Research Excellence contains our latest thinking on honing existing research tools and developing new methodologies to deliver the precise insights that lead to opportunities for growth.
A manifesto for qualitative researchOpinion Leader
Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy. Download here
What could politics learn from brands?
Businesses and political players alike, can only increase their slice of the available market, through proper contextual understanding.
In Focus - Shorter, more predictive surveys
Jan Hofmeyr outlines the steps we need to take to make research more predictive.
In Focus – The value of context
Or what qualitative research can learn from behavioural economics.
Opinion Leader - Mind and the machine
The big data explosion and its implications for the research industry.
Opinion Leader - A manifesto for qualitative research
Qualitative research has become a commodity – Rebecca Wynberg sets out a manifesto to reclaim its ability to shape business strategy.
Opinion Leader - The trouble with tracking
Today’s trackers ask the wrong questions – and they ask far too many of them. Jan Hofmeyr challenges the future of tracking.
Truth in survey research.
White paper - Let’s talk about you
The key to getting accurate, actionable ideas from market research is to help respondents tell the truth about themselves.