractive market for both local and global brands looking to connect with consumers. Alongside the economic boom, the Philippines is...

February 2017

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Tackling inconsistent brand experiences

Connectivity has a fundamental influence on how people consume media and make brand choices. It gives brands the opportunity to increase reach exponentially. Our latest Connected Life study reveals that for nearly a third of consumers globally,...

January 2017

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Social media now key element in strategy development for brands in Korea according to Kantar TNS Marketing Monitor study

Brands in Korea are placing social media at the heart of their strategy as they strive towards 360o customer engagement, according to a study released today by global insights consultancy, Kantar TNS. The results from Kantar TNS’s annual Marketing...

December 2016

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Hundreds of new ways to speak to customers, businesses in Japan struggling to master them

An ever-growing range of digital channels is providing businesses with countless ways to interact with customers, yet according to findings released today, less than a third (29%) of marketers in Japan feel in control of the consumer touchpoints...

December 2016

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Three quarters of connected consumers in Singapore watching online video content on a daily basis

Connected consumers in Singapore are watching more video content than ever before, according to the findings from Kantar TNS’s Connected Life study into the behaviours of internet users across the globe. The study shows that people are consuming a...

December 2016

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Hundreds of new ways to speak to customers, businesses in China struggling to master them

An ever-growing range of digital channels is providing businesses with countless ways to interact with customers, yet according to findings released today, only one in three (33%) marketers in China feels in control of the consumer touchpoints...

December 2016

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Hundreds of new ways to speak to customers, businesses in Singapore struggling to master them

An ever-growing range of digital channels is providing businesses with countless ways to interact with customers, yet according to findings released today, less than a third (29%) of marketers in Singapore feel in control of the consumer touchpoints...

December 2016

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Social media now key element in strategy development for brands in Philippines according to Kantar TNS Marketing Monitor study

Brands in the Philippines are placing social media at the heart of their strategy as they strive towards 360o customer engagement, according to a study released today by global insights consultancy, Kantar TNS. The results from Kantar TNS’s annual...

December 2016

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Hundreds of new ways to speak to customers, businesses in Malaysia struggling to master them

An ever-growing range of digital channels is providing businesses with countless ways to interact with customers, yet according to findings released today, only one in three (36%) marketers in Malaysia feels in control of the consumer touchpoints...

December 2016

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Hundreds of new ways to speak to customers, businesses in India struggling to master them

An ever-growing range of digital channels is providing businesses with countless ways to interact with customers, yet according to findings released today, only one in three (34%) marketers in India feels in control of the consumer touchpoints...

December 2016

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Social media now key element in strategy development for brands in India according to Kantar TNS Marketing Monitor study

Brands in India are placing social media at the heart of their strategy as they strive towards 360o customer engagement, according to a study released today by global insights consultancy, Kantar TNS. The results from Kantar TNS’s annual Marketing...

December 2016

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82% of connected consumers in Malaysia watching online video content on a daily basis

Connected consumers in Malaysia are watching more video content than ever before, according to the findings from Kantar TNS’s Connected Life study into the behaviours of internet users across the globe. The study shows that people are consuming a...

December 2016

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Hundreds of new ways to speak to customers, businesses in Australia struggling to master them

An ever-growing range of digital channels is providing businesses with countless ways to interact with customers, yet according to findings released today, only one in three (30%) marketers in Australia feels in control of the consumer touchpoints...

December 2016

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Hundreds of new ways to speak to customers, businesses in the Philippines struggling to master them

An ever-growing range of digital channels is providing businesses with countless ways to interact with customers, yet according to findings released today, only one in three (32%) marketers in the Philippines feels in control of the consumer...

December 2016

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Social media now key element in strategy development for brands in Malaysia according to Kantar TNS Marketing Monitor study

Brands in Malaysia are placing social media at the heart of their strategy as they strive towards 360o customer engagement, according to a study released today by global insights consultancy, Kantar TNS. The results from Kantar TNS’s annual...

December 2016

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Hundreds of new ways to speak to customers, businesses in Korea struggling to master them

An ever-growing range of digital channels is providing businesses with countless ways to interact with customers, yet according to findings released today, only one in four (28%) marketers in Korea feels in control of the consumer touchpoints...

December 2016

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Hundreds of new ways to speak to customers, businesses in Indonesia struggling to master them

An ever-growing range of digital channels is providing businesses with countless ways to interact with customers, yet according to findings released today, only one in three (35%) marketers in Indonesia feels in control of the consumer touchpoints...

December 2016

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Social media now key element in strategy development for brands in Australia according to Kantar TNS Marketing Monitor study

Brands in Australia are placing social media at the heart of their strategy as they strive towards 360o customer engagement, according to a study released today by global insights consultancy, Kantar TNS. The results from Kantar TNS’s annual...

December 2016

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Hundreds of new ways to speak to customers, businesses in Thailand struggling to master them

An ever-growing range of digital channels is providing businesses with countless ways to interact with customers, yet according to findings released today, only half (50%) of marketers in Thailand feel in control of the consumer touchpoints...

December 2016

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Social media now key element in strategy development for brands in Singapore according to Kantar TNS Marketing Monitor study

Brands in Singapore are placing social media at the heart of their strategy as they strive towards 360o customer engagement, according to a study released today by global insights consultancy, Kantar TNS. The results from Kantar TNS’s annual...

December 2016

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Hundreds of new ways to speak to customers, businesses in New Zealand struggling to master them

An ever-growing range of digital channels is providing businesses with countless ways to interact with customers, yet according to findings released today, only one in four (24%) marketers in New Zealand feels in control of the consumer touchpoints...

December 2016

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To win in eCommerce, brands need to learn local accents

Bill Gates once described the internet as the “town square for the global village of tomorrow”. It’s a town square that supports a rich diversity of shops and shopping experiences. Look across markets, and you quickly discover that not only do...

December 2016

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Malaysians most active Instagram users in Asia Pacific, as popularity of photo-sharing surges

The use of social media platforms Instagram and Snapchat has risen sharply in Malaysia as the popularity of highly-visual channels continues to grow, according to Connected Life, the latest study of over 70,000 consumers from global research...

December 2016

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Snapchat and Instagram usage rises sharply in the Philippines as people migrate onto photo-sharing platforms

The use of social media platforms Instagram and Snapchat has risen sharply in the Philippines as the popularity of highly-visual platforms continues to grow, according to Connected Life, the latest study of over 70,000 consumers from global research...

December 2016

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80% of connected consumers in Thailand use social channels on a daily basis, with LINE dominating the online experience

Social media use in Thailand continues to grow, with 80% of connected consumers using social media or instant messaging platforms on a daily basis. The online experience is dominated by LINE, with 92% of connected consumers using the Japanese...

December 2016

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Asia Pacific leads the world in mobile payments in latest study by Kantar TNS

Asia Pacific is leading the world in mobile payment with over half (53%) of connected consumers using their mobiles to pay for goods or services at point of sale via apps, in comparison to 33% in North America and 35% in Europe. Rising mobile...

December 2016

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Snapchat and Instagram usage doubles in Indonesia as people migrate onto photo-sharing platforms

The use of social media platforms Instagram and Snapchat has doubled across Indonesia since 2014 as engagement with these highly-visual platforms continues to grow, according to Connected Life, the latest study of over 70,000 consumers from global...

December 2016

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Hong Kong top Snapchat market in Asia Pacific, as popularity of photo-sharing surges

The use of social media platforms Instagram and Snapchat has risen sharply in Hong Kong as the popularity of highly-visual channels continues to grow, according to Connected Life, the latest study of over 70,000 consumers from global research...

December 2016

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Snapchat and Instagram usage in Singapore soars as people migrate onto photo-sharing platforms

The use of social media platforms Instagram and Snapchat has risen sharply in Singapore as the popularity of highly-visual channels continues to grow, according to Connected Life, the latest study of over 70,000 consumers from global research...

December 2016

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Snapchat and Instagram usage doubles in Asia Pacific as people migrate onto photo-sharing platforms

The use of social media platforms Instagram and Snapchat has doubled across Asia Pacific since 2014 as engagement with these highly-visual platforms continues to grow, according to Connected Life, the latest study of over 70,000 consumers from...

December 2016

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64% of connected consumers in Asia Pacific watch online video content daily

Connected consumers across APAC are watching more video content than ever before, according to the findings from Kantar TNS’s Connected Life study into the behaviours of internet users across the globe. The study shows that people are consuming a...

November 2016

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How to win the right friends – and influence the right people

At the recent Milan fashion show for Dolce & Gabbana, editors of long-established industry bibles like Vogue found themselves relegated to the second row. Most of the young people on the sought-after seats in front of them didn’t work for major...

November 2016

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Webcast: What opportunities is consumer connectivity driving for marketers?

Consumer connectivity is developing rapidly in Asia Pacific In this webcast, Zoë Lawrence, APAC Director – Digital, explores the insights for Asia Pacific, and the opportunities to market to the connected consumer. The region now boasts over one...

November 2016

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Brand opportunities aren’t what they used to be

As their audiences become more connected, brand marketers need to be open-minded about where their best opportunities lie A young woman in South Korea recently spent most of her day browsing an online shopping site – in breaks at work, over...

October 2016

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Emotional intelligence through data

Emotional intelligence through data Emotional Intelligence can be summed up as the ability to recognise and respond to how others are feeling at a particular moment in time. Without it, relationships tend to break down – and that’s the risk...

September 2016

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Marketing in the Social-Mobile world

Marketing in the Social-Mobile world Digital marketing strategies have historically had the web browser and the search engine at their heart. Marketers have relied on these channels to lead audiences to brand experiences on owned websites, to online...

August 2016 | Digital

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What are the challenges facing marketers in Asia Pacific?

Kantar TNS’s Marketing Monitor 2016 studies the priorities for marketers in Asia Pacific shows a big shift in the tactics employed over the last 12 months. Marketers have been quick to follow consumers onto rapidly growing social media channels –...

August 2016

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Increased use of mobile in Sri Lanka, is eCommerce next?

Mobile usage in Sri Lanka has increased significantly over the past year, thanks to the affordability of smartphones and data packages, but how are Sri Lankans using this new-found connectivity and what does it mean for eCommerce? Findings from the...

July 2016

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The secrets of igniting online video sharing

The secrets of igniting online video sharing What pushes an online video past the tipping point in terms of sharing and reach? What separates those with genuine momentum and sustained influence from those that generate a brief flare of interest...

July 2016 | Social Media , Online Video , Brand & Communication

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The secrets of igniting online video sharing

The secrets of igniting online video sharing What pushes an online video past the tipping point in terms of sharing and reach? What separates those with genuine momentum and sustained influence from those that generate a brief flare of interest...

July 2016 | Social Media , Online Video , Brand & Communication

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The secrets of igniting online video sharing

The secrets of igniting online video sharing What pushes an online video past the tipping point in terms of sharing and reach? What separates those with genuine momentum and sustained influence from those that generate a brief flare of interest...

July 2016 | Social Media , Online Video , Brand & Communication

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The eCommerce market in India and Indonesia

Between them, India and Indonesia account for one out of every five people alive on earth. With India’s economy predicted to grow 7.5 per cent in 2016 and Indonesia emerging from economic slowdown, they also represent some of its most attractive and...

July 2016

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How China rewrote the eCommerce rules

China is eCommerce’s greatest success story to date. In the five years to the end of 2015, the amount spent online has more than quadrupled in size to nearly half a trillion dollars, driving it past the US (US$300 billion) as the largest eCommerce...

July 2016

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The Asian eCommerce explosion

What is required for other Asian markets to mimic the explosive eCommerce growth experienced by China in the last five years? And is that growth likely to happen anytime soon? These are becoming two of the most important questions for marketers...

July 2016

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The culture and lifestyle of Vietnamese consumers

Consumer confidence in Vietnam is at its highest to date, causing Vietnamese consumers to feel more positive and confident about their employment prospects and are more willing to spend as a result, providing businesses with new opportunities to...

June 2016

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How FMCG brands will win in grocery’s eCommerce boom

How brands will win in grocery’s eCommerce boom On June 9, Amazon announced the launch of its AmazonFresh online supermarket in London, with the likelihood of rolling out this same-day delivery across other major UK cities.  It’s the first...

June 2016 | Shopper

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Embracing crowdsourcing for the right reasons

As crowdsourcing goes mainstream in the marketing world, there has been a growing debate about its usefulness over traditional methods of problem solving – particularly when it comes to crowdsourced creativity for brand development and innovation....

June 2016 | Qualitative

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Why going viral is not enough: the shape of effective social media campaigns

What do effective social media campaigns look like? Marketers tend to answer this question by adding up numbers. They keep score of views, likes and shares, of the number of feeds that their activity appears in and the number of actions that it...

May 2016 | Brand & Communication

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How can brands join the chat app conversation?

Facebook Messenger's introduction of chat bots powered by Artificial Intelligence is a move designed to turn the instant messaging platform into a space where brands can become an intuitive part of their audiences’ messaging conversations. Yet in...

May 2016

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How to fill Big Data’s black holes

The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill. A new wave of...

April 2016

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Understanding the Chinese traveller

By 2020, an estimated 200 million Chinese people will travel overseas for leisure every year, more than double the number that do so today. A huge range of players will have an interest in the choices those travellers make: from the destination they...

April 2016

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How Malaysian brands are challenging international players

Malaysia has long been considered as one of Asia’s most developed economies. While international brands have enjoyed a relatively accessible and receptive market in Malaysia for many years, they are coming up against increasingly strong competition...

March 2016

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Building better brand experiences in the Touchpoint Revolution

It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are...

March 2016 | NeedScope , Brand & Communication

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Building better brand experiences in the Touchpoint Revolution

It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are...

March 2016 | NeedScope , Brand & Communication

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Did brands have the right game plan for Super Bowl 50?

Super Bowl ads may have unique $5m price tags attached to them; they may reach more TV viewers, and receive more media attention than any other marketing opportunity; but when it comes down to it, they face the same challenges as any other campaign...

February 2016

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Programmatic performance anxiety? Here’s how to cure it

Google’s Matt Brittin once likened programmatic to teenage sex – and it’s easy to understand why. Everyone seems to be worrying about whether the competition is doing more of it, or doing it better than they are. The truth, though, is that...

February 2016

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Finding growth in an economic downturn

Asia is facing an economic downturn – and the slowdown has already started. Consumer confidence and spending are declining across the region and this trend is predicted to continue. It seems certain that brands will face more testing times – and not...

February 2016

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Five challenges marketers must tackle in 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. To be effective, they need a means of targeting...

January 2016 | Digital , Brand & Communication

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Five challenges marketers must tackle in 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. To be effective, they need a means of targeting...

January 2016 | Digital , Brand & Communication

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The rise of the connected Cambodian

Cambodia has witnessed significant economic and social change over the past few years as the country has emerged to become one of the key developing markets in Asia. The population has grown by 37% since 1995, the country has weathered the recession...

December 2015

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Marketing success in a connected world

Today's consumers in Asia Pacific live an always on lifestyle - constantly connected throughout the day via mobile from the moment we wake. In a fast moving, fragmented world, marketers are challenged with engaging their connected consumer in a way...

December 2015

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Brand tracking’s forward-looking future

Marketers need sophisticated information which enables them to look to the future, not the past, says Rosie Hawkins, global head of brand and communication at Kantar TNS A constant complaint about market research is that it is backward looking....

December 2015 | Brand & Communication

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Increased use of mobile in Myanmar

Foreign businesses began their journey in Myanmar in 2011 when the country opened up to the outside world. Since then, the landscape has presented an unpredictable but exciting opportunity for marketers. In this report, with the increase use of...

November 2015

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Our newly complicated social lives

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and (for...

November 2015 | Qualitative , Digital

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Marketing that connects

The dynamics of transforming consumer behaviour Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the...

November 2015 | Connected Life

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Our newly complicated social lives

New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and (for...

November 2015 | Qualitative , Digital

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Guiding innovation in Asia Pacific

Asia Pacific is the world’s biggest and fastest growing consumer market, presenting a strong opportunity for products and services expansion. Today’s local giants have perfected the art of launching and learning, going to market with products that...

October 2015 | IPD

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How do marketers feel about new platforms and data sources?

In a rapidly evolving, digitally driven world, how do marketers really feel about new platforms, new data sources and new expectations of their role? We know that marketers are under increasing pressure to make more complicated decisions, and to do...

September 2015

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Why does British humour fall flat in China?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by Kantar TNS Qualitative looks at how different cultures...

September 2015 | Cultural insight , Podcast , Qualitative

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Why does British humour fall flat in China?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by Kantar TNS Qualitative looks at how different cultures...

September 2015 | Cultural insight , Podcast , Qualitative

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Why does British humour fall flat in China?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by Kantar TNS Qualitative looks at how different cultures...

September 2015 | Cultural insight , Podcast , Qualitative

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How important is brand participation?

Consumers across the region are hesitant, or even suspicious, about engaging with brands online, and resent doing anything that appears to benefit the brand more than it benefits them, according to an analysis by J Walter Thompson, based on a study...

September 2015

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The future of shopping in Asia Pacific

How will people be shopping a decade from now? What services will they be demanding and what technologies will they expect? Most importantly, what strategies do brands need to be adopting now in order to survive in the future? Retail in 2025 will...

August 2015

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Here’s to your health!

Businesses looking to grow by quenching consumers’ thirst face a unique set of challenges; understanding where the investment should occur is a great place to start. The vital insight to success isn’t which categories generate the most sales; it’s...

July 2015 | IPD

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Talent Gap Report

Business has been booming in the Middle East over the past 10 years, particularly in the United Arab Emirates, Saudi Arabia and Qatar. With this exponential growth comes an ever-increasing demand for talent. However, finding the right people with...

June 2015

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How brands can position themselves to appeal to Argentinians

Argentina is a market ripe for disruption; a diverse society with an appetite for global brands. And yet immediate challenges around inflation and the economy have led to several such brands abandoning the market altogether. In this feature, we...

June 2015 | Argentina , New markets

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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Customer Strategies , Social insight , Social Media , transactionTRI*M

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Why don’t German men want a Hollywood smile?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by Kantar TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the...

June 2015 | Cultural insight , Podcast , Qualitative

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Bridging the divide between brand and shopper marketing

Time and time again brands see their hard-won place in consumer hearts and minds failing. Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it....

