Research Excellence contains our latest thinking on honing existing research tools and developing new methodologies to deliver the precise insights that lead to opportunities for growth.

What could politics learn
from brands?

Research Excellence
Businesses and political players alike, can only increase their slice of the available market, through proper contextual understanding. Read more

What does it take to make your brand a Hero?

We present the essential playbook for would-be Heroes.

Face-to-face 2.0

We report from the frontline on how tablet devices and the digital data collection they enable are changing the potential of fieldwork at TNS.

What could politics learn from brands?

Businesses and political players alike, can only increase their slice of the available market, through proper contextual understanding.


In Focus - Shorter, more predictive surveys

Jan Hofmeyr outlines the steps we need to take to make research more predictive.

In Focus – The value of context

Or what qualitative research can learn from behavioural economics.

Opinion Leader - Mind and the machine

The big data explosion and its implications for the research industry.


Opinion Leader - A manifesto for qualitative research

Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy.

Opinion Leader - The trouble with tracking

Today’s trackers ask the wrong questions – and they ask far too many of them. Jan Hofmeyr challenges the future of tracking.

Video

Truth in survey research.


White paper - Let’s talk about you

The key to getting accurate, actionable ideas from market research is to help respondents tell the truth about themselves.