The Arab As Consumer - 20 | 20 Woman

Arab consumer understanding has always been at the core of our philosophy at TNS Middle East & Africa. The third in the Arab as Consumer (ARAC) series of studies is now complete – ARAC 20/20 Woman – and focuses exclusively on in-depth understanding of the Saudi woman.

Today, Saudi Arabia is undergoing rapid change as King Abdullah has endorsed many programs which are opening doors and options especially for women. The momentum for change is building like never before and is now well established, it is difficult to see it regressing. The Saudi woman’s self identity is further evolving as a result of the influence of globalization and media. The time is now for brands to connect with and strengthen their relationships with this key demographic.

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