June 2015 | Shopper , Connected Shopper Journey

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The Ideal Man: The challenge of national cultures for global brands

Why is a set of perfect white teeth imperative for Americans? Why are Chinese men so slow to trust each other? Why is 'scoundrel' a compliment in Brazil? Why do German men think it is okay to walk around naked? And why are British men sometimes so...

June 2015 | Cultural insight

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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Customer Strategies , Social insight , Social Media , transactionTRI*M

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Making me.gov happen

Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we explore the...

June 2015 | Political & Social , Digital

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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Customer Strategies , Social insight , Social Media , transactionTRI*M

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Why don’t German men want a Hollywood smile?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by Kantar TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the...

June 2015 | Cultural insight , Podcast , Qualitative

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How brands can position themselves to appeal to Argentinians

Argentina is a market ripe for disruption; a diverse society with an appetite for global brands. And yet immediate challenges around inflation and the economy have led to several such brands abandoning the market altogether. In this feature, we...

June 2015 | Argentina , New markets

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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Customer Strategies , Social insight , Social Media , transactionTRI*M

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Making me.gov happen

Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we explore the...

June 2015 | Political & Social , Digital

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Bridging the divide between brand and shopper marketing

Time and time again brands see their hard-won place in consumer hearts and minds failing. Nothing exerts so great an influence on shoppers’ choices as brand equity; the way a shopper feels about a brand and his or her existing relationship with it....

June 2015 | Shopper , Connected Shopper Journey

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Why don’t German men want a Hollywood smile?

The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by Kantar TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the...

June 2015 | Cultural insight , Podcast , Qualitative

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The Trouble with Innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

June 2015

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Snack growth made simple

Brands and retailers are forever on the hunt for opportunities that will deliver bottom-line growth. They know that in many categories, growth is becoming increasingly challenging. Success in the snacks category is especially no longer guaranteed —...

June 2015

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Marketers: the future is ready for you now

Extensive research from Kantar TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques...

April 2015 | Research methods , Social insight , Digital , Brand & Communication

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Marketers: the future is ready for you now

Extensive research from Kantar TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques...

April 2015 | Research methods , Social insight , Digital , Brand & Communication

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Marketers: the future is ready for you now

Extensive research from Kantar TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques...

April 2015 | Research methods , Social insight , Digital , Brand & Communication

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Marketers: the future is ready for you now

Extensive research from Kantar TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques...

April 2015 | Research methods , Social insight , Digital , Brand & Communication

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Taking control of your emotions

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only become...

April 2015 | NeedScope , Brand & Communication

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & Communication

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & Communication

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Getting to know the giant of Africa

One in every four Africans is a Nigerian – and with their economy recently overtaking South Africa’s to become the continent’s largest, the “giant of Africa” represents a vast opportunity for brands. However, Nigeria demands an approach that...

April 2015 | Nigeria , New markets

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & Communication

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Taking control of your emotions

Emotion is fundamental to every decision that every consumer makes. It enables our fast thinking, exerts an unconscious influence over our choices and is always, always in play when it comes to how we respond to brands. Brands can only become...

April 2015 | NeedScope , Brand & Communication

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Getting to know the giant of Africa

One in every four Africans is a Nigerian – and with their economy recently overtaking South Africa’s to become the continent’s largest, the “giant of Africa” represents a vast opportunity for brands. However, Nigeria demands an approach that...

April 2015 | Nigeria , New markets

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & Communication

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Bridging the gap (Seeing through BoP eyes)

If they are to guide brand strategies amongst Base of the Pyramid (BoP) consumers, researchers must learn to operate without the shared assumptions on which communication typically relies. In this feature, we explore how the absence of such common...

March 2015 | Cultural insight

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Your digital campaign fell flat. Now what?

The best product in the world, with the best ad in the world, won’t sell as expected if that ad isn’t seen by a receptive audience. As traditional approaches to targeting struggle to cope with a changing media landscape, we reveal how a future-...

February 2015 | Digital

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Challenger brands in Thailand to capitalise

As consumer confidence returns following the end of a military coup, western brands face renewed competition from local challengers for a share of Southeast Asia’s second-largest economy. We reveal the strategies that can unlock growth by aligning...

February 2015 | Thailand

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Market in focus: Mexico

Jorge Vargas, CEO of Kantar TNS Mexico, reveals a market where indigenous and Catholic traditions mix with a rapidly growing economy, an assertive younger generation and new challenges and opportunities: The rapid-growth characteristics that have...

December 2014 | Mexico , New markets

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The paradox of protocols

The global research programmes that deliver the best value are not the most standardised – and they are not usually the most elaborate. Kantar TNS’s experience of working with global research programmes shows how brands can create strong, flexible...

December 2014

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The other side of the story

Brands are obsessed with the art of telling stories. However, only by unearthing deeper narratives within their audience’s minds can they tell original tales that connect on a deeper level. The fact is though, that many brands are too busy telling...

December 2014

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Market in focus: Mexico

Jorge Vargas, CEO of Kantar TNS Mexico, reveals a market where indigenous and Catholic traditions mix with a rapidly growing economy, an assertive younger generation and new challenges and opportunities: The rapid-growth characteristics that have...

December 2014 | Mexico , New markets

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The four personas of connected consumers

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

December 2014 | Digital , Connected Life , Technology enabled research

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The four personas of connected consumers

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

December 2014 | Digital , Connected Life , Technology enabled research

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The four personas of connected consumers

The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...

December 2014 | Digital , Connected Life , Technology enabled research

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Why brands need to know their situational equity

Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better. If brand equity is the marketing equivalent of Robert Brown’s famous pollen grain, then...

December 2014 | Brand & Communication , Situational Equity , Mobile

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Why brands need to know their situational equity

Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better. If brand equity is the marketing equivalent of Robert Brown’s famous pollen grain, then...

December 2014 | Brand & Communication , Situational Equity , Mobile

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Why brands need to know their situational equity

Brand equity may provide a clear, single-number measure of how brands are doing, but it is situational equity that often holds the key to helping them do better. If brand equity is the marketing equivalent of Robert Brown’s famous pollen grain, then...

December 2014 | Brand & Communication , Situational Equity , Mobile

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Face-to-face 2.0

Digital technology has highlighted what’s wrong with face-to-face surveys – now it’s time for it to rejuvenate them. We report from the frontline on how tablet devices and digital data collection are transforming the potential of fieldwork at Kantar...

November 2014 | Research methods , Mobile

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Face-to-face 2.0

Digital technology has highlighted what’s wrong with face-to-face surveys – now it’s time for it to rejuvenate them. We report from the frontline on how tablet devices and digital data collection are transforming the potential of fieldwork at Kantar...

November 2014 | Research methods , Mobile

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. Turning your brand into a hero demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. Turning your brand into a hero demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. Turning your brand into a hero demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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What does it take to make your brand a Hero?

It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. Turning your brand into a hero demands a very different approach depending on the market you are operating in. We present the...

October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise

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The empire strikes back: resilient Turkey rises again

Long seen as a bridge between Asia and Europe, Turkey is itself bridging the gap between demographic potential and robust, resilient growth. With a growing line of globally recognised brands, established digital infrastructure and a youthful...

October 2014 | Turkey

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Traditional Trade’s gatekeepers

Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers and influencing their decisions: The...

October 2014 | Shopper , New markets

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Traditional Trade’s gatekeepers

Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers and influencing their decisions: The...

October 2014 | Shopper , New markets

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

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A verdade sobre celulares e compras

Um estudo realizado pela TNS prova que aplicativos para celulares não estão atrapalhando as compras de nenhuma forma, como sugerem os números de uma pesquisa feita anteriormente. 

September 2014

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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The language of emotion

Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Yet the power of metaphors mean they must be handled with care. In this feature...

September 2014 | Brand & Communication , NeedScope , FMCG

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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The language of emotion

Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Yet the power of metaphors mean they must be handled with care. In this feature...

September 2014 | Brand & Communication , NeedScope , FMCG

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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Matching supply and demand for brand content

If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...

September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategy

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The language of emotion

Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Yet the power of metaphors mean they must be handled with care. In this feature...

September 2014 | Brand & Communication , NeedScope , FMCG

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What could politics learn from brands?

Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding. In this feature, we reveal the techniques honed in consumer...

September 2014 | Political & Social

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCG

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCG

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCG

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCG

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Closing the eCommerce gap

Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...

August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCG

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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Why real-time marketers need a better radar

Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...

August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & Communication

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Time to set the connected car free

The connected car has plenty of passengers eager to come along for the ride: safety campaigners, environmentalists, insurance campaigners, car rental companies and motorists themselves, all have ambitious plans for the technology. But despite its...

August 2014 | Automotive

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The key to Myanmar's consumer market

Consumer brands have rushed into Myanmar since it threw open its market gates, eager to promote their products to this exciting new demographic, but unsure about a culture that has remained isolated from the world for so long. In this feature, we...

August 2014 | New markets

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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Why brands need more than mobile-first design

The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...

July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , Technology

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

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How digital markets grow up

Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...

July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Technology

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Branding a new Cambodia

Cambodia offers global brand some of the most exciting growth opportunities in Asia – provided they can adapt their positions to a patriotic and forward-thinking culture. In this feature we reveal the characteristics that add up to branding a new...

July 2014 | Cambodia , APAC , New markets

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Branding a new Cambodia

Cambodia offers global brand some of the most exciting growth opportunities in Asia – provided they can adapt their positions to a patriotic and forward-thinking culture. In this feature we reveal the characteristics that add up to branding a new...

July 2014 | Cambodia , APAC , New markets

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Branding a new Cambodia

Cambodia offers global brand some of the most exciting growth opportunities in Asia – provided they can adapt their positions to a patriotic and forward-thinking culture. In this feature we reveal the characteristics that add up to branding a new...

July 2014 | Cambodia , APAC , New markets

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Digital , Innovation & Product Development , Technology , New products and services

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Digital , Innovation & Product Development , Technology , New products and services

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Selling to the converted?

The goal of most advertising is to acquire new customers. Unfortunately, that’s not what most advertising actually does. In this feature, we explain how many apparently successful ads only deliver significant engagement amongst consumers who would...

May 2014 | Brand & Communication , AdEval

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Digital , Innovation & Product Development , Technology , New products and services

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Demystify the future – see beyond the hype

Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...

May 2014 | Digital , Innovation & Product Development , Technology , New products and services

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Selling to the converted?

The goal of most advertising is to acquire new customers. Unfortunately, that’s not what most advertising actually does. In this feature, we explain how many apparently successful ads only deliver significant engagement amongst consumers who would...

May 2014 | Brand & Communication , AdEval

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Six characteristics that give big companies an edge

Giant companies from rapid-growth economies are transforming the make-up of global business. They are doing so through decisive corporate cultures, in-depth market understanding and a precision approach to identifying and acting upon opportunities....

May 2014 | Brand & Communication , Emerging Markets

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Six characteristics that give big companies an edge

Giant companies from rapid-growth economies are transforming the make-up of global business. They are doing so through decisive corporate cultures, in-depth market understanding and a precision approach to identifying and acting upon opportunities....

May 2014 | Brand & Communication , Emerging Markets

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May I have your attention please?

It sounds like a simple question, but recent advances in neuroscience prove just how complex a challenge gaining and holding attention can be. In this feature, we explore how external stimuli, memories and priorities intersect to decide where...

April 2014 | Brand & Communication

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The marketer’s guide to Indonesia

A young, literate workforce and one of the fastest-growing middle-class populations in the world have helped to earn Indonesia membership of the MINT group of most-promising economies. Western tastes and familiar media channels appear to make this...

April 2014 | Indonesia

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Automotive Insights: The Horsepower Edition

In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to...

April 2014 | Automotive

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Time for Big Metaphor

As the future of quantitative research is defined by Big Data, the future of qualitative study should be organised around Big Metaphor: a form of psychological understanding that it is uniquely qualified to provide. Metaphors communicate meaning,...

March 2014 | People and expertise

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from Kantar TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Behavioural economics: the complete picture?

Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics, which reveals a previously hidden landscape of unconscious and contextual influences on our behaviour. Behavioural economics insights...

February 2014 | Behaviour change , Behavioural Economics

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from Kantar TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from Kantar TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Behavioural economics: the complete picture?

Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics, which reveals a previously hidden landscape of unconscious and contextual influences on our behaviour. Behavioural economics insights...

February 2014 | Behaviour change , Behavioural Economics

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from Kantar TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers

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Laying the foundations in Cameroon - the gateway to Middle Africa

Middle Africa – comprising Cameroon, Chad, Central African Republic and now South Sudan – is one of the most neglected regions of the world by many global brands. However, those who dismiss the region wholesale may be missing a trick in Cameroon...

February 2014 | Cameroon , Africa

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Laying the foundations in Cameroon - the gateway to Middle Africa

Middle Africa – comprising Cameroon, Chad, Central African Republic and now South Sudan – is one of the most neglected regions of the world by many global brands. However, those who dismiss the region wholesale may be missing a trick in Cameroon...

February 2014 | Cameroon , Africa

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Why social policy needs more than the behavioural economics bandwagon

The insights of behavioural economics can seem like the answer to policymakers’ prayers: a means of changing behaviour that doesn’t require expensive education programmes or potentially controversial new laws. BE-based strategies promise to “nudge”...

February 2014 | Political & Social , Behavioural Economics , Social Policy

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Why social policy needs more than the behavioural economics bandwagon

The insights of behavioural economics can seem like the answer to policymakers’ prayers: a means of changing behaviour that doesn’t require expensive education programmes or potentially controversial new laws. BE-based strategies promise to “nudge”...

February 2014 | Political & Social , Behavioural Economics , Social Policy

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Why social policy needs more than the behavioural economics bandwagon

The insights of behavioural economics can seem like the answer to policymakers’ prayers: a means of changing behaviour that doesn’t require expensive education programmes or potentially controversial new laws. BE-based strategies promise to “nudge”...

February 2014 | Political & Social , Behavioural Economics , Social Policy

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I eat therefore I am

23 million members of the Chinese population will have money to spend on indulging themselves for the first time this year – and the vast majority of this newly disposable income will be spent on enjoying new types and new quantities of food and...

February 2014 | Brand & Communication

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Making memories

We think of memories as wistful nostalgia – looking back at the past with joy or regret. In fact, memories exist to help us make decisions. And by understanding how they do it, marketers can gain a powerful competitive edge. In this feature we...

December 2013 | Brand & Communication

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The secret life of the brain

The human brain has developed a hugely efficient way of getting us through life, but its management style means that we are often unaware of why we act the way we do. In this feature, we reveal the secret decision-making systems controlling our...

December 2013 | Brand & Communication

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The value of context

Behavioural intention, such as going to the gym, losing weight and staying healthy, does not always translate into actual behaviour; and strong, personal brand preferences do not always translate into actual brand choices. Qualitative research...

December 2013 | Qualitative , Behaviour change

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The value of context

Behavioural intention, such as going to the gym, losing weight and staying healthy, does not always translate into actual behaviour; and strong, personal brand preferences do not always translate into actual brand choices. Qualitative research...

December 2013 | Qualitative , Behaviour change

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Mind and the Machine

Big data is immense, fast and mind-bendingly varied – but researchers must remember that it can no more speak for itself than the smaller sort. If we retreat behind number-crunching technologies and leave no room for human intuition in Big Data...

December 2013 | Big Data , Brand & Communication

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Mind and the Machine

Big data is immense, fast and mind-bendingly varied – but researchers must remember that it can no more speak for itself than the smaller sort. If we retreat behind number-crunching technologies and leave no room for human intuition in Big Data...

December 2013 | Big Data , Brand & Communication

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, Kantar TNS’s CEO Global Qualitative...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, Kantar TNS’s CEO Global Qualitative...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, Kantar TNS’s CEO Global Qualitative...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, Kantar TNS’s CEO Global Qualitative...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, Kantar TNS’s CEO Global Qualitative...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, Kantar TNS’s CEO Global Qualitative...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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A manifesto for qualitative research

Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, Kantar TNS’s CEO Global Qualitative...

November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideation

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why Kantar TNS has re-engineered tracking around...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why Kantar TNS has re-engineered tracking around...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why Kantar TNS has re-engineered tracking around...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why Kantar TNS has re-engineered tracking around...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend
Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers
Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers
Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers
Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers

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Integrated attention planning in brand channels

When it comes to capturing an audience’s attention, brands have more channels available than ever. But this will do them little good if they fail to adapt to the different ways in which human attention works on each. The most effective campaigns are...

September 2013

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Shorter, more predictive surveys

Why are brand tracking surveys struggling to predict accurately what respondents will do? Why do the metrics they provide show so little movement? And what can we do about it? In this feature, we reveal the ‘three Rs’ that have transformed tracking...

August 2013 | Research methods , Brand tracking

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Shorter, more predictive surveys

Why are brand tracking surveys struggling to predict accurately what respondents will do? Why do the metrics they provide show so little movement? And what can we do about it? In this feature, we reveal the ‘three Rs’ that have transformed tracking...

August 2013 | Research methods , Brand tracking

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Breaking the habit code

“Most of the time, what we do, is what we do most of the time”: it’s a statement that captures one of the great truisms of human behaviour, and also one of the great challenges for marketers. Up to 45 per cent of our behaviour appears to be habitual...

August 2013 | Brand & Communication

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Blessing in disguise

Mobile has been cast as the villain in retailers’ showrooming nightmares – but Mobile Life research suggests it could actually prove a solution to their problems. Showrooming has never been dependent on a mobile phone – and the majority of...

May 2013 | Showrooming , Mobile

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Blessing in disguise

Mobile has been cast as the villain in retailers’ showrooming nightmares – but Mobile Life research suggests it could actually prove a solution to their problems. Showrooming has never been dependent on a mobile phone – and the majority of...

May 2013 | Showrooming , Mobile

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You can’t always get what you want

Marketers and researchers alike have long known that people don’t always make the choices they say they would like to. But one of the most startling findings of Kantar TNS’s Commitment Economy study is just how often this happens. In fact, on 42 per...

April 2013 | The Commitment Economy , Brand & Communication

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You can’t always get what you want

Marketers and researchers alike have long known that people don’t always make the choices they say they would like to. But one of the most startling findings of Kantar TNS’s Commitment Economy study is just how often this happens. In fact, on 42 per...

