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Retail & Shopper- Case Studies

Case study 1: Store Layout The ultimate goal of the client was to identify the ideal store layout for their customer – a large supermarket chain. The ideal layout should seek to connect shoppers with the products they want to buy as efficiently as possible. PDF (0.37 mb)
Case study 2: Category Layout The client – a confectionery manufacturer – was seeking to develop merchandising solutions that would help convenience store retailers improve sales within the confectionery category. PDF (0.37 mb)
Case study 3: In-Store Communications The client – a fast food restaurant – wanted to understand the impact of their in-outlet communication and gain the maximum ROI. PDF (0.38 mb)
Case study 4: Promotions The client – a cat food manufacturer – had very aggressive brand growth targets for the coming year. To achieve these targets the client needed to understand how the promotional budget could be used most effectively. PDF (0.37 mb)
Case Study 5: Fixture/Packaging The client – a brewer – wanted to develop a new fixture strategy that would improve their sales in supermarkets. PDF (0.37 mb)