Research Excellence contains our latest thinking on honing existing research tools and developing new methodologies to deliver the precise insights that lead to opportunities for growth.
A manifesto for qualitative researchOpinion Leader
Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy. Download here
In Focus - Shorter, more predictive surveys
Jan Hofmeyr outlines the steps we need to take to make research more predictive.
In Focus – The value of context
Or what qualitative research can learn from behavioural economics.
Opinion Leader - Mind and the machine
The big data explosion and its implications for the research industry.
Opinion Leader - A manifesto for qualitative research
Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy.
Opinion Leader - The trouble with tracking
Today’s trackers ask the wrong questions – and they ask far too many of them. Jan Hofmeyr challenges the future of tracking.
Truth in survey research.
White paper - Let’s talk about you
The key to getting accurate, actionable ideas from market research is to help respondents tell the truth about themselves.