April 2013 | The Commitment Economy , Brand & Communication

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , New products and services , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , New products and services , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , New products and services , Innovation and ideation

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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , New products and services , Innovation and ideation

Latest press releases & events

Kantar TNS shines at Research Effectiveness Awards

Kantar TNS collected an impressive six awards at the New Zealand Research Association Effectiveness Awards, held at the Hilton on Auckland’s waterfront on Friday 17 August 2018. In total, Kantar TNS took home two platinum awards and two gold awards...

August 2018
AI meets market research

The power of Artificial Intelligence (AI) is no longer limited to tech companies and has a pivotal role in the future of market research. I was recently a panellist at the AI for Business event in Wellington, hosted by the Wellington Regional...

June 2018
Customer journeys must be redefined

Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why. Empowerment of customers has required almost every business to transform, whether they know it or not, and customer journeys...

May 2018
The innovation paradox – how much choice is too much?

The industry is obsessed with innovation, but too many marketers are focusing only on the innovation of product, says Nikki Davey. Taking a step back to examine the way brands innovate and moving away from only functional delivery, companies may...

May 2018
Kantar Analytics Practice launches to fuel clients’ business growth

3rd May, 2018, London — Kantar, WPP’s data investment management division, today announced the launch of a new global analytics practice that unlocks deeper insights to fuel business growth. Integrating analytical capabilities from across the...

May 2018
Killing unconscious bias is the only way to solve advertising’s gender problem

As part of International Woman's Day, Kantar TNS' Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising. Unconscious bias is – by its very nature –...

March 2018
Why your brand must have a position on gender

  Last week, I debated for the affirmative that ‘the future is female’ at the lively International Women’s Day Great Debate in Sydney, hosted by the Institute of Managers and Leaders. While at first glance it seemed the affirmative side (obviously...

March 2018
Kantar TNS announces new CEO in South Africa

We are thrilled to announce the appointment of Ivan Moroke as CEO, Kantar TNS, South Africa. Ivan is passionate about strategic insight-led marketing, and his extensive experience will provide our clients and employees with a partner who truly...

January 2018
The myth of customer experience: What Asia's marketers should really be focusing on

There’s a myth at the heart of most customer relationship management. It’s the myth that the way to create better customer relationships is to improve every single experience that customers have with you. Over the years, this myth has led to...

January 2018
The future of business: Integrating the offline and online to delight the customer

On 11 November 2017, a record number of shoppers spent a record amount during Alibaba’s juggernaut Singles Day shopping event. The 168.2 billion yuan ($25.3 billion) shelled out over the 24-hour period involved millions of successful customer...

January 2018
Kantar TNS and Qualtrics join forces to form global Customer Experience powerhouse

London, UK, and Salt Lake City, UT -- (22 January 2018) -- Kantar TNS, one of the world’s largest research agencies, and Qualtrics, the leader in experience management, today announced a global partnership to help organisations put customers at the...

January 2018
Kantar TNS and Qualtrics join forces to form global Customer Experience powerhouse

London, UK, and Salt Lake City, UT -- (22 January 2018) -- Kantar TNS, one of the world’s largest research agencies, and Qualtrics, the leader in experience management, today announced a global partnership to help organisations put customers at the...

January 2018
Kantar TNS and Qualtrics join forces to form global Customer Experience powerhouse

London, UK, and Salt Lake City, UT -- (22 January 2018) -- Kantar TNS, one of the world’s largest research agencies, and Qualtrics, the leader in experience management, today announced a global partnership to help organisations put customers at the...

January 2018
Kantar TNS and Qualtrics join forces to form global Customer Experience powerhouse

London, UK, and Salt Lake City, UT -- (22 January 2018) -- Kantar TNS, one of the world’s largest research agencies, and Qualtrics, the leader in experience management, today announced a global partnership to help organisations put customers at the...

January 2018
Connected cars far from mainstream as auto brands struggle to sell benefits

London: 9 January 2018 – 25% of car owners aren’t actively using their connected car’s features – a figure which includes 11% who don’t even know if their vehicle has the technology according to a new study of the attitudes and purchase behaviour of...

January 2018
Malaysians shopping with smartphones as confidence in ecommerce rises

51% of connected consumers in Malaysia made their most recent online purchase via mobile Ecommerce penetration is growing, as 55% of the population have made an online purchase, an increase of 8% YOY Food delivery services driving uptake of new...

December 2017
Singaporeans shopping with smartphones as confidence in ecommerce rises

40% of connected consumers in Singapore made their most recent online purchase via mobile 61% of the population have made an online purchase, an increase of 11% YOY Food delivery services driving uptake of new purchasing habits 5 December 2017,...

December 2017
Kantar TNS study reveals the rise of mobile payments in India

More than 1 in 3 connected consumers in India are using mobile payments One third (33%) of connected Indians would prefer to pay for everything with their mobile phone in the future 5 December 2017, India: Connected consumers in India are...

December 2017
Kantar TNS study reveals APAC leads the world in m-commerce

77% of connected consumers in APAC made their most recent online purchase via mobile Indonesians the most likely to use mobile to buy online, whilst Australians most wedded to desktop Music fastest growing category for emerging markets 5 December...

December 2017
Overcoming the era of #FakeNews: Trust is the new currency

30 November 2017 - In a time when fake news and distrust of the digital world dominate, the latest research by Kantar TNS New Zealand shows Kiwis are more skeptical than ever, but more digitally connected than ever. So how do we bring trust and...

November 2017
Kantar TNS appoints Rob Wengel to lead Client Development and Innovation Practice

New York, November 1, 2017 - Global research consultancy Kantar TNS announced today that Rob Wengel has been appointed EVP of its Client Development team and will also lead the Innovation practice across the Kantar portfolio in North America. In...

November 2017
Colmar Brunton and Kantar TNS NZ move into Auckland CBD

26 October 2017 - Colmar Brunton and Kantar TNS New Zealand, two of New Zealand’s leading market research agencies, have moved into newly built premises on Sale Street in the Auckland CBD. The two agencies will be co-locating at 46 Sale Street,...

October 2017
Making your marketing touchpoints work harder

With a vast number of touchpoints available, it’s becoming harder for marketers to know where to invest to really drive impact. In most cases, just 20% of the touchpoints used by a brand are delivering 80% of the impact. This means the rest is...

October 2017
The consumer trust divide for brands online

Highly connected but increasingly suspicious: global study reveals ‘consumer trust divide’ for brands online 50% of UK consumers consider the content brands post on social media irrelevant Half of North American consumers are concerned about social...

October 2017
Study reveals ‘consumer trust divide’ in APAC for brands online

Highly connected but increasingly suspicious: Study reveals ‘consumer trust divide’ in APAC for brands online Lack of trust in brands in developed APAC markets, such as Australia and Singapore Emerging, mobile-first markets like Vietnam and Myanmar...

October 2017
Transforming LGBT opponents into allies

The first ever report into the opinions, attitudes and behaviour toward the LGBT population in Cambodia was carried out by Kantar TNS in 2015. It revealed that straight respondents were aware of the discrimination towards Lesbian, Gay, Bisexual, and...

October 2017
The 19th Annual Sunday Times Top Brands Awards

The results of the annual Sunday Times Top Brands survey was revealed at an awards ceremony last week. Now in its 19th year, the survey conducted by Kantar TNS on behalf of the Sunday Times continues to be the leading barometer of consumer sentiment...

October 2017
Connecting you to your consumers along the Belt & Road Routes

The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for Chinese firms’ international expansion and for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in...

September 2017
把握数字机会,赢得一带一路上的消费者

对于想要进行海外扩张的中国企业和想要进入中国市场或想提升在中国品牌力的外资企业来说,“一带一路” 都是一个前所未有的商机。怎样用最佳的方式向这些国家的消费者传达你们的产品和服务?如果贵司想要了解如何在中国和“一带一路”沿线国家销售更多公司的产品和服务,并推广品牌意识,那么这就是为你专设的网络研讨会。 10月25日和11月1日两天,凯度TNS将举办三场网络研讨会,解读“互联生活研究”(Connected Life)这一全球消费者调查研究所覆盖的30个“一带一路”沿线市场以及中国市场,...

September 2017
ANZ, AA Insurance and Air New Zealand considered most enchanting when it comes to customer experience

When it comes to enchanting customers, ANZ, AA Insurance and Air New Zealand take the top honours according to new research by Kantar TNS New Zealand. However, New Zealand businesses should be cautious because overall the customer experience is...

September 2017
Kantar announces four new senior appointments in South Africa

Johannesburg, 28 August 2017 Karin Du Chenne appointed CEO Insights South Africa at Kantar Karin Du Chenne was appointed in May as CEO for Insights at Kantar, which covers the portfolio of Kantar Millward Brown and Kantar TNS, South Africa. Karin...

August 2017
电子商务如何入乡随俗

比尔·盖茨曾经将互联网描述为“未来地球村的中央广场”。从目前的现状来看,这个中央广场,为地球村不同地方的人们提供了形形色色的“商店”和购物体验。纵观不同市场,你会发现,不仅人们网购的平台和方式极其多样化,而且他们之所以网购,也是各有各的原因。品牌若要在某地区或某市场中增加自己电子商务的份额,就必须入乡随俗、因地制宜,了解当地市场的具体特点、与其他市场的细微差别。 家家有本难念的经,每个市场各有各的障碍 – 但,也各有各的“对策” 地球村里,有那么一些地方,网购确实很难推行。在很多市场中,...

August 2017
订购模式……怎样颠覆美妆界?

在每位(nv xing)消费者心中,都给美妆品牌留着一个特别的位置……这些产品都是用在自己身上的,当然必须得外貌、味道、感觉都恰到好处地让我喜欢。在网购出现之前,消费者对美妆品的尝试、探索通常发生在实体店或特别策划的活动中,产品使用反馈也大多是从朋友那里得到,而零售环境和产品的香气在美妆产品的销售过程中起着关键作用。成功的老牌子可以牢牢地依靠对自己美妆产品线极端忠实的顾客来续写辉煌,而新品牌则必须加千万倍的努力,才有可能在对的时间、对的店铺出现在目标消费者面前。  然后,网购时代来了,...

July 2017
当零食遇上黑科技……就生出这些没吃过也要舔个屏的高逼格零食……和零食广告!

零食行业的同仁们往往都精通心理学。因为在这个行业里,一个品牌要成功,必须首先搞清楚这样一个事实:我们吃零食,为的不光是要缓解饥饿感,还要满足我们的情感需求。一直以来,零食品牌都是如此定位自己的产品的:预测消费者出现一系列情感状态的“时刻”并让消费者知道,出现这些“状况”时,“我们的产品”能够帮助他们解决问题、满足他们的情感需求:累、自我宠爱、放松一下、百无聊赖和苦不堪言。 然而,时移境迁,满足这些“时刻”下消费者需求的产品越来越多,想一枝独秀,殊非易事。...

July 2017
我的旅行我做主,你……最好像超人一样……只在我需要你的时候出现

在马略卡岛慵懒的棕榈树下,呷一口透着阳光的鸡尾酒……某个春日,漫步在风景如画的荷兰村庄里……如此惬意的度假时刻总是魅力无法挡。一直以来,旅游业界都是把这些时刻精心包装、捆绑销售,力图撩拨寻求遁世的消费者的想象力。 数字化科技革新了人们规划和预订假期旅游产品的方式,旅游行业也已采取行动应对这些变化,以更加有效地捕捉消费者的“关键时刻”1, 发挥这些时刻的巨大潜力, 推动业务的增长。 关于航班、酒店和跟团旅行产品的关键信息,以前都是旅行社的“地盘”,而现在,消费者都可以轻松一键获得。...

July 2017
想成为消费者的那杯茶,你得……

现代生活节奏快得让人窒息、变幻莫测。互联网的魔力又使趋势和潮流能够轻而易举地从地球的这边浪到另一边,促使消费者更乐于尝试新产品、新品牌,这就使那些原本有着一大波忠实粉丝的传统品牌面临来自新产品、新品牌的激烈竞争。 饮料产品消费者越来越忙碌、越来越具有尝新精神、而且他们的需求在一天的不同时段不断变化,这一点,饮料行业品牌应该都有切肤体验。在上班途中,人们可能仍旧会选择自己最喜爱的大杯星巴克来补充能量,但在下午三四点左右却可能会来一杯脱咖啡因的平白咖啡(flat white),...

July 2017
Kantar TNS Malaysia wins Gold in Market Research Agency of the Year Awards 2017

Kantar TNS Malaysia clinched the much coveted Gold Award of best Research Agency of the Year in 2017. The Awards program celebrates innovative agency performances in Malaysia and is proudly based solely on the opinion of client marketers. For...

July 2017
保险开始真正为人民服务的……那一刻

我们生活在一种“随需而生、即点即有”式经济中,对于生活中几乎所有“关键时刻”1,都会有相关的商品和服务能以闪电般的速度出现在消费者面前,满足他们在这些时刻中的需求。当你需要一辆出租车的时候……几分钟内一辆优步/滴滴就会来接驾。当饥饿来袭的时候……Deliveroo/百度外卖/美团外卖/饿了么……各种在线外卖订餐平台负责在不到1小时内把你爱的美食送到你面前。当你需要支付逾期账单的时候……在上下班路上你就能通过你银行的智能手机app操作还款。 我们都是 “被惯坏的孩子”,想要的东西马上就要得到,...

May 2017
Reese Witherspoon v Justin Bieber: What celebrities can teach us about social media marketing strategy

Friday, 19th May 2017 - Reese Witherspoon’s engaging posts resoundingly beat Justin Bieber’s large following when it comes to impact on social media according to new research from Kantar TNS New Zealand. The insights agency analysed the social media...

May 2017
Embrace market differences to optimise Trans-Tasman communications

Thursday, 18th May 2017 - Understanding differences - not similarities - between New Zealand and Australian markets is the key to more effective Trans-Tasman marketing, according to new research from Kantar TNS. Kantar TNS released its ‘Optimising...

May 2017
Kantar TNS appoints Lynn Zhang as new Managing Director for China

  May 12th, 2017, Shanghai, China — Kantar TNS, a Kantar company under WPP (NASDAQ: WPPGY), today announced the appointment of Lynn Zhang as Managing Director, Kantar TNS in China. Zhang joins from Nielsen where she served as Vice President for...

May 2017
凯度TNS任命张霖担任中国董事总经理

  2017年5月12日,中国上海 — 凯度TNS今天宣布任命张霖为凯度TNS中国董事总经理,凯度TNS是WPP(纳斯达克股票代码:WPPGY)下属凯度集团(Kantar)旗下公司。过去6年间,张霖担任尼尔森大中华区副总裁,负责定性以及新兴市场业务;而在2007 至 2011年,她就曾为凯度TNS北京分公司服务,任职研究总监。 在新的角色中,张霖将领导凯度TNS中国业务,并致力于为客户提供在创新、品牌沟通、购物者激活和顾客体验等领域极具可行性的市场研究及洞察。 张霖拥有16年的从业经验,...

May 2017
关键时刻……啤酒,也可以优雅地喝

“赶紧撤吧……去喝杯啤酒爽一下!”   很多人都喜欢在工作日晚上和朋友或同事一起喝酒聊天放松,因为每天的工作实在太过漫长而辛苦。而朋友或同事的这种邀请也很难拒绝 – 当你合起笔记本电脑、宣告漫漫长日结束的那一刻,看起来确实是借酒放松、享受一下人生的完美时刻。然而,这酒如果喝了,你就可能没法按计划去健身馆健身、或者喝得醉醺醺影响整晚的睡眠质量、并且让自己破费不少。 事实上,Kantar Futures的Global Monitor研究发现,全世界78%的饮啤酒人士正在努力改善自己的健康水平,...

April 2017
2017 Kantar TNS Choice Awards Announced

New York: April 25, 2017 - Global research consultancy Kantar TNS, announced today the winners of the 2017 Kantar TNS Choice Awards. The awards recognize financial services organizations that have achieved superior performance in the competitive...

April 2017
New release: Kantar TNS launches eValuateNow on ZappiStore

London, 4 April 2017: Global insights company, Kantar TNS, has launched eValuateNow on ZappiStore. Based on Concept eValuate’s validated methodology, eValuateNow is a fully automated screening solution that identifies winning concepts in as little...

April 2017
New release: Kantar TNS launches eValuateNow on ZappiStore

London, 4 April 2017: Global insights company, Kantar TNS, has launched eValuateNow on ZappiStore. Based on Concept eValuate’s validated methodology, eValuateNow is a fully automated screening solution that identifies winning concepts in as little...

April 2017
President Jacob Zuma continues to lose support amongst metro urban black population

President Jacob Zuma’s performance approval rating has dropped below its previous low of 21% in February 2016 to 20% in March 2017. In this latest survey we see that only 20% of all South Africans, living in metropolitan areas feel that Zuma is...

March 2017
E-hailing puts the brakes on traditional mobility

London, 28 March 2017: New figures released today have revealed a major shift in the way the world’s population is navigating its biggest cities. And it is the emergence of new technologies, over economic or environmental concerns, which is driving...

March 2017
Kantar TNS appoints new Head of Customer Strategies in Asia Pacific

Singapore: 14 February 2017 - Global insights consultancy Kantar TNS has appointed Stephane Sanchez as Regional Head of Customer Strategies, Asia Pacific. Stephane will take up the position in March, based out of the Singapore office. In his new...

February 2017
February 2017
众包,你用对了吗?

众包俨然已成为营销界的主流,然而关于它童鞋们也产生了日益激烈的争论:在解决问题方面,众包和传统的问题解决方法,到底谁更有用?尤其是当那些涉及到品牌发展和创新的众包创意活动时,争论更为激烈。 在一个层面上,有人提出了这样的疑问:众包解决方案和由受雇专家设计的解决方案谁更有价值?在成本效益方面孰优孰劣?而在另一个层面上,有人担心被众群误导的可能性及由此导致的不良后果 —— 而确实常常有一些“ 众包灾难”不幸引发病毒营销、使品牌惹火上身的例子。 加在众包头上的这两项罪名真是令人糟心 ——...

February 2017
Why going viral is not enough

  What do effective social media campaigns look like? Marketers tend to answer this question by adding up numbers. They keep score of views, likes and shares, of the number of feeds that their activity appears in and the number of actions that it...

February 2017
Embracing crowdsourcing for the right reasons

  As crowdsourcing goes mainstream in the marketing world, there has been a growing debate about its usefulness over traditional methods of problem solving – particularly when it comes to crowdsourced creativity for brand development and...

