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Brand and Communications
The TNS Brand and Communications portfolio brings together and integrates our unique custom expertise in Brand and Advertising research, Consumer Commitment and Segmentation & Positioning to deliver Power in the Market, Power in the Mind.
Brand and Advertising
At TNS our objective is to help clients live up to and deliver their brand strategy by helping them to build power in the market as well as power in the mind of consumers.
Segmentation and positioning
TNS helps clients achieve effective brand positioning through accurate segmentation of their market, as well as a detailed understanding of their competitors’ activity and customers’ attitudes.
Commitment research
At TNS we help our clients see that commitment is far more important than loyalty to a brand’s success. We work with our clients to gauge and increase the strength of the consumer/brand relationship.
TNS has a unique porfolio of services to help you understand and test your communications, segment your market and position your brand, and understand your brand commitment.
Part of our Custom Business Management Portfolio
Structured around a unique concept that we call ‘Power in the Market, Power in the Mind’, the Custom Business Management Portfolio brings a holistic understanding to the business management process. With it you can build a complete understanding of how consumers buy products and services and what needs they are fulfilling; how to design and develop products to meet customers' needs; and then how to promote brands with powerful messages that deliver measurable results through advertising, product placement, store design, one-to-one marketing, and sponsorships.
There are four parts to the Portfolio: Retail and Shopper Insights > Stakeholder management > NPD and Innovation > Brand and Communications.
