THE CREATION OF A SINGLE SOURCE CROSS MEDIA INTERNET PANEL

17.12.2009

by Peter Callius, Anders Lithner and Stefan Svanfeldt

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This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database.

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The really good news is that with only minor changes to the original TGI survey the Orvesto Internet methodology can be used on any TGI database in the world.

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