February 2017
为什么仅仅实现病毒式营销还不够:高效社交媒体营销活动的“形状”

高效的社交媒体营销长啥样?营销人员大概都会抓来一堆数字、加加减减来交答卷。他们勤勤恳恳地记录阅读量、点赞量、分享量、提及自己的营销活动的帖子量、还有活动促发的“行动”量,等等等等。这样,他们就可以向老板汇报本次社交媒体活动产生了多少多少额外的“到达量”、促成了多少消费者与本品牌信息和内容的互动,以及自己在摘取此类衡量标准的“终极大奖“(成功引爆病毒)的道路上又前进了多少。 但是, 如果我们告诉你:仅仅成功引发病毒式营销是不够的;仅凭社交媒体活动的简单的体量(volume)大小并不能告诉你,...

February 2017
How brands will win in grocery’s eCommerce boom

  How brands will win in grocery’s eCommerce boom On June 9, Amazon announced the launch of its AmazonFresh online supermarket in London, with the likelihood of rolling out this same-day delivery across other major UK cities.  It’s the first...

February 2017
February 2017
品牌如何在杂货快消网购时代取胜?

  品牌如何在杂货快消网购时代取胜?   6月9日,亚马逊宣布在伦敦推出其网上超市AmazonFresh,并有可能在英国其他大城市也推出这种当天到货的服务。此前,该服务在美国6个城市已经开通,而这次是该服务首次在美国本土以外推出,此举也验证了购物者营销人员都已有所察觉的一个势头:电子商务的下一波爆炸性增长将来自食品杂货类和其他快消品品类。随着消费者对这些产品的采购大规模地从线下转至线上,我们将会看到有史以来由数字化购物驱动的最大一次颠覆性变革 —— 而对于这一变革,...

February 2017
2016年营销人员必须应对的五大挑战

在瞬息万变的数字格局中,营销人员必须重新思考自己的品牌在消费者的生活中所扮演的角色 —— 以及他们应如何在不同的平台和接触点上将这些“角色”演好演活。为了有效地实现这个目标,营销人员需要一种方法,能够为不断在不同数字化设备间转换的目标消费群提供无缝的、与他们相关、对他们有意义的体验;他们需要更深入地了解本品牌所提供的品牌体验在消费者身上所产生的情感、情绪,他们还需要就这些洞察作出实时反应的能力。换言之,他们需要能适应新的市场营销要务的市场研究。   我们邀请了媒体、媒体策划人员和品牌营销人员,...

February 2017
Five challenges marketers must tackle in 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and how they bring those roles to life across platforms and touchpoints. To be effective, they need a means of targeting...

February 2017
小伙伴们的社交媒体生活最近变得有点复杂……品牌该如何找准方向、玩转贵圈呢?

  新型社交平台给品牌出了一堆新难题——而且他们还不能对这些挑战视而不见   在过去十年的大部分时间里,我们的在线社交生活一直由少数社交网络巨头所定义:脸书(Facebook)、推特(Twitter)和(针对专业人士和高净值人士的)领英。因此营销战略也就随之集中于通过这些渠道捕捉消费者的注意力、并推动他们对品牌活动的参与。通过它们能接触到数量庞大的消费者、而它们对品牌的广告活动又持开放和欢迎的态度,所以看起来它们使“在社交媒体上吸引受众参与和品牌的互动”这个任务变得相对简单直接。但世界在变...

January 2017
Our newly complicated social lives

  New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them   For the best part of a decade, our online social lives have been defined by a handful of giant networks: Facebook, Twitter and (for...

January 2017
1 in 2 Chinese are adventurous foodies, making innovation an increasingly high priority for food and beverage marketers

1 in 2 Chinese are adventurous foodies, making innovation an increasingly high priority for food and beverage marketers   45% of consumers consider themselves explorers in terms of eating and drinking, claiming they are always the first to try new...

November 2016
半数中国消费者是探险型吃货,饮食行业产品创新迫在眉睫

半数中国消费者是探险型吃货,饮食行业产品创新迫在眉睫   45%的消费者认为自己在吃喝上是探险家,总是第一个尝试新的或独特的食品饮料产品 51%消费者承认他们比过去更愿意支付溢价来购买有额外价值的食品饮料产品   10月25日,上海 —— 在中国,“民以食为天”这句古话,已经演变成“民以食为先“。新研究表明,45%的中国消费者认为自己是 ”探险型“吃货,这一比例比四年前的34%提高了三分之一。   全球知名市场研究咨询公司凯度Kantar TNS新出炉的饮食中国研究发现,消费者也在变变变。...

November 2016
CloudNOW Survey: Half of Women Working in Tech Industry Say Upper Management Is a ‘Boys’ Club’

SAN JOSE, CA—Nov. 16, 2016— CloudNOW, the executive consortium for the leading women in cloud and converging technologies, today released the results of its Women in Tech survey. The survey, conducted by global consultancy Kantar TNS, discovered...

November 2016
Using emotion to build customer loyalty, with Kantar TNS

At its base, customer loyalty is about emotion. When customers interact with a brand, they likely won’t remember every touchpoint along the journey; rather, their memories will cling to the select few moments that made them feel strongly in one way...

October 2016
Singapore ranked as world’s most mobile society in World Mobility Index 2016

Singapore has been named the most mobile-friendly global city by a new study from Kantar TNS and BIPE London and Tokyo place second and third thanks to increased infrastructure investment in the Olympic Games host cities As the auto industry...

October 2016
Snapchat and Instagram usage soar but 26% of consumers actively ignoring brands online

Consumers are turning their back on branded content as 26% ‘actively ignore’ social posts or advertisements from brands Snapchat and Instagram usage soars as one quarter of global internet-users are on Snapchat whilst two in five use Instagram as...

September 2016
Over a quarter of social users ignore brands

Consumers are turning their back on branded content as 39% ‘actively ignore’ social posts or advertisements from brands Snapchat and Instagram usage soars as one third of U.S internet-users are on Snapchat while two in five use Instagram as photos...

September 2016
Kantar unveils a new corporate identity across its operating brands; announces launch of two new operating brands

Unified look and feel reflects more collaborative working approach  Kantar today launches a new corporate identity, for the parent brand and its 12-strong family of operating brands, designed to create a much more unified look and feel across the...

September 2016
Kantar unveils a new corporate identity across its operating brands; announces launch of two new operating brands

Unified look and feel reflects more collaborative working approach  Kantar today launches a new corporate identity, for the parent brand and its 12-strong family of operating brands, designed to create a much more unified look and feel across the...

September 2016
Creating compelling content in an ad-saturated world

  People in Asia Pacific have never been more selective when it comes to the content they are watching. The rise of online, on-demand TV has revolutionised viewing habits and led to an explosion in the range of programmes produced by networks,...

September 2016
August 2016
July 2016
July 2016
United Airlines develops new, customer-centric international Business Class offering, leveraging customer insights from Kantar TNS

United Airlines has developed an all-new, customer-centric international Business Class offering, United Polaris, offering elevated comfort and service from lounge to landing. Kantar TNS is proud to have been one of United’s partners in its...

June 2016
Car manufacturers in the race for a connected future

Four in 10 drivers are unaware that connectivity features exist in their vehicles, new research shows Car manufacturers at risk of being left behind by Google, Uber, Apple and other tech companies Audi, BMW and Mercedes identified as most...

May 2016
My kingdom for your attention: Why brands need to move away from attention-seeking social media strategies

Marketers have the opportunity to address one of the fundamental tensions created by technology, but it requires shifting focus from an attention-seeking, eyeball-counting agenda to one that makes people the recipients of attention. When we talk...

May 2016
Clinton and Trump: The brand war between old and new

Voting isn't comparable to choosing a can of soup, but ‘what do Clinton and Trump's successes tell us about marketing to Americans?’ ask Kantar TNS Qualitative. Donald Trump represents a new kind of political phenomenon, one where the distinction...

April 2016
Kantar TNS takes full ownership of Kantar TNS ICAP in Greece

Kantar TNS announces that it has acquired all remaining shares in Kantar TNS ICAP, its agency in Greece. This acquisition increases Kantar TNS’s stake from 51% to 100%. Founded in 2002, Kantar TNS ICAP is the leader in market research in Greece...

April 2016
Kantar TNS announces winners of 2016 Kantar TNS Choice Awards

New York: April 12, 2016 - Global research consultancy Kantar TNS, announced today the winners of the 2016 Kantar TNS Choice Awards. The awards recognize financial services organizations that have achieved superior performance in the competitive...

April 2016
Kantar TNS announces winners of 2016 Kantar TNS Choice Awards

New York: April 12, 2016 - Global research consultancy Kantar TNS, announced today the winners of the 2016 Kantar TNS Choice Awards. The awards recognize financial services organizations that have achieved superior performance in the competitive...

April 2016
Millennials and Generation Gaps: Loyalty in Financial Services across the Generations

The issue of generational differences is in the DNA of brand, media and advertising people. You can see it in how, what and where they present and package their messages. Today, it’s all about Millennials (originally dubbed Generation Y) and how...

April 2016
Colgate winning the battle of the ‘early splash’ Super Bowl ads

New York: February 5, 2016 – As we count down to Super Bowl 50, an early look at the most hotly anticipated ads of the year shows Colgate is winning on impact and novelty, yet many brands are still choosing to play it safe. Colgate’s ‘Save Water’...

February 2016
Colgate winning the battle of the ‘early splash’ Super Bowl adverts

London: 5 February 2016 – As we count down to Super Bowl 50, an early look at the most hotly anticipated adverts of the year shows Colgate is winning on impact and novelty, yet many brands are still choosing to play it safe. Colgate’s ‘Save Water’...

February 2016
We are moving! - Kantar TNS and Kantar TNS Sinotrust Shanghai Office and Beijing Office

Kantar TNS and Kantar TNS Sinotrust Shanghai Office moving notice Dear clients: Kantar TNS and Kantar TNS Sinotrust Shanghai Office are moving into WPP campus on December 18th, 2015.  Kindly note that the whole office will be closed with access no...

December 2015
我们搬家了!- Kantar TNS及Kantar TNS新华信上海公司和北京公司

Kantar TNS及Kantar TNS新华信上海公司搬迁公告 亲爱的客户: 大家好! 很荣幸告诉大家Kantar TNS以及Kantar TNS新华信上海公司将于2015年12月18日迁入达邦协作广场。 我们将于12月18日中午12点停止办公,届时将无法接收邮件、也无法接听固定电话。我们将于12月21日在新办公地点开始办公。如有不便,敬请谅解。   地址:中国上海恒丰路399号达邦协作广场12楼 邮编 200070 电话:021 2287 0870 传真:021 2287 0999  ...

December 2015
SMART SHOPPERS: 9 IN 10 CHINESE CONSUMERS RESEARCH PRODUCTS BEFORE THEY BUY

From cars to credit cards, toothpaste to tablets, flights to fruit, almost nine in ten Chinese shoppers now research products before buying them according to new global study from Kantar TNS 1 December 2015 - Data released today highlights the...

December 2015
聪明的购物者:九成中国消费者在购物前会先研究产品

Kantar TNS一项新的全球研究表明,从汽车到信用卡、从牙膏到平板电脑、从飞机票到水果,目前约有九成中国购物者在购买产品之前会先进行研究。 2015年12月1日 - 今天公布的数据凸显了消费者会花多少精力来搜索他们想要的品牌、产品和促销信息,以及由此给零售商带来的挑战。根据Kantar TNS数字化时代生活研究(Connected Life)—— 这是全球研究咨询公司Kantar TNS的一项覆盖50个国家和地区、超过60,000名数字化时代消费者消费行为的研究 ——...

December 2015
Millennials spend one day every week on their phones - how can brands deal with the digital divide?

19 November 2015-Shanghai   Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours  a day on their mobile devices – the equivalent of 22.4 hours  – almost a whole day  – every week. That’s 1,168 hours or...

November 2015
年轻消费群每周有一天趴手机 —— 品牌应如何应对不同年龄层消费者在数字化行为上的显著差异?

2015年11月19日-上海   纵观全球,年轻消费群(16-30岁)中的网民平均每天花3.2小时在自己的移动设备上 —— 这相当于每周22.4小时 —— 几乎一整天。一年下来,就是1168小时或49天。而在中国,年轻消费群(16-30岁)中的网民平均每天花3.9小时在自己的移动设备上(比全球水平高出22%) —— 相当于每周27.3小时—— 已经超过一天了。一年下来,就是1423小时或59天(比全球水平多整整10天)。   在中国,消费者主要使用手机等移动设备来接入互联网(数字化应用);现在...

November 2015
How can brands deal with the digital divide?

Millennials spend one day every week on their phones, with the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours...

November 2015
Kantar TNS Study Reveals Millennials Spend Nearly One Day Every Week on Their Phones

Across the U.S., the average Millennial (aged 16-30) with internet access, spends 3.1 hours a day on their mobile devices – the equivalent of 21.7 hours – almost a whole day – every week. That’s 1,128 hours or 47 days over the course of a year, this...

November 2015
Millennials spend one day every week on their phones - how can brands deal with the digital divide?

Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the course of a...

November 2015
Kantar TNS appoints new Head of Customer Strategies for the Americas region

New York: November 4th, 2015 - Global research consultancy Kantar TNS has appointed Howard Lax as Head of Customer Strategies for the Americas region. In this role, Howard will lead the further expansion of Kantar TNS’s Customer Strategies practice...

November 2015
Kantar TNS and Aftab Associates Affiliation

Following discussions between Aftab Associates and Kantar TNS, a decision was reached earlier this week to re-assign the affiliation agreement between the two businesses to MRB Pakistan (formerly Oasis Insights) which will represent Kantar TNS in...

November 2015
How MR Can Get its Mojo Back in a Connected World

Kris Hull, Digital Director, Kantar TNS Americas, presented "How MR Can Get its Mojo Back in a Connected World" at The Market Research Event in Orlando, Nov 2-4. The landscape is rapidly changing for marketers, and consumers are driving that change...

November 2015
Creating successful Diwali ad campaigns

Diwali promises to be a time of intensive sales promotion activity in India.  Advertisers will vie for the gifting budgets of both individuals and organisations as the festival of lights provides a prime opportunity to capitalise on heavy trade...

November 2015
社交新前线:即时通讯使用率飙升12%,越来越多的人选择封闭平台

新报告显示55%的全球互联网用户每天都使用即时通讯(IM) 在各种数字化平台中, 脸书(Facebook)仍是人们的最爱,但微信和WhatsApp的排名正迅速攀升 即时通讯(IM)为那些已成功转移到内容模式的品牌提供了巨大机会   2015年10月8日, 中国- 在过去一年中,即时通讯(IM)的人气飙升,每天都使用这类平台的人数比例上升了12%,越来越多的人选择封闭通讯平台,如微信,WhatsApp、脸书(Facebook)的Messenger和Viber。   目前,...

October 2015
The new social frontier: Instant messaging usage jumps 12% as more people opt for closed platforms

New report shows 55% of global internet users are on instant messaging (IM) every day    While Facebook remains the firm favourite across digital platforms, WeChat and WhatsApp are rising up the ranks IM offers significant opportunities for brands...

October 2015
The new social frontier: Instant messaging usage jumps 12% as more people opt for closed platforms

The new social frontier: Instant messaging usage jumps 12% as more people opt for closed platforms New report shows 55% of global internet users are on instant messaging (IM) every day The US still lags the ‘mobile-first’ markets with 35% of US...

October 2015
The new social frontier: instant messaging usage jumps 12% globally

The popularity of instant messaging (IM) has soared over the past year, with a 12% uplift in daily usage globally as more people opt for closed messaging platforms such as WhatsApp, Facebook Messenger and WeChat. New report shows 55% of global...

October 2015
The new social frontier: Instant messaging usage jumps 12% as more people opt for closed platforms

New report shows 55% of global internet users are on instant messaging (IM) every day    While Facebook remains the firm favourite across digital platforms, WeChat and WhatsApp are rising up the ranks IM offers significant opportunities for brands...

October 2015
Beyond mentions and sentiment: Powerful new ways to understand your customers

Lynne Thomson & Kirk Ward presented "Beyond mentions and sentiment: Powerful new ways to understand your customers" at the IIR's Foresight & Trends conference in Beverly Hills, Sept 29 - Oct 1, 2015.  What does the future consumer want? At...

September 2015
Kantar TNS appoint Anne Rayner to Global Head of Communications Research

London: 29 September - Global research consultancy Kantar TNS today announced the appointment of Anne Rayner as Global Head of Communications Research.  In her new role based in Sydney, Anne will be responsible for developing and implementing the...

September 2015
Get Real! Kantar TNS unveils missed opportunities for food and beverage brands in reaching Millennials.

New York: September 28th, 2015 - Global research consultancy Kantar TNS revealed today the top ten food and beverage categories that show the most growth potential among U.S. Millennials and Teens (ages 13-35).  The rankings were identified using...

September 2015
消费者参与 :狂热过后,我们一起探索如何驱动品牌发展——中国

2015年9月25日,中国– 近年来,各个品牌都卖力地使尽浑身解数,吸引客户参与到他们在线或者社交媒体的活动中。但是,仅仅因为科技为客户参与品牌在线活动创造出的新舞台和新机遇,并不能表明人们真实想要参与其中的意愿。   在一个名为“消费者参与 :狂热过后,我们一起探索如何驱动品牌发展”的报告中,智威汤逊和Kantar TNS 提出,人们对于消费者参与(这是市场营销中经常被使用的一个热词)的狂热关注,是基于对消费者参与品牌在线活动的兴趣水平的错误假设之上的。很多营销人员将参与度看成是最终目的,...

September 2015
Push beyond the hype around consumer participation - China

China, Sept 25, 2015 – In recent years, brands have been falling over themselves trying to get consumers to participate in online and social media campaigns.   But just because technology creates new avenues and opportunities for consumers to...

September 2015
Kantar TNS survey finds cable providers gaining share of telecommunication services for large businesses; Incumbent providers at greatest risk.

New York: September 17, 2015 – Following years of success serving the small business telecommunication market, traditional cable television providers have made significant gains in providing wired voice and data services to companies in the large...

September 2015
面对海量的实时数据, 品牌何去何从?

面对海量的实时数据, 品牌何去何从? 83%的市场营销专业人士认为他们的品牌在数字化平台上应该更加活跃 然而, 65%的市场营销专业人士都无法整合多个数据源—— 如社交媒体、博客、网站访问数据和搜索数据,这使他们无法确定采取什么行动 在大数据时代,您的品牌也面临同样的问题吗? 品牌现在拥有的可供利用的数据量是空前巨大的。然而,来自Kantar TNS的最新研究显示,很多品牌都未能利用这些信息来帮助自己做出明智的决策。Kantar TNS的“市场监测研究(Marketing Monitor)”...

