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Global Affluent Investor – A global view on how the affluent invest
The Global Affluent Investor is a unique programme that delivers valuable insights into the investment behaviour of affluent households worldwide.
Back to resultsEmail this to a friendTNS has surveyed affluent households across the globe to create a complete overview of all aspects involved in affluent investment behaviour.
What is covered in the Global Affluent Investor 2011?
The Global Affluent Investor is an annual programme, surveying affluent households with $100K+ investable assets. Topics covered in the Global Affluent Investor 2011 range from asset allocation and portfolio composition, investment style, investor confidence, advisor usage and preferences to familiarity with financial institutions and switch intention.
A global programme covering 24 key markets
The Global Affluent Investor covers 24 markets worldwide, including key emerging markets such as China, India and Brazil. Insight into the variation in affluent investment behaviour between the various markets will give companies with a multi-national reach a solid basis for a localised strategy.
How can the Global Affluent Investor help your business grow?
The Global Affluent Investor offers valuable insights that can help you identify opportunities to further extend your business with affluent investors:
- How to better focus your marketing strategy to capture affluent investors
- Opportunities to expand your business to new markets
- How to increase your share of wallet with affluent investors
- Implications of the increasing importance of the internet for your distribution and sales strategy
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- Global Affluent Investor Download PDF (0.97 mb)
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