11.01.2012
Blog: TNS Retail & Shopper
Herb Sorensen
December 28, 2011 - by Herb Sorensen, Ph.D., Scientific Advisor, TNS Global Retail & Shopper Practice and Adjunct Senior Research Fellow, Ehrenberg-Bass Institute for Marketing Science, Univ. of S. Australia E-Mail: herb.sorensen@shopperscientist.com. This issue of the Views delves further into...
09.01.2012
Blog: TNS Retail & Shopper
Herb Sorensen
December 28, 2011 - by Herb Sorensen, Ph.D., Scientific Advisor, TNS Global Retail & Shopper Practice and Adjunct Senior Research Fellow, Ehrenberg-Bass Institute for Marketing Science, Univ. of S. Australia E-Mail: herb.sorensen@shopperscientist.com This issue of the Views delves further into...
11.10.2011
Blog: TNS Retail & Shopper
Herb Sorensen
(Commentary on Joe Girard's book) October 6, 2011 - by Herb Sorensen, Ph.D., Scientific Advisor, TNS Global Retail & Shopper Practice and Adjunct Senior Research Fellow, Ehrenberg-Bass Institute for Marketing Science, Univ. of S. Australia E-Mail: herb.sorensen@tnsglobal.com What does selling...
12.09.2011
Blog: TNS Retail & Shopper
Herb Sorensen
(Modes of Purchase Hypothesis) August 21, 2011 - by Herb Sorensen, Ph.D., Scientific Advisor, TNS Global Retail & Shopper Practice and Adjunct Senior Research Fellow, Ehrenberg-Bass Institute for Marketing Science, Univ. of S. Australia E-Mail: herb.sorensen@tnsglobal.com Bucketing Shopping/Purchasing There is...
24.06.2011
Blog: TNS Retail & Shopper
Herb Sorensen
(Category Management vis-à-vis Item Management) June 20, 2011 - by Herb Sorensen, Ph.D., Scientific Advisor, TNS Retail and Shopper and Adjunct Senior Research Fellow, Ehrenberg-Bass Institute, University of S. Australia E-Mail: herb.sorensen@tnsglobal.com The first great challenge of retailing With the...
16.12.2009
Article
As the Chinese economy develops, the complexity of the consumer landscape has increased dramatically.
