APAC: Building a Real Advantage in a Recession

01.12.2009

Like other countries, the Asia-Pacific region has been affected by the global financial crisis and everyone is wondering what is going to happen next.

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APAC: Building a Real Advantage in a Recession

Like other countries, the Asia-Pacific region has been affected by the global financial crisis and everyone is wondering what is going to happen next. The news is full of ‘doom and gloom' stories about the economy. Research International has compiled a series of articles (some of which are reproduced from The WIRE, WPP's global newspaper), on what people across Asia are actually saying, and how marketers and their agencies can respond during times of recession.

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