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A collection of research materials representing a wealth of global expertise and knowledge from both our legacy TNS and Research International businesses.
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22.12.2011
Video insight
Nationwide Consumer Confidence Index (UK) November 2011
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22.12.2011
Blog: TNS China
Ashok Sethi
As the world prepares to bid adieu to 2011, the Chinese still have a few weeks before the year of the rabbit sprints off and the mighty dragon is ushered in. The Western world has seen a miserable year and...
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21.12.2011
Key insight report
By Ashok Sethi, TNS RI China
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21.12.2011
Blog: Blog Experienci@s
Julián Atienza
En el post anterior hablábamos de la importancia que tiene gestionar adecuadamente la experiencia del consumidor. En la publicación de hoy quiero centrarme en el CEM (Customer Experience Management) táctico. Se trata de lograr comportamientos y conductas positivas del cliente, que es lo que garantiza el éxito de una empresa...
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15.12.2011
Video insight
How this methodology helps further our understanding of shoppers’ online behaviour in the mobile device category
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15.12.2011
Video insight
What the path to purchase looks like for different kinds of shoppers
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15.12.2011
Video insight
Find out about Of Mind and Mouse, a TNS’ study exploring the online path to purchase utilising behavioural click-stream data
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14.12.2011
Video insight
Who are 1st time Smartphone buyers and what do they need on their path to purchase?
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14.12.2011
Video insight
How to profile your shoppers and influence their decision making at each stage of the path to purchase.
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14.12.2011
Video insight
What do gifters need on their path to purchase a Tablet?
