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Audience Measurement
TNS Media research is a business dedicated to internet, TV and Radio Audience Measurement (iTRAM) in over 30 countries, enabling our clients to make critical commercial decisions based on reliable audience information.
Our expertise in TV, radio and internet audiences
TNS recognises the challenges that the digital revolution is presenting for broadcasting and provides integrated solutions to meet clients' audience measurement needs across TV, radio and the internet.
Our clients use TNS audience measurement expertise to negotiate prices for commercial airtime and to plan advertising campaigns. Broadcasters also use our information to evaluate the success of programmes and to devise future programming schedules.
TNS media research leads the world in fixed PeopleMeter audience measurement systems, measuring viewing habits and providing accurate viewing information.
Our Industry Focus
TNS clients in 32 countries use TNS Media Research audience data system.
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