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Our research
A collection of research materials representing a wealth of global expertise and knowledge from both our legacy TNS and Research International businesses.
Showing 1 - 10 of 55
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12.03.2010
Blog: Compete Blog
Lincoln Merrihew
The automotive industry is unique in many ways; most notably it trails almost every other consumer market in influencing people to actually buy online. From our vantage point, here are the five biggest differences and their implications (hint: dealers have something to do with it):
Trade-ins Require a Trip to the Dealer: Most people who buy ...
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12.03.2010
Blog: Compete Blog
Danielle Nohe
Compete will be at CTIA Wireless 2010 and is emceeing the Mobile Marketing & Advertising special session for agencies and brands to learn more about the burgeoning mobile channel on March 22nd. If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at dnohe@compete.com.
Years ago, when smartphones ...
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10.03.2010
Blog: TNS China
Ashok Sethi
Chinese standardization As I reached the boarding gate at the Beijing airport, the lady from the airline took my boarding card, momentarily glanced at it and passed it to a colleague standing next to her. Her colleague in turn put...
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10.03.2010
Blog: Compete Blog
JackieODowd
Marriott, Choice or IHG – who’s better? The answer depends on what you’re measuring. Compete investigated the extent to which these three hotel chains are capturing bookings vs. losing out to the competition. We compared these three chains because they are industry leading brands, and collectively have properties ranging from economy and limited service, all ...
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10.03.2010
Blog: Compete Blog
Lindsay Steinbach
In recent months, I’ve noticed the term “groupon” creeping into conversations with increasing regularity. The term comes from groupon.com, a website devoted to offering a new deal each day and built around the tagline of “collective buying power.” The site is targeted to various cities across the country, and each day features a steep discount ...
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08.03.2010
Blog: Compete Blog
Jeff Simmons
In three weeks, the wireless industry will convene in Las Vegas for CTIA Wireless 2010, taking place March 22nd through March 25th. Traditionally, our show is one of the largest in the industry with tens of thousands of attendees, over 400,000 square feet of exhibits and international participation from over 100 countries. The ...
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05.03.2010
Blog: Compete Blog
Lindsey Mark
I came across an article recently stating that the House of Blues in Boston sold more concert tickets than any other club in 2009. This is an amazing feat, as the location’s first event open to the public was on February 21st. The Boston Globe’s James Reed reported that the House of Blues hosted nearly ...
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04.03.2010
Blog: Compete Blog
BeckyBitzenhofer
During the holiday season, VZW launched an assault on AT&T with its “There’s a Map for That Campaign”. The campaign, mocking the ‘There’s an App for that’ phrase used by Apple to advertise the iPhone, focused on AT&T’s lack of nationwide 3G coverage as compared to VZW’s. AT&T of course couldn’t take that sitting down, ...
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03.03.2010
Blog: TNS Automotive
Klaus Paur
In China we have become quite used to good and exciting auto market news: Sound growth potential in the long term, successfully operating vehicle manufacturers, and Chinese domestic car makers that quickly progress to be at eye-level with their international...
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03.03.2010
Blog: Compete Blog
Kyle Johnson
There’s a lot of buzz about “attribution modeling” in the online media world right now. There’s also a lot of confusion about what it is, how to do it, and what it’s worth. If we can make one small and succinctly stated contribution to the discussion of ‘how’, it’s this: having access to an online ...
