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Brand and advertising
TNS has a business dedicated to brand and communication research, supported by a range of tailored solutions, to help clients build power in the market as well as in the mind of consumers.
Our expertise in brand research
TNS understands that, for brand managers who want to develop dynamic proactive marketing and advertising, simple access to information is no longer enough. They are already inundated with facts, figures and statistics. Insight is everything.
TNS helps clients maximise their ROI by helping them understand how their brand is positioned in the category, as well as the differing effects their advertising and promotional strategies have on their sales figures and brand share ratings.
Specialist solutions for brands
TNS offers a wide range of specialist solutions, including Conversion Model™, AdEval™, Marketing Contact Audit (MCA™) and NeedScope™.
In addition, TNS offers clients our unique Brand Performance Optimisation (BPO) solution, which helps you see how communications affect the brand-consumer relationship, rationally and emotionally, in order to optimise the media mix.
TNS can test and measure responses to actual and potential advertising and other communications to ensure you are communicating on strategy and to greatest effect.
How do you know your brand is truly reaching your audience? Work with TNS to determine which attributes can be more effectively supported to build greater brand equity among your consumers.
Our global insight brands
These Brands are part of this Area of Expertise
- AdEval™ – advertising evaluation
- BPO™ - brand equity research
- MCA™ – marketing communication effectiveness
- Conversion Model™ – commitment measurement
- AdEffect™ - advertising effectiveness
TNS News
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TNS scoops award for contribution to Chinese economy
This year’s “Top Ten Economic Talents Awards” in Beijing
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TNS Healthcare Expands Its Portfolio Team with Three New Senior Appointments: Marty Silverman, Michael Smolens and Porter Hibbitts
TNS Healthcare continues to expand its Portfolio Team, announcing three new senior hires
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THE DOWNTURN ACCENTUATES SHARE MOVES (PLUS AN ACCURATE FIGURE FOR GROCERY PRICE INFLATION)
EDWARD GARNER, DIRECTOR OF RESEARCH, TNS WORLDPANEL, comments:
