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Product Development and Innovation
TNS has a business dedicated to innovation research and uses InnoSuite™, a unique set of new product development research products, to help clients optimise every aspect of the new product development process.
Our expertise in product development
TNS aims to help clients manage the risk of new product development and innovation and ultimately improve their return on their investment. By understanding clients’ own new product development processes, we support them to get the best ideas through the innovation process faster, while rejecting the weak ideas early.
We help clients identify whether it is worth investing in an idea, discover how to make a concept more appealing, optimise the mix and forecast potential sales volumes.
Specialist new product development solutions
TNS offers tailored and flexible solutions throughout the whole new product development process – from early stage screening, concept development, testing and optimisation through to volumetric forecasting.
In response to all our clients’ new product development research issues, TNS has developed InnoSuite - a complete suite of integrated new product development research products looking at every stage of the NPD process.
TNS understands that a ‘one size fits all’ approach to new product development does not work – we offer solutions tailored to a client’s needs.
With new product development, hard evaluation is not enough - TNS has incorporated state-of-the-art diagnostics to help our clients ‘hit the ground running’ when they move on to the next stage of development.
Part of our Custom Business Management Portfolio
Structured around a unique concept that we call ‘Power in the Market, Power in the Mind’, the Custom Business Management Portfolio brings a holistic understanding to the business management process. With it you can build a complete understanding of how consumers buy products and services and what needs they are fullfilling; how to design and develop products to meet customers' needs; and then how to promote brands with powerful messages that deliver measurable results through advertising, product placement, store design, one-to-one marketing, and sponsorships.
There are four parts to the Portfolio: Retail and Shopper Insights > Stakeholder management > NPD and Innovation > Brand and Communications
Our global insight brands
TNS News
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TNS announces acquisition of US-based New Product Development Specialist Landis Strategy and Innovation
Acquisition provides strong new capability in ‘idea generation’