August 2015
Brands in China overwhelmed by real-time data

83% believe their brands should be more active on digital platforms Yet 65% are unable to integrate multiple data sources – such as social media, blogs, website traffic and search data - leaving them unsure what action to take In the big data era,...

August 2015
Businesses in Asia Pacific overwhelmed by real-time data

79% of businesses believe their brands should be more active on digital platforms, yet 70% are unable to integrate multiple data sources – such as social media, blogs, website traffic and search data - leaving them unsure what action to take  18...

August 2015
We are strongly committed to local research capacity building

This is reflected in our large investment in training our local teams. Our staff, who are mainly local country nationals, engage in global knowledge transfers and exchange programmes and are key participants in regional research and M&E networks...

August 2015
We are strongly committed to ethical and sustainable practices

We are committed to upholding principles of good research and business practice and we have invested commercially in the staff, systems and structures to ensure this happens. Kantar TNS adheres without exception to local laws guiding employment and...

August 2015
We are subject matter experts in the areas that matter to you

Over the years of our work in the region, we have developed expertise in a wide range of subject and policy areas. For development organizations: Public health, water and sanitation and family planning Agriculture, other SMEs and markets...

August 2015
We enjoy collaborating to bring you the best mix of expertise

We are driven by academic thinking and collaborate within our global Kantar TNS, Kantar and WPP networks, and with external foreign and local academic institutions and thought leaders to create the most in- depth and holistic research approaches...

August 2015
Skoda and Mercedes top the charts for most talked-about car launches in 2015

The Skoda Superb, Mercedes GLE and Renault Kadjar created the most ‘digital buzz’ in 2015 out of 60 car launches or relaunches in Europe from January to June, according to new analysis from global research consultancy Kantar TNS. Kantar TNS...

August 2015
Kantar TNS unveils ranking of growth potential in beverages

New York: July 15, 2015 - Global research consultancy Kantar TNS revealed today the top twenty beverage categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, Kantar TNS’s new...

July 2015
SNP continues to dominate in Scottish election polling

London - 16 July - The Scottish National Party has retained its strong opinion poll lead in Scotland over the past month, with healthcare emerging as the top concern for voters ahead of elections to the Scottish Parliament next May, according to a...

July 2015
Kantar announces transfer of Millward Brown licence to Kantar TNS in Israel

London, July 13, 2015 - Kantar is pleased to announce a forthcoming consolidation of its activity in Israel. The move is designed to grow its critical mass in the market and to better serve local and global clients.  The move reflects the continued...

July 2015
Observatório da Mobilidade 2015

Mapeando juntos o futuro da mobilidade Congestionamento, poluição do ar, urbanização acelerada, mudanças nos padrões de trabalho e novos modelos de crescimento: as forças que modelam o futuro da mobilidade já estão em ação hoje. Nos próximos anos...

June 2015
John Lewis win at Cannes and at building affective brand memories

John Lewis win at Cannes and at building affective brand memories Congratulations to John Lewis, winners of a Gold Creative Effectiveness Lion for ‘The bear and the hare’ at Cannes this week.  An award indisputably deserved, with impressive success...

June 2015
Kantar TNS win Atticus Award in advertising

Kantar TNS win Atticus Award in advertising   WPP has announced the winners of the 2015 Atticus Awards, honouring original published thinking in communications services. This year, Kantar TNS has featured strongly amongst the awards. Kantar TNS’s...

June 2015
Kantar TNS deciphers social media for deeper insights into customer experience

Shanghai May 2015 - With over 500 million tweets published every day, one of the biggest challenges for companies is how to extract meaningful insights about their customers from the mass of information available. Global research consultancy Kantar...

June 2015
通过深度解读社交媒体数据,Kantar TNS帮助品牌揭秘顾客体验

2015年6月24日,上海 – 在人们以每天5亿条的速度发出推特的今天,品牌面临的最大挑战是如何在海量的信息中挖掘出有意义的洞察。 全球研究咨询机构Kantar TNS开发了一种新方法来深度挖掘从Twitter, Facebook, Instagram以及其他渠道获取的大量的顾客反馈信息。 这个新方法将传统调研数据和社交媒体数据结合起来分析,给品牌提供更加深入的洞察,其中包括顾客对特定的产品或者服务的感受以及哪些地方可以提高等相关信息。这让品牌能够从调研数据中得到战略方向,...

June 2015
Kantar TNS deciphers social media for deeper insights into customer experience

18 June 2015 - With over 500 million tweets published every day, one of the biggest challenges for companies is how to extract meaningful insights about their customers from the mass of information available. Global research consultancy Kantar TNS...

June 2015
Kantar TNS unveils first ranking of growth potential in snacks

New York: June 15, 2015 - Global research consultancy Kantar TNS revealed today the top twenty snack categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, Kantar TNS’s new proprietary,...

June 2015
Kantar TNS unveils first ranking of growth potential in snacks

New York: June 15, 2015 - Global research consultancy Kantar TNS revealed today the top twenty snack categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, Kantar TNS’s new proprietary,...

June 2015
Kantar TNS unveils first ranking of growth potential in snacks

New York: June 15, 2015 - Global research consultancy Kantar TNS revealed today the top twenty snack categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, Kantar TNS’s new proprietary,...

June 2015
中国平板电脑市场正危机四伏?

全球平板电脑销量大幅下降,中国市场是否也正危机重重?Kantar TNS融合的世界研究直指问题根本:在满足消费者数字化需求方面,平板电脑任重道远。 几年前,平板电脑被誉为科技领域大事件,人们认为这一革命性的设备将给笔记本电脑和台式电脑这些“陈旧”设备以致命的最后一击。确实,平板电脑开辟了一条令人瞩目的新道路。苹果ipad是其中的领军者,在其发布当年,即2010年,销量就达到1500万部, 2013年全球平板电脑市场出货量则超过了2亿部。 然而热闹的平板电脑市场近来开始遇冷。来自IDC(...

June 2015
Are tablets at risk in China?

Only a few years ago, tablets were being hailed as the next big thing in technology, the revolutionary device that would put the final nail in the coffin for more ‘archaic’ solutions like laptops and desktops. And to be sure, tablets blazed an...

June 2015
Kantar TNS appoints new Global Head of Innovation and Product Development based out of Singapore

London: 09 June 2015 - Global research consultancy Kantar TNS has appointed David Lansanah as Global Head of Innovation & Product Development (IPD), replacing Steve Landis who is retiring at the end of 2015 after seven years with Kantar TNS. In...

June 2015
Kantar TNS任命全球创新与产品开发研究负责人,将今年在新加坡就职

伦敦:2015年6月9日——全球研究咨询公司Kantar TNS近日任命David Lansanah为全球创新与产品开发研究负责人,接替将于2015年末退休的Steve Landis,后者已在Kantar TNS工作7年。 在这个新职位上,David将负责领导和发展整个公司的全球创新业务,改进现有的产品组合,带领Kantar TNS一个专门负责创新研究的专家团队,提高Kantar TNS全球在创新方面的声望。 David将于伦敦开始前期的工作,今年稍后将会迁至新加坡。...

June 2015
Kantar TNS appoints new Global Head of Innovation and Product Development based out of Singapore

London: 09 June 2015 - Global research consultancy Kantar TNS has appointed David Lansanah as Global Head of Innovation & Product Development (IPD), replacing Steve Landis who is retiring at the end of 2015 after seven years with Kantar TNS. In...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Fuzzy to Focus: The Bill & Melinda Gates Foundation’s Making data work for teachers initiative

Fuzzy to Focus One challenge of the front end of innovation is translating customer pain into product requirements with enough specificity so design teams know what they are working towards, but without limiting their ability to find truly...

June 2015
Insight to Action: Using Survey Data to Target Your Customers Through Digital Media

Doing research is one thing. Acting on it with precision, is another There are multiple market research firms capable of delivering in-depth reports containing vast amounts of research and data. But how can you use that data to gain visible results...

June 2015
Kantar TNS and Kantar Media announce strategic mobile research partnership with GeoPoll

London: 12 May 2015 Global research consultancy Kantar TNS has today announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world’s largest mobile survey platform. Under the multi-year agreement, Kantar TNS and sister...

May 2015
Kantar TNS New Zealand releases results from an independent radio survey

Kantar TNS New Zealand has released the independent New Zealand radio survey results, prepared for NZME and several other broadcasters. A top line summary of these results have been made available publicly free of charge here. The survey was...

May 2015
Kantar TNS宣布亚太区内新管理层的任命

上海:2015年5月5日-Kantar TNS今天宣布亚太区一系列高层领导的任命   Narelle Burke—Kantar TNS亚太区人力资源总监 Narelle在过去四年里担任尼尔森公司人力资源部门领导角色,她最近的职位是尼尔森新加坡和马来西亚地区的人力资源总监。今年6月起她将担任Kantar TNS亚太区人力资源总监。   Chris Bonsi-Kantar TNS亚太区首席客户与洞察总监 Chris是一位具有前瞻性的领导,他持续不断通过创新和新技术使用以提升Kantar...

May 2015
Kantar TNS announces new leadership roles across Asia Pacific

Shanghai: 5 May 2015 – Kantar TNS today announced a number of senior appointments across its Asia Pacific leadership team. Narelle Burke – Human Resources Director, Kantar TNS Asia Pacific Narelle has held HR leadership roles within Nielsen for the...

May 2015
Kantar TNS announces new leadership roles across Asia Pacific

Singapore; 5 May 2015 – Kantar TNS today announced a number of senior appointments across its Asia Pacific leadership team. Narelle Burke – Human Resources Director, Kantar TNS Asia Pacific Narelle has held HR leadership roles within Nielsen for the...

May 2015
Kantar TNS announces winners of the 2015 Kantar TNS Choice Awards

Kantar TNS Announces Winners of 2015 Kantar TNS Choice AwardsAward Recognizes Outstanding Performance in the Financial Services Marketplace New York: April 14, 2015 - Global research consultancy Kantar TNS, announced today the winners of the 2015 U....

April 2015
Six opportunities businesses should focus on

Kantar Worldpanel predicts that, over the next decade, consumer product companies will be relying on new launches to deliver 75% of their growth.  Nowhere is this more true than in Asia Pacific, where Kantar TNS assesses more than 4,000 new...

April 2015
Kantar TNS任命新的美洲区汽车研究负责人

伦敦: 2015年3月11日 – 全球研究咨询公司Kantar TNS宣布任命Andy Turton为Kantar TNS美洲区汽车研究负责人。 Andy目前是Kantar TNS汽车研究的全球发展总监以及全球客户总监,在汽车市场研究领域有25年的经验。 Andy担任新的职务之后,将负责开发和执行Kantar TNS在美洲的汽车研究发展策略,和重点客户进行沟通,以及在美洲区内的Kantar TNS人才培养。 Rémy Pothet, Kantar TNS汽车研究的全球负责人说,“...

March 2015
Kantar TNS在2015年全球移动通信大会上推出微型网络社区洞察工具

在巴塞罗那的世界移动通信大会上, Kantar TNS推出定制的网络社区产品Thinktank。参会者可以在会议现场提问,和一群精通科技、有影响力且未来导向的英国消费者进行互动,这样才能更好体验Kantar TNS的Thinktank产品。参会者就最新的创新和热点提问,并迅速收到这些消费者反馈的观点,这些回复都实时展示于会场的凯度展台。 这样,大家能够看到这个微型网络社区洞察工具在引导创新和营销战略方面给公司带来的影响。 Kantar...

March 2015
Kantar TNS appoints new Head of Automotive for Americas

London: 11 March 2015 - Global research consultancy Kantar TNS has announced the appointment of Andy Turton as Head of Automotive for the Americas. Andy is currently Global Development Director for Kantar TNS Automotive and Global Account Director,...

March 2015
Kantar TNS to launch mini crowdsourcing tool at Mobile World Congress 2015

London: 26 February 2015 - Kantar TNS will be launching ThinkTank, its new bespoke approach to online communities, at next week’s Mobile World Congress (MWC) in Barcelona. To see the tool in action, delegates will be able to submit questions live at...

February 2015
Going viral is not enough to boost the bottom line, warns Kantar TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research...

February 2015
Going viral is not enough to boost the bottom line, warns Kantar TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research...

February 2015
Going viral is not enough to boost the bottom line, warns Kantar TNS

London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research...

February 2015
Kantar and comScore announce strategic global partnership to accelerate cross-media audience and campaign measurement

Kantar and comScore have today announced a strategic alliance. Covering territories outside the United States, the alliance establishes a framework for the parties to bring the best of breed together from the two companies – their products,...

February 2015
Telephone Poll

TNS conducted a telephone poll between 23rd - 26th January 2015 to better understand UK voter intention. Data tables for all adults are available here Data tables for Women only are available here About TNS TNS UK advises clients on specific growth...

February 2015
Poll commissioned by BBC Radio 4 Woman’s Hour

TNS conducted a telephone poll between 23rd - 26th January 2015 on behalf of the BBC. Data tables for all adults are available here Data tables for Female only are available here Summary of Results  Over two fifths (44%)[1] of all adults think...

February 2015
Kantar TNS appoints Anjali Puri as Global Head of its Qualitative practice

London: 21 January 2015 - Global research consultancy Kantar TNS today announces new leadership for its global Qualitative team with the promotion of Anjali Puri to Global Head of Kantar TNS Qualitative. Rebecca Wynberg, who has served as CEO of...

January 2015
Kantar TNS announces new Managing Director for qualitative practice in Asia Pacific

Singapore: 16 December 2014 - Global research consultancy Kantar TNS has today announced the appointment of Serena Jacob as Managing Director for Kantar TNS Qualitative in Asia Pacific. In her new role, Serena will be responsible for further...

December 2014
Ten trends that will change China's technology sector

Shanghai, 16 December 2014 – Kantar TNS today revealed the ten trends that are set to disrupt the technology landscape in China and beyond over the next five years. Kantar TNS has identified these trends based on ‘World of Convergence’, an...

December 2014
Kantar TNS announces new Managing Director for qualitative practice in Asia Pacific

Singapore: 16 December 2014 - Global research consultancy Kantar TNS has today announced the appointment of Serena Jacob as Managing Director for Kantar TNS Qualitative in Asia Pacific. In her new role, Serena will be responsible for further...

December 2014
Ten trends that will change China's technology sector

Shanghai, 16 December 2014 – Kantar TNS today revealed the ten trends that are set to disrupt the technology landscape in China and beyond over the next five years. Kantar TNS has identified these trends based on ‘World of Convergence’, an...

December 2014
Christmas 2014 advertising test results

2014 – a vintage year for Christmas advertising? John Lewis was the undisputed winner last Christmas in the store wars with The Bear and the Hare emerging as Britain’s favourite Christmas ad (TNS 2013 data) and the campaign credited with driving the...

December 2014
Innovation opportunities in a converged world

Convergence continues to challenge growth for technology companies, but there are still opportunities for those that understand what it is that consumer really want to do. In our converged world, mobile phones are more frequently used to take...

December 2014
Estudo de final de ano

Pesquisa online realizada com 881 pessoas entre 18 e 65 anos, nas principais regiões do Brasil, sobre as intenções de gasto dos consumidores no Natal e sobre suas expectativas e desejos para 2015,.

December 2014
High usage of mobile and the Internet for Thai users

The mobile phone and TV really are the primary channels for media consumption for Internet users in Thailand, who only spend 13 minutes per day listening to radio and just five minutes reading newspapers or magazines. Bangkok: 25 September 2014 –...

September 2014
Malaysian Internet users amongst the most socially engaged in the world

Kuala Lumpur: 23 September 2014 – Latest research findings from Kantar TNS show constant connectivity and digital media have enabled Malaysians to leap-frog to be one of the most socially engaged markets in the world. According to findings from...

September 2014
Malaysian Internet users amongst the most socially engaged in the world

Kuala Lumpur: 23 September 2014 – Latest research findings from Kantar TNS show constant connectivity and digital media have enabled Malaysians to leap-frog to be one of the most socially engaged markets in the world. According to findings from...

September 2014
Is innovation the right approach to challenges?

The seven questions that would be product developers must ask themselves. Business leaders’ approach to innovation can look worryingly like the triumph of hope over experience. Thousands of new products are launched into Asian markets every year,...

September 2014
Kantar TNS becomes the first international research consultancy to establish a presence in Mongolia

Singapore: 19 September 2014– Kantar TNS today announced that it would be establishing a presence in Mongolia, in partnership with Y&R Advertising. Y&R has agreed to acquire a majority stake in creative advertising and research agency of MCS...

September 2014
Kantar TNS opens for business in Mongolia

Singapore: 19 September 2014– Kantar TNS today announced that it would be establishing a presence in Mongolia, in partnership with Y&R Advertising. Y&R has agreed to acquire a majority stake in creative advertising and research agency of MCS...

September 2014
Kantar TNS成为第一家在蒙古成立分支机构的国际研究咨询公司

新加坡: 2014年9月19日– Kantar TNS今天宣布,该公司将与扬罗必凯(Y&R Advertising)广告合作在蒙古建立分支机构。扬罗必凯(Y&R)已经同意收购蒙古最大的企业集团之一MCS控股有限责任公司下属的广告创意和研究公司的多数股权,与Kantar TNS合作成立扬罗必凯蒙古公司。 Kantar TNS亚太区首席执行官Chris Riquier说,“对我们那些热衷于更深入了解他们的消费者的客户而言,蒙古代表着巨大的机会。在整个亚太区的许多市场,...

September 2014
tenthavenue and Kantar TNS partner to launch mFluence, the 360 global path-to-purchase planning tool

LONDON [GLOBAL]: 19 September, 2014: tenthavenue, WPP’s connected audience activation and product company, in partnership with Kantar TNS announced today the launch of mFluence, the global planning insight tool developed by mobile marketing agency...

September 2014
Kantar TNS通过一系列高层任命强化其全球定性研究业务

上海:2014年9月17日 - 全球市场研究咨询机构Kantar TNS今天宣布了其定性业务的三项新的高层任命,新上任的三位高层都会由Kantar TNS定性研究首席执行官Rebecca Wynberg领导。 Jo Storry最近加入Kantar TNS,担任Kantar TNS中国定性研究负责人,并从伦敦搬到上海,领导一个由一众才华横溢的研究人员组成的强大团队,并为关键客户的项目执行服务。早在14年前就成立了自己的国际定性咨询公司的Jo为Kantar TNS中国带来了丰富的专业知识。...

