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Our research
A collection of research materials representing a wealth of global expertise and knowledge from both our legacy TNS and Research International businesses.
Showing 1 - 10 of 45
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26.08.2010
Blog: Sixth Sense
Carolyn Childs
The term “prosumer” is widely used in marketing discussions these days, but no one knows what to make of it.
Yet another portmanteau, prosumer is a combination of the words “professional” and “consumer.” In essence, a ...
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20.08.2010
Blog: Sixth Sense
Kate Snow
In this the last week of the election campaign there have been some interesting trends emerging in our tracking of what Australians have been saying about election issues online both in traditional and social media.
The ...
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17.08.2010
Blog: Sixth Sense
Kate Snow
Over the past few months we’ve been tracking what Australians have been saying about election issues online both in traditional and social media. The tool tracks mentions of nominated keywords and analyses sentiment, share of ...
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16.08.2010
Blog: Sixth Sense
Kim Albert
When the iPad was first released, it came with the tagline ‘A magical and revolutionary product at an unbelievable price’. Apple wanted us to believe that $629 for the base model was low for a ...
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11.08.2010
Blog: Sixth Sense
Kim Albert
The gaming market is undergoing a revolution. Globally, it is bigger than Hollywood and nowadays, three-quarters of Australians are regular[1] gamers. As expected, the percentage is higher among young people, but even so 67% of ...
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09.08.2010
Blog: Sixth Sense
Kate Snow
Following the 2008 US presidential campaign and the 2010 UK federal election there was considerable discussion around the impact of social media, both upon the course of each of these election campaigns, and the election ...
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06.08.2010
Blog: Sixth Sense
Jonathan Sinton
The trend towards multi-tasking and the current approach to measuring media consumption, which captures time spent on media without taking into account the attention given to each, prompted us to investigate media engagement more deeply. Does ...
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06.08.2010
Blog: Sixth Sense
Marcus Pritchard
The 3DTV push continues to gain momentum, with manufacturers doing their best to whey our appetites for the technology. TVCs, networks flogging sport, retailers jockeying for position, and even free glasses with newspapers are just ...
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30.07.2010
Blog: Sixth Sense
Robyn Rutley
Sustainability has become a wide-ranging term that can be applied to almost every facet of life on Earth. For humans, it’s the potential for long-term wellbeing, which in turn depends on the wellbeing of the ...
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29.06.2010
Blog: Sixth Sense
Chris Kirby
In 2009, we ran a study on shopper consideration of private label products to look at consumer perceptions, attitudes and usage of these value-based offers during the GFC. Since then, the economic climate has changed ...
