25.01.2012
Blog: Blog Experienci@s
Julián Atienza
Hace unos meses realizamos el estudio "El impacto de la sostenibilidad en las relaciones entre empresas y consumidores", en los principales mercados europeos (Alemania, España, Francia, Holanda, Italia y Reino Unido) donde se indagaba las percepciones y actitudes de los ciudadanos europeos respecto al comportamiento sostenible y respetuoso con el...
17.01.2012
Blog: TNS Automotive Blog
Guillaume Saint
says Guillaume Saint, Senior Director, TNS Automotive China The Chinese market has been seen as the El Dorado of the automotive world. Following several years of sharp increases in new car sales that delighted manufacturers, the pace of growth has somewhat slowed. The prospect of double-digit growth in the coming...
12.01.2012
Blog: Blog Experienci@s
Julián Atienza
El objetivo de las encuestas de satisfacción y de retención de clientes es captar la voz del cliente, con la finalidad de mantener o incrementar los ingresos de la compañía con la misma base de clientes. De allí la importancia del CEM (Customer Experience Management), tanto estratégico -qué aspectos fundamentales...
11.01.2012
Blog: TNS Retail & Shopper
Herb Sorensen
December 28, 2011 - by Herb Sorensen, Ph.D., Scientific Advisor, TNS Global Retail & Shopper Practice and Adjunct Senior Research Fellow, Ehrenberg-Bass Institute for Marketing Science, Univ. of S. Australia E-Mail: herb.sorensen@shopperscientist.com. This issue of the Views delves further into...
09.01.2012
Blog: TNS Retail & Shopper
Herb Sorensen
December 28, 2011 - by Herb Sorensen, Ph.D., Scientific Advisor, TNS Global Retail & Shopper Practice and Adjunct Senior Research Fellow, Ehrenberg-Bass Institute for Marketing Science, Univ. of S. Australia E-Mail: herb.sorensen@shopperscientist.com This issue of the Views delves further into...
22.12.2011
Blog: TNS China
Ashok Sethi
As the world prepares to bid adieu to 2011, the Chinese still have a few weeks before the year of the rabbit sprints off and the mighty dragon is ushered in. The Western world has seen a miserable year and...
21.12.2011
Blog: Blog Experienci@s
Julián Atienza
En el post anterior hablábamos de la importancia que tiene gestionar adecuadamente la experiencia del consumidor. En la publicación de hoy quiero centrarme en el CEM (Customer Experience Management) táctico. Se trata de lograr comportamientos y conductas positivas del cliente, que es lo que garantiza el éxito de una empresa...
20.12.2011
Blog: Sixth Sense
admin
With all major supermarkets seemingly pushing their private label strategies, Private Lavel porducts are undoubtedly going to grow their presence on shelf. Whilst we are beginning to see signs of a consumer backlash to the deletion of branded products, almost all consumers are still buying private label products to varying degrees. In August 2011, TNS conducted a nationally representative online survey asked consumers about their purchasing habits in a number of FMCG categories. In total, 1,610 people were interviewed about their grocery shopping habits and 1,017 were interviewed about their alcohol purchasing habits. To qualify for the survey, respondents had to have purchased food or drink from the supermarket or markets in the past 4 weeks. For the alcohol module, respondents had to have purchased from a bottleshop in the past 4 weeks.
