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A collection of research materials representing a wealth of global expertise and knowledge from both our legacy TNS and Research International businesses.

TNS Market Research - Our research

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  • 17.01.2012 Blog: TNS Automotive Blog

    Tarnished El Dorado needs new polish

    Guillaume Saint

    says Guillaume Saint, Senior Director, TNS Automotive China The Chinese market has been seen as the El Dorado of the automotive world. Following several years of sharp increases in new car sales that delighted manufacturers, the pace of growth has somewhat slowed. The prospect of double-digit growth in the coming...

    categories:

    • Blogs
    • Automotive
    • 2012
  • 26.09.2011 Blog: TNS Automotive Blog

    Are low-cost car owners really committed to their brand?

    Pothet

    asks Remy Pothet, Global Practice Head of TNS Automotive With the increasing polarisation of the new car market, global market growth over the next decade will be driven mostly by the budget and premium car segments, leaving the mass volume OEM's to fight for market share in the middle. OEM's...

    categories:

    • Blogs
    • Automotive
    • 2011
  • 28.06.2011 Blog: TNS Automotive Blog

    Smart phones are the future of in-car “infotainment”

    Pothet

    says Remy Pothet, Global Sector Head at TNS Automotive. With more than 5 billion users on earth, mobile phone popularity exceeds that of cars (900 million). Almost every motorist is a mobile phone user and almost every new car buyer owns a smart phone! Consumer demand for compatibility is increasingly...

    categories:

    • Blogs
    • Automotive
    • 2011
  • 14.03.2011 Blog: TNS Automotive Blog

    Could China reinvent the global automotive industry model in the next 20 years?

    Pothet

    asks Rémy Pothet, Global Sector Head at TNS Automotive. China has successfully established itself as leading producer and buyer in the automotive market worldwide, transforming the automotive leader board in less than 20 years. But this is just the beginning! China’s automotive industry is still in its infancy The rate...

    categories:

    • Blogs
    • Automotive
    • 2011
  • 14.02.2011 Video insight

    Grand Prix Brand Awards Paris

    The Grand Prix Brand Awards in collaboration with the Journal de l’Automobile, Paris.

    categories:

    • Video insights
    • Automotive
    • Europe
    • 2011
  • 02.11.2010 Blog: TNS Automotive Blog

    Vehicle manufacturers can’t bury their heads in the sand and ignore the digital revolution

    Pothet

    says Rémy Pothet, Global Sector Head at TNS Automotive. No-one can deny that the rise of digital is transforming society. The automotive industry is no exception. The internet is already consumers’ preferred method of finding information and preparing new car purchases in most countries. And a growing number of consumers...

    categories:

    • Blogs
    • Automotive
    • 2010
  • 01.06.2010 Article

    Beijing Autoshow 2010 an ideal stage to promote brand perception in China

    A recent TNS Automotive China online survey of 1,900 car owners and potential buyers...

    categories:

    • Articles
    • Automotive
    • APAC
    • 2010
  • 17.12.2009 Case study

    Winning the Korean Tire Market Race

    CLIENT: Fortune 500

    categories:

    • Case studies
    • Automotive
    • Qualitative Research
    • APAC
    • 2009
  • 03.12.2009 Key insight report

    Bound for sustainable growth

    Consumer confidence has come back to the Chinese passenger vehicle market

    categories:

    • Key insight reports
    • Automotive
    • 2009
  • 27.04.2009 Video insight

    TNS Sofres - Departement Automobile : Presentation Et Actualites (Fr)

    Guillaume Saint – Directeur Département Automobile

    categories:

    • Video insights
    • Automotive
    • 2009
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