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Brand Strategy
TNS recognises that a deep understanding of customer needs and a clearly positioned portfolio of offers provides the platform for key competitive advantage and enhanced consumer commitment.
Our expertise in Brand Strategy
TNS gives clients the competitive edge necessary to build powerful and profitable brands by revealing the deeper emotive needs which are the true drivers of brand choice.
We help to pinpoint consumer perceptions so clients can capitalise on their brand’s strengths while minimising any weaknesses.
TNS defines clear brand and advertising targets, identifies a common global language and at the same time ensures that clients can future-proof their brand planning and stay ahead of the competition.
Specialist Brand Strategy Solutions
TNS offers a wide range of world-class specialist solutions, including:
The NeedScope System™ - a qualitative and quantitative market research system that uses emotion as the basis for needs based segmentation and brand positioning to build strong strategy
FutureView™ - a proprietary model of future influence that allows clients to identify the people who will shape the future of their market.
Conversion Model™ - a psychological model of consumer behaviour that helps brand managers measure the strength of the relationship between consumers and brands.
Optima™ - a brand portfolio management solution which gives clients a powerful understanding of how their market works.
TNS can help you develop and implement brand strategies shown to deliver long term brand equity and competitive advantage.
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