Asia's Top 1,000 Brands 2010

The survey presents an overview of the local and global brands consumers think most highly of across sectors and geographies.

In total, over 3,300 people across 10 markets in the region were interviewed including consumers from Australia, China, India, Japan, South Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.

To determine the best brands in each of the product and service categories covered by the survey, respondents were asked two questions:

• When you think of [product / service] category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in [product / service] category.
• Apart from the best brand that you entered, which brand do you consider to be the second-best brand in the [product / service] category?

The survey covered 12 major product and service categories across a total of 80 sub-categories. The main categories presented to each respondent included: alcohol & tobacco; financial services; automotive; retail; restaurants; food; beverage; consumer electronics; computer hardware & software; media & telecommunications; travel & leisure, and household & personal care products.

The full listing of the brands appeared in Media magazine's Asia Top 1,000 Brands supplement distributed to magazine subscribers on July 1st, 2010.

The listing of top brands is available for download from the right column.

To order copies of the supplement, please contact Susie Pattison at +852 2122 5230 or on susie.pattison@haymarketasia.com.