September 2014
Kantar TNS opens for business in Mongolia

Singapore: 19 September 2014– Kantar TNS today announced that it would be establishing a presence in Mongolia, in partnership with Y&R Advertising. Y&R has agreed to acquire a majority stake in creative advertising and research agency of MCS...

September 2014
Kantar TNS strengthens its global Qualitative practice with a series of senior appointments

London: 11 September 2014 - Global research consultancy Kantar TNS, today announced three new senior appointments to its Qualitative practice under the leadership of Rebecca Wynberg, CEO Kantar TNS Qualitative. Sarah Morris has been appointed Head...

September 2014
苹果第一台“平板手机”:

在充满挑战的市场中追赶先行者 大屏手机,或“平板手机(phablets)”,已占各最大手机市场中智能手机销量的30% 网络视频消费的激增推动了平板手机销量的增长 2014年9月10日 – 苹果推出iPhone6以应对平板手机全球增长势头,但iPhone6所面临的上市环境极具挑战性。该品牌在历史上曾享有先发优势,如今在这个成熟的、竞争越来越激烈的平板手机市场中,却在扮演者追赶者的角色。 数字化时代生活研究(Connected Life)是一项由市场研究机构Kantar TNS对全球范围内超过55...

September 2014
Apple’s first phablet to play catch-up in a challenging market

Large screen phones, or ‘phablets’, already comprise 30% smartphones in top markets Growth driven by the surge in online video consumption 8 September 2014 – Apple’s iPhone 6 faces challenging launch conditions as it responds to the global growth of...

September 2014
Apple’s first phablet to play catch-up in a challenging market

Large screen phones, or ‘phablets’, already comprise 30% smartphones in top markets Growth driven by the surge in online video consumption 8 September 2014 – Apple’s iPhone 6 faces challenging launch conditions as it responds to the global growth of...

September 2014
Celebrating 50 years in Asia Pacific

Frank Small Associates – the business that lead a lot of our expansion across Asia Pacific – was founded in Australia in 1964. In the 50 years since then, we have expanded into 17 countries across Asia Pacific. We were the first international...

September 2014
Kantar TNS and Medallia partner to help companies revolutionise their customer experience

London, 14 August 2014 - Kantar TNS, the global research consultancy, has entered into partnership with Medallia, the leading software firm in customer experience management (CEM), to help companies become truly customer-centric through a new...

August 2014
Kantar TNS announces a new managing director for Kantar TNS in Thailand

Singapore; 15 August 2014 – Kantar TNS today announced a senior appointment to its leadership team in South East Asia. Dr Arpapat (Nokki) Boonrod will join Kantar TNS Thailand as Managing Director, reporting to Chris Riquier, Kantar TNS CEO Asia...

August 2014
Estudo Copa do Mundo 2014

Realizado em parceria com a LightSpeed, sobre a percepção dos brasileiros em relação a realização da Copa do mundo no Brasil, e também sobre o legado que este evento tão importante deixaria para os brasileiros. Download here

August 2014
Current Account Switching Index: Most current account switchers turn their backs on previous bank

London - 1 August - New research from TNS UK reveals that when opening a current account with a new provider the majority of switchers now close their old one. The TNS Current Account Switching Index has found that 71% of switchers are closing their...

August 2014
Intelligence Applied Newsletter July 2014

      Intelligence Applied is the home of the latest thinking from Kantar TNS. In this issue we look at two core themes from our new global study "Connected Life"; the media landscape - shaped not just by availability of devices but also by...

July 2014
Kantar TNS Survey finds streaming video on the rise, fuelling new viewing habits

New York, NY - July 23, 2014 - With an array of online options for viewing media — not to mention the increasing amount of original content created for online audiences — video streaming services have become a disruptive influence on the traditional...

July 2014
TV strikes back: rise of digital devices drives new viewing habits

Three quarters of internet users globally still watch TV daily Almost half of TV viewers are ‘screen-stacking’ in the evening A quarter now watch online video daily on a digital device 10 July 2014 - Adults around the world remain hooked on TV but...

July 2014
TV strikes back: rise of digital devices drives new viewing habits

Three quarters of internet users globally still watch TV daily Almost half of TV viewers are ‘screen-stacking’ in the evening A quarter now watch online video daily on a digital device 10 July 2014 - Adults around the world remain hooked on TV but...

July 2014
The rise of digital devices drives 'screen-stacking' in Asia

10th July 2014 - Adults around the world remain hooked on TV but the consumption habits of content-hungry viewers are changing rapidly. While our love affair with television endures, TV sets alone are no longer enough to satisfy our appetite for...

July 2014
即使对企业产品和服务满意,顾客仍会转投竞争品牌

上海:2014年6月4日 - 根据全球研究咨询公司Kantar TNS的一项新研究,当产品需要更新或服务合同到期后,超过一半的顾客有可能转投到竞争品牌。将近三分之二(60%)的顾客在购买新的电子产品时有可能会转投另一个品牌; 57%的顾客在更换汽车时会购买与原车不同的品牌; 在选择白色家电时, 以购买洗衣机为例,64%的顾客会选择与原家电不一样的制造商。 根据Kantar TNS对全球40,000名顾客的分析,企业不再能够仅凭提供可靠的、稳定一致的服务来确保其顾客的忠诚度和在本品牌上的花费额。...

July 2014
New express tool helps improve speed to market for successful innovation

London, 02 July 2014 - Global research consultancy, Kantar TNS, has today launched an ‘express’ concept screening tool that allows businesses to determine in as little as 24 hours whether a new product idea will drive top-line business growth....

July 2014
Automotive insights: The luxe edition

In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to...

June 2014
Vodafone and Kantar TNS Infratest win the German market research society (BVM) innovation award 2014

On Monday 19 May, Vodafone Germany and Kantar TNS Infratest were announced as winners of the German Society of Market and Social Researchers (BVM) 2014 innovation award. The award was given for the joint development of the ‘Continental Drift...

June 2014
Customers defect to competition even when companies perform well

London: 4 June 2014 - More than half of customers are likely to defect to a competitor brand when a product needs updating or their contract expires, according to a new study from global research consultancy Kantar TNS. Almost two thirds (60%) of...

June 2014
Current Account Switching Index: Nationwide has strongest appeal for customers leaving Co-op

London - 6 June - Nearly one fifth of those moving their current accounts from the troubled Co-operative Bank are switching to the Nationwide building society, according to new figures from TNS. The latest Current Account Switching Index (CASI) from...

June 2014
为什么最好的不一定总是对的

关于Kantar TNS 凭借其长久以来建立的专长和市场领先的解决方案,Kantar TNS在新市场进入、创新、品牌转换及顾客和员工关系等领域为客户提供具体清晰的增长战略建议。Kantar TNS在全球超过80个国家和地区设立了分支机构,与全世界消费者进行的对话数量在业界首屈一指,对全世界每一个文化、经济、政治区域的消费者的个体行为和态度有着深入透彻的理解。 Kantar TNS是凯度(Kantar)的一员,凯度(Kantar)是全球最大传播公司WPP集团旗下市场调研咨询分支,...

May 2014
UKIP European poll lead narrows

Voting intentions poll shows LAB 28% (+1), UKIP 31% (-5), CON 21% (+3), LIB DEM 7% (-3), OTHER 13% (+4) The last TNS poll before the European elections shows that UKIP are currently leading Labour by three points ahead of Thursday’s vote. However,...

May 2014
Kantar TNS Korea achieves international recognition

Singapore; 15 May 2014 – A team from Kantar TNS Korea were this week awarded the prestigious Best Paper Award for ESOMAR Asia Pacific 2014. The paper – developed in association with Samsung Electronics and Cheil Worldwide - ‘Unveiling the Online...

May 2014
Public Opinion Monitor: Women pessimistic about the UK economy

London, 16 May - Women are less optimistic about the UK economy and their own financial prospects than their male counterparts, according to a new poll by TNS. TNS research shows that the public mood has lifted in general over the last 15 months. In...

May 2014
Latest polling by TNS UK on economic sentiment

Download the data tables here.   About TNS TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a...

May 2014
Kantar TNS Appoints New Regional Political & Social Director for the Mekong

Singapore: 14 May 2014 — Kantar TNS today announced the promotion of Chaitanya Reddy to the newly created role of Political & Social Director, Mekong Region. Chaitanya has been leading Kantar TNS’s efforts in Political & Social research in...

May 2014
Scottish Opinion Monitor: Referendum gap narrows among those ‘certain to vote’

Edinburgh, 12 May - The No campaign for the Scottish independence referendum has lost ground among those who say they are certain to vote, according to a new poll by TNS. The survey also found that more people feel informed enough to decide how to...

May 2014
TNS UK appoints new Digital Development Director

TNS UK is pleased to announce that Simon Oastler has joined as new Digital Development Director. Simon joins us from IG where he was Head of Digital Insight, having previously also worked at Whitbread. Phil Sutcliffe, UK Board Director, commented, "...

May 2014
Current Account Switching Index: Santander winning battle for account switchers

London - 9 May - Santander is emerging as the main winner for the battle to attract current account switchers, with NatWest and HSBC losing ground, according to the TNS Current Account Switching Index (CASI). The index was launched at the same time...

May 2014
Unlocked: the secret of irresistibility

London: 7 May 2014 – Ground-breaking new research has revealed the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi – and why other brands never quite make the cut. Experts at Kantar TNS have...

May 2014
Kantar TNS新研究揭示为什么我们喜欢“IQ”值最高的品牌

上海: 2014年5月7日 – 突破性的新研究揭示品牌引力的真正源泉,并告诉我们究竟为什么全世界都喜欢欧莱雅、红牛和奥迪 —— 以及为何大多数其他品牌几乎从未赢得如此高的欢迎度。 Kantar TNS的专家们分析了超过一千个家喻户晓的品牌,以识别出全球具有强大引力的品牌中的佼佼者所共有的特征。曾经难以度量的特质现在由Kantar TNS进行了量化,这样,企业就能通过应用相关工具来使他们的品牌拥有前所未有的引力。 为了诊断品牌引力,Kantar TNS开发了引力商数(...

May 2014
Unlocked: the secret of irresistibility

London: 7 May 2014 – Ground-breaking new research has revealed the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi – and why other brands never quite make the cut. Experts at Kantar TNS have...

May 2014
Unlocked: the secret of irresistibility

London: 7 May 2014 – Ground-breaking new research has revealed the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi – and why other brands never quite make the cut. Experts at Kantar TNS have...

May 2014
Public Opinion Monitor: Public have low confidence in UK government’s ability to renegotiate EU membership

LONDON – 1st May 2014 – New research from TNS shows that a majority (52%) think the government should renegotiate the terms of United Kingdom’s membership of the EU, with only 7% disagreeing. Indeed, renegotiation appears to be important to both...

May 2014
UKIP establish a clear lead for the European elections

Voting intentions poll shows LAB 27% (-3), UKIP 36% (+7), CON 18% (-3), LIB DEM 10% (+1), OTHER 9% (-2) London, 30 April 2014 - The latest TNS European election poll reveals that over the last three weeks support for UKIP has increased meaning they...

April 2014
Current Account Switching Index: Switching activity remains steady as drift from Big Four banks continues

LONDON - 18th April - Bank customers are no more likely to switch now than they were before the government-backed Current Account Switch Service was launched in September, new data from TNS UK has shown. But the drift of customers away from the Big...

April 2014
Scottish Opinion Monitor: No lead in referendum campaign narrows to 12%

Latest poll results issued by TNS UK and its Scottish Opinion Monitor  Edinburgh, 16 April 2014 - Scottish opinion on independence shows little change in the latest in the series of monthly polls by TNS. But the gap between the Yes and No votes...

April 2014
Enprecis named one of the most promising automotive technology solution providers of 2014

Seattle, April 14 2014 – Kantar TNS partner, Enprecis, has been named by CIO Review as one of the Top 20 Most Promising Automotive Technology Solution Providers of 2014. The Seattle-based business has been recognised for its Continuous Quality...

April 2014
New senior hire for TNS BMRB

London, 11 April 2014 - TNS BMRB has announced a new senior hire in their qualitative practice in London. Robin Clarke, appointed as Director, joins TNS BMRB to support a team of social researchers in its London office. Robin joins TNS BMRB from OPM...

April 2014
Public Opinion Monitor: Improvements seen in the UK economy have yet to impact most people

London, 10 April 2014 - The latest TNS Public Opinion Monitor shows that public confidence in the economy has improved over the last year. However, these ‘green shoots’ are yet to have a positive impact on the general public in terms of their income...

April 2014
Labour and UKIP fighting it out in a two horse race in the European elections

Voting intentions poll shows LAB 30%, UKIP 29%, CON 21%, LIB DEM 9%, OTHER 11%  London, 9 April 2014 - The latest TNS voting intention poll shows that the forthcoming European elections are turning into a two horse race. Labour are currently on top...

April 2014
Alex Wright returns to TNS UK

TNS is delighted to announce the return of Alex Wright as a Director in the UK business. Alex started his research career as a graduate trainee at TNS in 2003 and after 4 years left to head the research team at Winmark. He has now rejoined TNS UK as...

March 2014
The secret to successful Chinese New Year advertisements

To gain a meaningful return from their Chinese New Year advertising, brands need to do more than raise a smile In an exclusive analysis of campaigns from some of Asia’s biggest brands, Kantar TNS reveals the most successful Chinese New Year...

March 2014
The secret to successful Chinese New Year advertisements

To gain a meaningful return from their Chinese New Year advertising, brands need to do more than raise a smile In an exclusive analysis of campaigns from some of Asia’s biggest brands, Kantar TNS reveals the most successful Chinese New Year...

March 2014
Yong Joo Park加入Kantar TNS并担任亚太区新增的领导职位

新加坡:2014年3月26日 — Kantar TNS今天宣布任命Yong Joo Park为其亚太区首席研究官。这是一新增的职位,增设此职位是为了确保Kantar TNS向该区域的客户提供最好的专长。 Yong曾在多个全球公司内担任市场营销和洞察方面的高层职位,最近是在韩国三星电子担任相关职位。他2005年加入三星、并担任领导多项职能的副总裁,包括全球产品规划和市场营销、创新、以及全球消费者和市场洞察。在他职业生涯的早些时候,他曾在通用磨坊、摩托罗拉、家乐氏和尼尔森担任过全球洞察方面的职位,...

March 2014
Scottish Opinion Monitor: Scottish independence opinion steady

Latest poll results issued by TNS UK and its Scottish Opinion Monitor EDINBURGH – 25th March 2014 – Scottish opinion on independence has barely changed since early February, according to a new survey. A new poll by TNS among a representative sample...

March 2014
Kantar TNS Asia Pacific introduces new chief research officer

Singapore: 25 March 2014 — Kantar TNS today announced the appointment of Yong Joo Park to the role of chief research officer for the Asia Pacific region. This is a newly created role that will ensure Kantar TNS is delivering the very best expertise...

March 2014
Matteo Renzi is the most tweeted about of all EU leaders

Brussels, 20 March 2014 – Only 1 month after his appointment, Matteo Renzi, Italy’s new Prime Minister, is already Europe’s most tweeted-on politician, surpassing all the other EU leaders on social media. Data released by Kantar TNS opinion this...

March 2014
TNS poll for The Herald newspaper

TNS was commissioned by The Herald newspaper to conduct research among adults in Scotland into levels of engagement and involvement in the debate around the Scottish independence referendum on 18th September 2014. The results from this poll were...

March 2014
Current Account Switching Index: Current Account Switch guarantee is working but not switching people on

LONDON – 17th March 2014 – The latest TNS Current Account Switching Index shows that despite growing awareness of the Switch guarantee, the rate of switching is not accelerating. Awareness of the Switch guarantee is highest amongst the over 45’s (63...

March 2014
TNS UK announce Sunando Das as new Head of Marketing Science

TNS UK is pleased to announce that Sunando Das has been appointed as the new head of Marketing Science. Sunando will take up his new role on 3rd March and replaces Ian Brace who retires at the end of April. Sunando joins TNS UK from Ipsos, where he...

February 2014
Brand halo effect distorting reality of brands’ green credentials

New TNS research shows a mismatch between how ‘green’ some brands are seen by consumers, and how eco-friendly their practices actually are. The study ranks consumer brands from 15 categories against each other across seven European markets. It...

February 2014
Scottish Opinion Monitor: Scottish opinion on independence steady as referendum year gets under way

Latest poll results issued by TNS UK and its new Scottish Opinion Monitor EDINBURGH – 20th February 2014 – Scottish opinion on independence remained unchanged as 2014, the year of the referendum, got under way, according to the latest poll by TNS....

February 2014
US car makers struggle to convince a nation of social sceptics

New study shows ‘back-to-basics’ marketing holds most power in US auto market, as only 7% of buyers are influenced by social media. New York, February 18, 2014. Car buyers in the U.S. are more likely to be persuaded by traditional marketing, rather...

February 2014
美国民众对社会化媒体持怀疑态度,汽车厂商任重道远

最新研究表明在美国仅7%的汽车消费者受社会化媒体影响,“回归本源“的营销方式掌权市场 2014年2月18日, 纽约 美国购车者更易为传统的营销方式说服,而博客、论坛和社会化媒体等渠道则被认为没有传统营销渠道可靠、且易受品牌操控渗透。 这与中国市场的数据形成鲜明对比 -- 作为世界最大的汽车市场,中国近三分之一(31%)的购车者认为由消费者主导的内容 - 如汽车博客或社会化媒体评论等是他们最为信赖的信息来源,而在美国这一数字仅为7%。 全球知名研究咨询公司Kantar TNS的汽车购买路径研究(...

February 2014
US car makers struggle to convince a nation of social sceptics

New study shows ‘back-to-basics’ marketing holds most power in US auto market, as only 7% of buyers are influenced by social media. New York, February 18, 2014. Car buyers in the U.S. are more likely to be persuaded by traditional marketing, rather...

February 2014
Current Account Switching Index: Traditional Banks to lose 2 share points a year if switching trends continue

LONDON – 16th February 2014 – The latest TNS Current Account Switching Index reveals that Challenger* Banks have the upper hand with the Switching population, with almost 60% choosing one of this group. If this pattern continues, the risk to...

