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A collection of research materials representing a wealth of global expertise and knowledge from both our legacy TNS and Research International businesses.

TNS Market Research - Our research

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  • 16.03.2010 Blog: Compete Blog

    The Wallet Wars – Part 1

    Shabduli Purav

    Ever wondered how people use credit cards, debit cards and cash? Which is used more often? How do people choose between these while making a payment? 181M Americans are predicted to own credit cards in 2010[1]. At the same time debit cards also seem to be widely used. I was curious to understand what the ...

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    • Blogs
    • 2010
  • 15.03.2010 Blog: TNS Retail & Shopper

    Elemental Retailing

    Herb Sorensen

    March 5, 2010 - by Herb Sorensen, Ph.D., Global Scientific Director, TNS Retail and Shopper E-Mail: herb.sorensen@tns-sorensen.com At Retail Wire there was a recent discussion headlined "Consumers Go for Bad Idea and Buy Food in Tire Stores," suggesting that it...

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    • Blogs
    • Retail & Shopper
    • 2010
  • 15.03.2010 Blog: Compete Blog

    Compete Data Methodology White Paper

    Damian Roskill

    Here at Compete, we spend a lot of time and energy on the data methodology behind our panel.  We also get questions from our customers and partners about the panel, as well as how we get to the metrics that really matter to online businesses.  With that, we’re happy to announce the release of our ...

    categories:

    • Blogs
    • 2010
  • 12.03.2010 Blog: Compete Blog

    Automotive Leads Are Not Always a Leading Sales Indicator

    Lincoln Merrihew

    The automotive industry is unique in many ways; most notably it trails almost every other consumer market in influencing people to actually buy online.  From our vantage point, here are the five biggest differences and their implications (hint: dealers have something to do with it): Trade-ins Require a Trip to the Dealer: Most people who buy ...

    categories:

    • Blogs
    • 2010
  • 12.03.2010 Blog: Compete Blog

    Smartphone Owners: A Ready and Willing Audience

    Danielle Nohe

    Compete will be at CTIA Wireless 2010 and is emceeing the Mobile Marketing & Advertising special session for agencies and brands to learn more about the burgeoning mobile channel on March 22nd. If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at dnohe@compete.com. Years ago, when smartphones ...

    categories:

    • Blogs
    • 2010
  • 10.03.2010 Blog: TNS China

    Smile please

    Ashok Sethi

    Chinese standardization As I reached the boarding gate at the Beijing airport, the lady from the airline took my boarding card, momentarily glanced at it and passed it to a colleague standing next to her. Her colleague in turn put...

    categories:

    • Blogs
    • ALM
    • 2010
  • 10.03.2010 Blog: Compete Blog

    Lost Bookings Where Are You?

    JackieODowd

    Marriott, Choice or IHG – who’s better?  The answer depends on what you’re measuring.   Compete investigated the extent to which these three hotel chains are capturing bookings vs. losing out to the competition.   We compared these three chains because they are industry leading brands, and collectively have properties ranging from economy and limited service, all ...

    categories:

    • Blogs
    • 2010
  • 10.03.2010 Blog: Compete Blog

    Do You Groupon?

    Lindsay Steinbach

    In recent months, I’ve noticed the term “groupon” creeping into conversations with increasing regularity. The term comes from groupon.com, a website devoted to offering a new deal each day and built around the tagline of “collective buying power.” The site is targeted to various cities across the country, and each day features a steep discount ...

    categories:

    • Blogs
    • 2010
  • 08.03.2010 Blog: Compete Blog

    Join Compete and CTIA at Mobile Marketing & Advertising special session during CTIA Wireless 2010

    Jeff Simmons

    In three weeks, the wireless industry will convene in Las Vegas for CTIA Wireless 2010, taking place March 22nd through March 25th. Traditionally, our show is one of the largest in the industry with tens of thousands of attendees, over 400,000 square feet of exhibits and international participation from over 100 countries. The ...

    categories:

    • Blogs
    • 2010
  • 05.03.2010 Blog: Compete Blog

    House of Blues Boston: Traffic Analysis of the World’s Most Popular Club

    Lindsey Mark

    I came across an article recently stating that the House of Blues in Boston sold more concert tickets than any other club in 2009. This is an amazing feat, as the location’s first event open to the public was on February 21st. The Boston Globe’s James Reed reported that the House of Blues hosted nearly ...

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