Research Excellence contains our latest thinking on honing existing research tools and developing new methodologies to deliver the precise insights that lead to opportunities for growth.

A manifesto for qualitative research

Opinion Leader
Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy. Download here

In Focus - Shorter, more predictive surveys

Jan Hofmeyr outlines the steps we need to take to make research more predictive.

In Focus – The value of context

Or what qualitative research can learn from behavioural economics.

Opinion Leader - Mind and the machine

The big data explosion and its implications for the research industry.


Opinion Leader - A manifesto for qualitative research

Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy.

Opinion Leader - The trouble with tracking

Today’s trackers ask the wrong questions – and they ask far too many of them. Jan Hofmeyr challenges the future of tracking.

Video

Truth in survey research.


White paper - Let’s talk about you

The key to getting accurate, actionable ideas from market research is to help respondents tell the truth about themselves.