February 2014
Kantar TNS藉由一项重要任命强化其在全球定性研究领域的业务

上海: 2014年2月11日 - 全球市场研究咨询机构Kantar TNS今天宣布任命Anjali Puri为其全球定性业务卓越研究中心(Centre of Excellence)负责人。Anjali将常驻班加罗尔并将向Kantar TNS定性研究首席执行官Rebecca Wynberg汇报。 自2010年加入Kantar TNS 以来,Anjali已担任过数个区域职位,最近的职位是Kantar TNS定性研究亚太区董事总经理。 对于此项任命,Rebecca评论道:“...

February 2014
Poll on issues related to Scottish Independence

As the leading supplier of opinion polls within Scotland for over 30 years, TNS will be publishing regular polling in the run-up to the Scottish Independence referendum on 18th September 2014, using the exact wording which will feature on the ballot...

February 2014
ScotlandSeptember18.com Poll Phase 2

TNS was commissioned by ScotlandSeptember18.com to conduct research among adults in Scotland into the issues facing voters in the run up to the referendum on 18th September 2014. The first results from this poll were published on 2nd February, with...

February 2014
Kantar TNS strengthens its global Qualitative practice with key appointment

London: 10 February 2014 - Global research consultancy Kantar TNS, today announced the appointment of Anjali Puri as Head of Centre of Excellence for Kantar TNS’s global Qualitative practice. Based in Bangalore, Anjali will report to Rebecca Wynberg...

February 2014
Kantar TNS boosts operations capabilities with key appointment in India

London / New Delhi: 6 February 2014 - Global research consultancy Kantar TNS, has today announced the appointment of Hemant Dham as Executive Director, Operations, India. Hemant, who held the post of Vice President, Operations for Kantar TNS India...

February 2014
Public Opinion Monitor: Britons give safeguarding security a higher priority than protecting privacy

LONDON – 3rd February 2014 – A new poll by TNS shows that most people prioritise safeguarding security over the protection of peoples’ right to privacy. A large majority (71%) think the government should “prioritise reducing the threat posed by...

February 2014
Scottish Independence Open Democracy Poll

TNS was commissioned by Scottish Independence Open Democracy to conduct research among adults in Scotland into the issues facing voters in the run up to the referendum on 18th September 2014. The first results from this poll were published on 2nd...

February 2014
Product of the Year 2014 Awards Night

London, 30 January - Last week the 2014 Product of the Year awards took place at 8 Northumberland. As the official research partner of Product of the Year, TNS UK celebrated along with a packed house, with wins for P&G, Mars, Nestle, Unilever,...

January 2014
Survey reveals split of British opinion on immigration

LONDON – 15th January 2014 – British public opinion is polarised on the issue of immigration, according to the latest research from TNS UK. In the survey, 1190 GB adults were asked to rank 10 “possible measures to improve public life in the UK” in...

January 2014
Current Account Switching Index: Traditional banks show signs of consolidation under new switching regime

LONDON – 5th January 2014 – The traditional High Street banks may be beginning to consolidate their customer base under the new current account switching regime, according to a new survey from TNS. The latest TNS Current Account Switching Index also...

January 2014
Scottish Opinion Monitor: Independence white paper has little impact, but No lead has narrowed

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 18th December 2013 – The Scottish government’s white paper on independence has had little impact on voting intentions in the September 2014 referendum, according...

December 2013
Kantar TNS strengthens marketing in Asia Pacific with the appointment of Regional Director, Marketing & Communications

Singapore, 17 December 2013 – Global research consultancy Kantar TNS today announced the appointment of Zoë Lawrence to the new post of Regional Director, Marketing & Communications for Asia Pacific. In this role, Zoe will be responsible for...

December 2013
Kantar TNS announces new managing director for India & Sri Lanka

London: 16 December, 2013 - Global research consultancy Kantar TNS, has today announced the appointment of Chhavi Bhargava as Managing Director, India & Sri Lanka. Chhavi, who joined Kantar TNS in 2008 and has been Managing Director for North...

December 2013
TNS UK wins Best Agency at the MRS Awards 2013

LONDON - 10th December - Leading custom research agency TNS UK has been awarded 'Best Agency (turnover above £20million)' at the MRS Awards 2013. In taking the award, which recognises excellence among the largest players in the sector, TNS UK beat...

December 2013
Scottish Opinion Monitor: Opinion on independence unchanged in November

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 5th December 2013 – Scottish opinion on independence remained steady in November, ahead of the Scottish Government’s White Paper on the issue, a new survey has...

December 2013
Bloated Chinese auto market gives rise to the super savvy shopper

London, 27 November 2013 – When it comes to buying a new car, China is creating a new breed of savvy shopper eager to find the best deal. As customers wise up to the saturated market – there are now 379 car brands in China, up from just 64 ten years...

November 2013
Bloated Chinese auto market gives rise to the super savvy shopper

London, 27 November 2013 – When it comes to buying a new car, China is creating a new breed of savvy shopper eager to find the best deal. As customers wise up to the saturated market – there are now 379 car brands in China, up from just 64 ten years...

November 2013
Bloated Chinese auto market gives rise to the super savvy shopper

London, 27 November 2013 – When it comes to buying a new car, China is creating a new breed of savvy shopper eager to find the best deal. As customers wise up to the saturated market – there are now 379 car brands in China, up from just 64 ten years...

November 2013
中国汽车市场品牌泛滥理性消费者成倍增长

上海2013年11月27日 当各大汽车品牌在中国汽车市场争夺份额之际,一项最新研究显示,消费者购车日趋精明。超过四分之三(77%)的中国购车者选择特别促销之际购买汽车,相比之下,这个数字在2012年只有39%。 以上调查结果基于全球研究咨询公司Kantar TNS的汽车购买路径研究(TAPPS),此次研究历时四个月(2012年11月至2013年2月),访问调查了1000名中国汽车消费者。 当本土品牌汽车销量下降,希望从国际品牌处赢回客户的同时要明白,...

November 2013
Current Account Switching Index: New switching regime sees modest pick-up in current account moves

There has been no dramatic change in overall levels of switching of bank current accounts under the new Switch regime, but just over a third of those who have switched in the past year (35%) moved in the last three months, against 27% in the three...

November 2013
僵尸型产品和蚕食型产品正在扼杀消费品的品牌

英国企业损失了数以十亿计的利润 60%的新产品要么无法为企业带来增长、要么只是侵蚀来自本企业现有产品的利润 2013年11月25日 – 全球市场研究咨询机构Kantar NS¹在英国做的一项具有里程碑意义的研究表明,一直以来,企业都在损害自己的业务,因为他们所推出的“僵尸型”和“蚕食型”产品侵蚀了他们的利润。 “僵尸型”产品无法为企业带来长期增长,成为压在企业身上的“固定负载”;而“蚕食型”产品其实就是把使用企业产品组合中其他产品的顾客转移为该产品的顾客,...

November 2013
Automotive: Are the wheels coming off for Generation Y?

Falling incomes and soaring motoring costs put the brakes on car ownership for younger consumers London - 25th November 2013 -  Today’s younger consumers are demanding a new model of car ownership, according to new research by TNS, the market leader...

November 2013
Zombie and cannibal products killing consumer brands

Billions in lost profitability for UK companies 60% of new launches are failing to provide growth or eating into companies’ profits from existing products 21 November 2013 – Companies have been damaging their business by launching ‘zombie’ and ‘...

November 2013
Zombie and cannibal products killing consumer brands

Billions in lost profitability for UK companies 60% of new launches are failing to provide growth or eating into companies’ profits from existing products 21 November 2013 – Companies have been damaging their business by launching ‘zombie’ and ‘...

November 2013
Kantar TNS宣布两项新人事任命, 意在提升与客户合作的能力

上海: 2013年11月18日 - 全球市场研究咨询机构Kantar TNS今天宣布了两项新的人事任命,此两项任命的目的是要进一步加强其与亚太区客户的合作、以为他们的业务增长提供支持。现任Kantar TNS澳大利亚执行总监的Jacqui von Hirschberg将调任一个泛亚太区的新角色,担任亚太区区域客户总监;Mandy Tam将加入Kantar TNS, 担任亚太区业务发展区域总监。 Jacqui2002加入Kantar TNS,曾担任好几个高层职位,...

November 2013
Kantar TNS boosts client partnership capabilities with two new appointments

London: 14 November, 2013 - Global research consultancy Kantar TNS, has today announced two new appointments to enhance its focus on partnering with clients in Asia Pacific to support them in growing their businesses. Jacqui von Hirschberg,...

November 2013
Scottish Opinion Monitor: Voters seek more information on economy as Yes vote remains at 25%

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 7th November 2013 – Half of all voters in Scotland want more information on the economy and employment in order to help them decide how to vote in next September...

November 2013
Kantar TNS appoints Vishy Rajagopal S. as Regional Director, Operations, Asia Pacific

London: 4 November, 2013 - Global research consultancy Kantar TNS, has today announced the appointment of Vishy Rajagopal S. as Regional Director, Operations for Asia Pacific. Vishy, who held the post of Vice President, Operations for Kantar TNS...

November 2013
Current Account Switching Index: More than half <br> of bank customers are aware of new switching rules

More than half of adults in Great Britain are now aware of the new rules compelling banks to enable customers to switch their accounts in seven days, according to research by TNS. 2nd November 2013 Although the new SWITCH initiative has not yet...

November 2013
Kantar TNS携手ZappiStore推出应用软件帮助企业识别增长机会和建立品牌资产

上海: 2013年10月17日 - 全球市场研究咨询机构Kantar TNS今天推出了其旗舰品牌资产研究工具ConversionModel Express(ConversionModel特快版)。ConversionModel Express使企业能够在数小时内准确计算出何处存在可以通过改变市场营销战略来夺取的市场份额。 ConversionModel Express是Kantar TNS携手线上市场研究平台ZappiStore推出的,它使品牌所有者们能够对消费者行为进行快速的调研、...

October 2013
Scottish Opinion Monitor: Year-to-go publicity <br> fails to shift Scottish opinion on independence

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 9th October 2013 – Year-to-go publicity fails to shift Scottish opinion on independence. Meanwhile, half of those south of the border say they want Scotland to...

October 2013
Current Account Switching Index: Traditional banks <br> lose out as switchers flock towards better rewards

Santander reaps benefits taking 20% of all switchers finds TNS ReportClick to download infographic; scroll down for press release. 3rd October 2013  Leading research organisation TNS has launched its Current Account Switching Index - this monthly...

October 2013
Kantar TNS extends its investment in Enprecis to power automotive insights

London: 26 September, 2013 — Kantar TNS, part of Kantar, the data investment management division of WPP (NASDAQ:WPP) today announced a further investment in Enprecis Inc. This extends Kantar TNS’s stake in the company following 2012’s initial...

September 2013
The price is wrong: majority say 'Yes' vote will do no good to the economy

Tom Costley analyses exclusive results which reveal 45% of Scots fear the country’s prospects would be worse under independence The TNS BMRB poll on the Scottish economy throws up a number of interesting highlights on what is likely to be the most...

September 2013
Current Account Switching Index: Banks offering rewards gain twice as many customers

TNS RESEARCH FINDS BANKS OFFERING ‘REWARDS’ ARE GAINING TWICE AS MANY CUSTOMERS AS THEY ARE LOSING 13th September 2013And 1 in 4 consumers already aware of the Payments Council Switching Initiative - click to download infographic; scroll down for...

September 2013
Kantar TNS成功赢得“欧洲晴雨表”价值八千五百万美元合同

上海: 2013年9月5日 — Kantar TNS今天宣布其已成功战胜益普索、盖洛普和捷孚凯等竞争对手、与欧盟委员会和欧洲议会续签了一项价值八千五百万美元的框架合同。 该合同是有史以来签订的最大型、金额最高的研究合同之一,其内容是为欧盟执行其“欧洲晴雨表”系列标准调查项目,价值八千五百万美元,为期四年。今年早些时候Kantar TNS已获得“欧洲晴雨表系列定性调查项目”合同,价值两千五百万美元,同样为期四年。 该项“欧洲晴雨表”调查将由Kantar TNS民调(Kantar TNS...

September 2013
TNS secures $85 million Eurobarometer contract

LONDON — 5th September 2013 — TNS has announced today that it has successfully retained an $85 million framework contract with the European Commission and European Parliament, seeing off competition from IPSOS, Gallup and GfK. The contract to...

September 2013
Kantar TNS secures $85 million Eurobarometer contract

London: 5 September, 2013 — Kantar TNS has announced today that it has successfully retained an $85 million framework contract with the European Commission and European Parliament, seeing off competition from IPSOS, Gallup and GfK. The contract to...

September 2013
Scottish Opinion Monitor: <br> Scottish support for independence falls to 25% <br> 3 September 2013

Latest poll results issued by TNS BMRB and its new Scottish Opinion Monitor EDINBURGH – 3rd September 2013 – Scottish support for independence has fallen to its lowest level this year; a new opinion poll has shown. The TNS BMRB survey of 1,017...

September 2013
Launch of TNS’ Scottish Opinion Monitor

On September 18th 2014, the Scottish people will express their opinions though the ballot box on whether they wish Scotland to remain within the Union which has existed for over 300 years or whether the future lies with Scotland being an independent...

August 2013
Kantar TNS Intelligence Applied Newsletter - August

What we now know about the brain and how it stores and retrieves information fundamentally challenges the accepted conventions of the market research industry. From questionnaire design to the creation of more meaningful measures, we can use these...

August 2013
Kantar TNS appoints Michael B. Griffiths as Global Expert in Ethnography and Culture

11 July, 2013 – Leading research consultancy Kantar TNS, today announced the appointment of Dr. Michael B. Griffiths as Qualitative Research Director and Global Expert in Ethnography and Culture. Based in Shanghai, Michael will initially report to...

July 2013
Kantar TNS任命Michael B. Griffiths为其全球人类学(Ethnography)和文化研究专家

2013年7月11日 – 世界领先的市场研究咨询机构Kantar TNS今天宣布任命Michael B. Griffiths博士为其定性研究总监及全球人类学(Ethnography)和文化研究专家。Michael将常驻上海,并暂时向Kantar TNS定性研究亚太区董事总经理Anjali Puri汇报。 Michael加入Kantar TNS之前的三年间任职奥美消费者洞察和趋势研究部门资深人类学(Ethnography)总监。 谈到此次聘用,Anjali Puri说道:“...

July 2013
Kantar TNS任命Nitin Nishandar为其亚太区品牌与沟通业务领域负责人

2013年7月1日,新加坡 – Kantar TNS已任命Nitin Nishandar为其亚太区品牌与沟通业务领域的区域MD,向Kantar TNS亚太区首席执行官Chris Riquier汇报。Nitin现常驻新加坡,他拥有18年的研究行业从业经验,其中包括12年在亚洲的研究行业从业经验,这对他将履行的新职会大有裨益。 Chris说道:“Nitin是一位强有力的、以客户为中心的领导者,他拥有帮助我们的客户发展制胜的品牌和沟通战略的丰富经验。我们非常高兴以此次晋升作为对他所作贡献的肯定,...

July 2013
Kantar TNS appoints Nitin Nishandar as Head of Brand & Communication, Asia Pacific

1st July, 2013; SINGAPORE – Kantar TNS has appointed Nitin Nishandar as Regional Managing Director for the Brand & Communication practice in Asia Pacific, reporting to Chris Riquier, CEO, Asia Pacific. Based in Singapore, Nitin brings 18 years...

July 2013
TNS BMRB awarded £17m ‘Understanding Society’ contract

25 June 2013 – Leading specialist social research agency TNS BMRB has been awarded the contract for Understanding Society, the prestigious UK Household Longitudinal Study. The study, funded by the Economic and Social Research Council, is led by the...

June 2013
Kantar TNS同意收购新华信-中国市场的汽车研究专业公司

2013年5月13日:上海-Kantar TNS(北京特恩斯市场研究咨询有限公司),WPP(WPP: NASDAQ)旗下的全球领先的消费者洞察咨询公司,同意收购新华信国际信息咨询(北京)有限公司(Sinotrust Market Research,以下简称新华信)—中国市场领先的市场研究和咨询公司。这一收购有待监管部门批准。 新华信是中国的汽车研究领域的行业领先者。新华信的研究领域包括消费者研究、产品研究、品牌研究、渠道研究以及消费者信息研究。新华信服务一批在行业领先的顶尖公司,...

May 2013
Kantar TNS agrees to acquire automotive specialist, Sinotrust Market Research in China

13 May, 2013; London - Kantar TNS, the world's leading consumer insights consultancy and a WPP company (WPP: NASDAQ), has agreed to acquire Sinotrust Market Research, a leading market research and consulting company in China, subject to regulatory...

May 2013
Kantar TNS agrees to acquire automotive specialist, Sinotrust Market Research in China

13 May, 2013; London - Kantar TNS, the world's leading consumer insights consultancy and a WPP company (WPP: NASDAQ), has agreed to acquire Sinotrust Market Research, a leading market research and consulting company in China, subject to regulatory...

May 2013
Kantar TNS appoints Doug Maclay as Head of Kantar TNS’s Qualitative practice, Middle East

07 May, 2013 – Leading research consultancy Kantar TNS, today announced the appointment of Doug Maclay as Head of Kantar TNS’s Qualitative practice in the Middle East, reporting to Steve Hamilton-Clark, CEO Middle East & North Africa. Doug is a...

May 2013
Mobile is both curse and cure for retailers at risk from showroomers

24 April 2013 – Latest research findings released today by Kantar TNS reveal that mobile can play a valuable role in reducing the risk that ‘showrooming’ poses to retailers. ‘Showrooming’, where people visit stores only to test products but buy them...

April 2013
EU awards Kantar TNS its Qualitative Eurobarometer Studies contract

18 March 2013, London - Kantar TNS has retained the prestigious Eurobarometer Qualitative studies contract from the European Commission and the European Parliament for another four years. This framework contract represents what is believed to be the...

March 2013
Kantar TNS opens for business in Myanmar

13 March, 2013 - Kantar TNS today received a licence to operate in Myanmar (Burma). Kantar TNS has been helping clients to build an understanding of the market since sanctions lifted in 2012, and is now the first international consumer insights...

March 2013
Kantar TNS appoints Richard Ingleton as new global CEO

8 March 2013 - Kantar TNS has today announced the appointment of Ernst & Young partner, Richard Ingleton as its new CEO. Richard joins the business on 1st July and will take over from Eric Salama who has combined the role with his leadership of...

March 2013
Kantar TNS 任命Richard Ingleton为新的全球首席执行官

2013年3月8日,上海 - Kantar TNS今天宣布原安永合伙人Richard Ingleton为新的全球首席执行官。Richard将在今年7月1日正式接任目前由Kantar集团首席执行官Eric Salama兼任的Kantar TNS全球首席执行官的职位。 Richard在过去的5年里负责安永的全球客户业务,而在此之前他负责埃森哲集团的全球营销实务。过去他还在维珍集团(Virgin)和塔塔集团(Tata)服务过。 Kantar集团首席执行官Eric Salama对此说到:“...

March 2013
Kantar TNS appoints new Managing Director to Singapore operation

15 February, 2013 - Kantar TNS today announced the appointment of Jon Foged as Managing Director of the company's Singapore business. Originally from New Zealand, Jon has extensive research experience and has been with Kantar TNS for more than 10...

February 2013
Kantar TNS research reveals a mood of cautious optimism at Chinese New Year

Tuesday, 5 February 2013 - Figures published today by global research consultancy Kantar TNS, provide an insight into the mood of the Chinese consumer as they approach Chinese New Year. The findings show a desire to celebrate and excitement for the...

February 2013
Kantar TNS研究揭示中国消费者对中国春节持谨慎乐观的态度

2013年2月5日, 上海 - 全球知名研究咨询机构Kantar TNS,最新发布了一项关于中国消费者对中国春节态度和行为的研究。研究发现,中国消费者非常期待庆祝即将到来的春节,并且即使有一些经济上的担忧但仍然对此感到非常兴奋。 WPP集团(NASDAQ上市公司)旗下Kantar TNS的这项研究访问了5000名来自中国大陆、香港、新加坡、台湾和马来西亚的亚洲消费者,这项研究的数据显示,3/4的亚洲消费者对即将到来的春节持积极乐观的态度,...

February 2013
TNS Appoints Managing Director for Hong Kong

23rd November, 2012 – Leading research consultancy TNS, today announced the appointment of Anita Wong as Managing Director Hong Kong, reporting to Chris Bonsi CEO Greater China.Anita joined TNS in 2010 and has been responsible for new business...

December 2012
Kantar TNS Appoints Global Head of Stakeholder Management

27 November, 2012 – Leading research consultancy Kantar TNS, today announced the appointment of Mike Everett as Global Head of Stakeholder Management, reporting to Matthew Froggatt, Chief Development Officer. Mike joins Kantar TNS from Ipsos where...

November 2012
Kantar TNS Adds a Further Senior Hire to Global Qual Line-up

11 October, 2012 – Leading research consultancy Kantar TNS, today announced the appointment of Lyn McGregor as Chief Client Service Director, for Kantar TNS’s global Qualitative practice, reporting to Rebecca Wynberg, CEO Kantar TNS Qualitative. Lyn...

October 2012
Kantar TNS推出能为企业精确识别出增长机会的新研究方法

2012年10月10日 —— 随着Kantar TNS领先市场的解决方案ConversionModel的重新设计和推出,世界各地的品牌将比以往更容易精准地找到在日益拥挤、变化频繁的市场环境中成功地使消费者把更大份额的钱花在本品牌身上的方法。 以解决传统的品牌追踪研究方法中的缺陷——这些方法忽略了人们做决策的真正方式——为目的而开发的新版ConversionModel反映了Kantar TNS对影响人们对所要购买的品牌的选择的那些具体因素的深层次理解。 Kantar...

October 2012
Kantar TNS Introduces a New Approach to Accurately Identifying Growth Opportunities for Businesses

4th October, 2012 – Pinpointing how to win a greater share of a customer’s spending in an increasingly crowded and dynamic marketplace has been made easier for brands around the world as Kantar TNS unveils a re-engineered version of its market-...

October 2012
Kantar TNS Introduces a New Approach to Accurately Identifying Growth Opportunities for Businesses

4th October, 2012 – Pinpointing how to win a greater share of a customer’s spending in an increasingly crowded and dynamic marketplace has been made easier for brands around the world as Kantar TNS unveils a re-engineered version of its market-...

October 2012
TNS Automotive: Car manufacturers pay more attention to SUV/MUV customers

New Delhi, 31 August, 2012 - If you are a SUV or MUV buyer you are likely to get a better experience at the car dealerships, suggests the latest study from TNS Automotive. The Indian car market seems to have awakened to the SUV/MUV segment. Starting...

September 2012
Glittering future for Champagne and sparkling wines

London, 15 August, 2012 – Despite the challenging economic environment, consumers are still keen to indulge their taste for the finer things in life, according to new research released today by Kantar TNS. The Commitment Economy, an independent...

August 2012
香槟和起泡葡萄酒前程似锦

中国,2012年8月15日 – 根据Kantar TNS今天发布的一项新研究结果显示,尽管经济环境严峻,消费者仍然热衷于满足自己对精致美好生活的追求。 “品牌认同效益研究(The Commitment Economy)”是一项独立的全球研究,该研究访问了17个市场的39000名被访者,其研究结果揭示:现有起泡葡萄酒饮用者对起泡葡萄酒花费的增加、以及发展中市场起泡葡萄酒新饮用者的出现,正给此品类的生产商们带来这样的机会:把消费者从他们所喜欢的传统酒精饮料那里吸引过来。 Kantar...

August 2012
Glittering future for Champagne and sparkling wines

London, 15 August, 2012 – Despite the challenging economic environment, consumers are still keen to indulge their taste for the finer things in life, according to new research released today by Kantar TNS. The Commitment Economy, an independent...

August 2012
TNS Qualitative signals growth with significant senior appointments

18th July, 2012 – Leading consultancy TNS has signalled the importance it places on qualitative research through a series of senior hires following the appointments of Rebecca Wynberg as CEO and Kristin Sharp COO of TNS Qualitative earlier this year...

July 2012
£7.1bn of grocery spend up for grabs if Waitrose can convert ‘Shallow Shoppers’

London, 16th July, 2012 – Waitrose could gain as much as £7.1bn of new business by courting consumers trapped in unfulfilling relationships with their current food retailer, new research from global consultancy TNS has found. The findings of The...

July 2012
Asian consumers lead the world into banking and buying via mobile

London, 18 June 2012: Mobile Life - using a phone to bank or shop could become the global norm, as Asia’s consumers spearhead adoption thanks to their high trust in mobile technology. World leading research consultancy Kantar TNS has found that as...

June 2012
Kantar TNS extends its reach in Asia Pacific with the opening of an office in Cambodia

June 15, 2012 – Phnom Penh - Kantar TNS, the world’s largest custom market research company today announced the opening of the company’s first office in Cambodia, expanding their global footprint to 81 markets globally Chris Riquier, CEO of Kantar...

June 2012
Kantar TNS strengthens Qualitative practice with key regional hire

London, 21 May, 2012 – Kantar TNS has announced the appointment of Radhecka Roy as regional qualitative client leader, APAC. Radhecka, who rejoins Kantar TNS from Synovate, takes up this new role in July and will work closely with Rebecca Wynberg,...

May 2012
Kantar TNS extends Automotive offering with Enprecis partnership

London, 30 April, 2012 – Kantar TNS, a Kantar company and part of WPP [NASDAQ:WPPGY] has today announced a partnership with automotive customer experience specialists, Enprecis, to further extend the company’s offering to the industry. The agreement...

April 2012
The Art of Shopping: How we shop and why we buy

London, 26 April, 2012 – A new book released today sheds light on how we shop, why we make the decisions we do and what prompts our actions. Written by renowned shopper analyst and Kantar TNS global consulting director, Siemon Scamell-Katz, ‘The Art...

April 2012
Two thirds of world’s mobile users signal they want to be found

London, 24 April 2012: Location-based services (LBS) have topped the global league as the mobile feature set to grow the most, after world leading insights consultancy Kantar TNS revealed over 60 per cent of those that don’t yet use the service...

April 2012
TNS UK appoints new Head of Digital

London - March 23, 2012 – Leading market research agency TNS UK has appointed Joseph Webb as Head of Digital. Previously tasked with running TNS’s award-winning Digital Life study across 60 markets for the past two years, Joe has an excellent...

March 2012
Auto brands must play by new rules to win over Chinese consumers

London, 21st March, 2012 - Following a disappointing year of just 3.5% growth in the world’s car market, global insight company Kantar TNS today releases the findings of a new study to help international automotive brands gain a stronger foothold in...

March 2012
汽车品牌必须实行新规以赢取中国消费者

上海 2012年3月21日 – 继2011年世界汽车市场令人失望的3.5%的增长,全球洞察力公司Kantar TNS今天发布一项全新研究结果,以帮助全球和中国本土品牌在竞争激烈的中国汽车市场占得一席之地。 汽车购买路径研究(TAPPS)追踪记录影响消费者购买决策的所有因素,此类对购车过程的实时分析在全球尚属首次。 本次中国市场的研究结果表明,一个弱势的品牌影响力、以及对购买过程的理解不当,正是阻止许多公司在中国这个世界上最大的汽车市场获取成功表现的主要原因。 Kantar...

March 2012
Auto brands must play by new rules to win over Chinese consumers

London, 21st March, 2012 - Following a disappointing year of just 3.5% growth in the world’s car market, global insight company Kantar TNS today releases the findings of a new study to help international automotive brands gain a stronger foothold in...

March 2012
Auto brands must play by new rules to win over Chinese consumers

London, 21st March, 2012 - Following a disappointing year of just 3.5% growth in the world’s car market, global insight company Kantar TNS today releases the findings of a new study to help international automotive brands gain a stronger foothold in...

March 2012
Brands are finding it increasingly difficult to communicate with consumers

London, 8 March 2012. World leading research consultancy TNS today announces a campaign to tackle the growing problem of Information Obesity. Brands are finding it increasingly difficult to communicate with consumers who are being overwhelmed by the...

March 2012
TNS Partners with UNIMER to Extend Capabilities in Central America

UNIMER has 25 years of experience in the region with offices in Costa Rica, El Salvador, Panama, Guatemala, Nicaragua and Honduras. Over 30 professionals draw on their solid knowledge of local culture to develop strategic insights tailored to the...

February 2012
Consumer confidence surges with optimism in the new year: survey

Toronto, January 18, 2012 – Canadian consumers are willing to take a fresh and more optimistic view of the economy and their prospects as we enter 2012, according to the latest consumer confidence survey conducted by TNS Canada. After dropping to 95...

January 2012
TNS appoints Global Director, Brand & Communication

London, 5th January 2012 - TNS has announced the appointment of Franck Sarrazit as Global Director in the company’s Brand & Communication practice. Franck takes up this new role in January 2012 and will report to Rosie Hawkins, Global Head of...

January 2012
Internet addiction sets in, as BRICS countries benefit from online confidence boost

Global report from world's largest research consultancy, Kantar TNS, shows most avid internet users are now found in countries like Brazil, Russia, India and China London, Thursday 15th December 2011. Consumers in fast-growth markets are hungry for...

December 2011
Kantar TNS announces global Qualitative leaderships

London, Thursday, 15th December, 2011 - Kantar TNS has announced the appointment of Rebecca Wynberg as CEO of the company’s qualitative business.  Wynberg takes up this new role in January and will work with Luc Rens and Kristin Sharp, who recently...

December 2011
Canadians’ consumer confidence halts downward trend but buyers still not in holiday spending mood: survey

TORONTO, November 24, 2011 – After six months of continuous decline, Canadians’ confidence in the economy ticked up very slightly, rising less than a point from 95.2 to 96.0. “This is likely just a statistical blip; certainly not enough to say that...

December 2011
New wave of mobile growth to be driven by women entrepreneurs

- Study across 14 mobile operators in 11 emerging markets concludes that mobile retail channels present opportunity for the advancement of women entrepreneurs - Increased collaboration between stakeholders can boost sales and bring tangible economic...

November 2011
Kantar TNS Consolidates Polish Business

London, 15th November 2011 - World-leading research company, Kantar TNS will merge its two entities in Poland: Kantar TNS OBOP and Kantar TNS Pentor. The formal merger is planned for early 2012 and will enable Kantar TNS’s clients to benefit from...

November 2011
‘Digital waste’ pollutes the online world as brands fail to listen to what people want

London, Thursday 10 November 2011. Businesses are wasting time and money trying to reach people online without realising many resent big brands invading their social networks – according to findings from a global study launched by today by Kantar...

November 2011
Kantar TNS acquires remaining shares in Kantar TNS OBOP in Poland

WPP announces that its wholly-owned operating company, Kantar TNS, the world’s largest custom research company, has acquired all of the remaining shares in Osrodek Badania Opinii Publicznej sp.z.o.o. (“Kantar TNS OBOP”) from Telewizja Polska S.A.,...

November 2011
Kantar TNS BOOSTS QUALITATIVE BUSINESS WITH THE APPOINTMENT OF A COO

London, Monday 17th October, 2011 - Kantar TNS has announced the appointment of Kristin Sharp as COO of the company’s qualitative business. Sharp takes up this new role from mid-October and will work with Luc Rens and the company’s existing...

October 2011
Canadians’ Consumer Confidence Continues Slide: Survey

TORONTO, October 13, 2011 – Canadians’ confidence in the economy continued its downward slide from last month, and has now dropped for four consecutive months, from its recent high in June of 100.3, to 95.2 in October. The on-going stock market...

October 2011
Biggest ever study of global affluence shows 80% of world's wealthy are still in the west

London, 6th October, 2011: World-leading research company Kantar TNS has today unveiled the results of the biggest global study into the attitudes and investment priorities of the affluent - painting a timely picture of wealth, post global recession...

October 2011
Kantar TNS appoints Mark Kingsbury as global Head of Market Sciences

London, 4th October 2011 - World-leading research company, Kantar TNS has announced the appointment of Mark Kingsbury as Global Head of Marketing Sciences. Mark leaves his role at IPSOS to take up this new position from January 2012. In this new...

October 2011
Kantar TNS and Movirtu release findings that will shape mobile innovation in India, Senegal and Tanzania

London, 21st September, 2011: World-leading research company Kantar TNS has completed an in-depth study, commissioned by Movirtu, to build an understanding of the needs and attitudes of the rural poor in Tanzania, India and Senegal. These regions...

September 2011
Kantar TNS Introduces the TRI*M™ Digital Reputation Manager

London, 20th September, 2011 - Kantar TNS, the world’s largest custom research company, today announced the introduction of its TRI*M Digital Reputation Manager, designed to help companies to understand the drivers of reputation in a digital...

September 2011
Canadians’ consumer confidence continues to fall in uncertain economic times: survey

TORONTO September 15 2011  – Canadians’ confidence in the economy continued its drop from last month as the economic climate continues to worsen in both Europe and the United States. The Kantar TNS Canadian Consumer Confidence Index dropped more...

September 2011
Esomar Congress 2011

ESOMAR’s 2011 Annual Congress taking place in Amsterdam between 18-21 September. The theme of the conference is to turn the spotlight on the impact and effectiveness of market research in determining the value and profitability of products or...

August 2011
Kantar TNS Boosts Thought Leadership Expertise, with the Appointment of Jan Hofmeyr to Senior Global Role

London, 25th August, 2011 – Kantar TNS, the world’s largest custom research company, today announced that Jan (Jannie) Hofmeyr will join the company in a senior global thought leadership role. Jannie leaves his current role at Synovate to take up...

August 2011
Consumer confidence drops sharply in wake of market turmoil: survey

TORONTO, August 18 2011 - Last week’s turmoil in the stock markets has severely shaken Canadian consumers’ confidence in the economy, causing a significant drop in the Kantar TNS Canadian Consumer Confidence Index. After a slight drop in July (in...

August 2011
Bad economic news dampens Canadian consumer confidence: survey

TORONTO July 27 2011 - Canadian consumers’ are no longer showing the optimism of the last three months, as negative reports on employment, continuing high gas prices, the markets, and the yet to be resolved debt crisis have all taken their toll on...

July 2011
Kantar TNS is awarded EU Contract to Conduct Flash Eurobarometers

London, 25th July 2011 - Kantar TNS, the world’s largest custom research company, today announced that it has been awarded the Flash Eurobarometer contract by the European Commission and European Parliament. This is a four year contract, with a...

July 2011
TNS survey puts Hong Kong at forefront of expected global tablet sales explosion

Hong Kong, July 25, 2011 – Half of Hong Kong consumers say they are likely to purchase a tablet in this year, according to a recent survey conducted by TNS, a leading consultative market research company. The new TNS study found that 17% of Hong...

July 2011
Kantar TNS survey shows majority of middle market companies view health insurance brokers and agents as valued partners

New York, NY - July 14, 2011 - The importance of health insurance brokers and agents over the next three years -- especially those who specialize in employee health benefits -- will be increasing sharply in the eyes of middle market decision makers...

July 2011
Kantar TNS appoints Thailand MD

Kantar TNS has appointed Abhijeet Dutta Ray as the Managing Director of Thailand. Abhijeet joins Kantar TNS with effect from August, 2011 from Lowe and Partners where he was the Chief Strategy Officer of Lowe Thailand responsible for the Strategic...

July 2011
Five banks gain share among affluent households

New York, NY - July 12, 2011 - In a robust, large-scale study of 4,600 affluent consumers, Kantar TNS found five banks that have achieved material organic growth in their affluent customer base over the past two years. All of these had superior...

July 2011
ChatterBus offers a flexible and easy way to pose questions and ideas to online consumer.

London, 5th September 2011 - Kantar TNS Omnibus has launched ChatterBus - the industry’s first omnibus approach to social community online discussions. ChatterBus offers a flexible and easy way to pose questions and ideas to online consumer groups...

July 2011
Consumer confidence continues to climb again in June, but we’re not out of the woods yet: survey

TORONTO July 7 2011  - Canadian consumers continue to show increasing signs of optimism about the economy as we head into the summer months, but continuing high gas prices and the recent stock market means we don’t think we’re out of the woods quite...

July 2011
TNS research findings reveal ‘positive uncertainty’ in Egypt as citizens come to terms with their new democracy

United Kingdom, 27 July 2011 – TNS, the world’s largest custom research company, today released the results of the first opinion poll conducted in post-revolution Egypt. The study of over 1,000 Egyptian citizens has unearthed a ‘positive uncertainty...

July 2011