London: 26 February 2015 - TNS will be launching ThinkTank, its new bespoke approach to online communities, at next week’s Mobile World Congress (MWC) in Barcelona.
To see the tool in action, delegates will be able to submit questions live at the event, interacting with a community of tech savvy, influential and future-orientated consumers in the UK. They will receive a quick and intelligent point of view from the ground on recent innovations and hot topics at the Congress, with responses being displayed live at the Kantar stand.
In doing so, TNS will demonstrate the powerful impact this mini crowdsourcing tool can have for businesses in guiding innovation and marketing strategy. ThinkTank has been designed to harness the co-creative and forward-looking power of the internet, enabling clients to interact and debate with a carefully selected group of leading-edge consumers, future shapers and prosumers on a range of issues that truly matter to their business. Drawing on TNS’s extensive qualitative expertise and unique understanding of cultural specificities around the world, ThinkTank provides clients with clear insights relevant to live issues in their category.
Anjali Puri, Global Head of TNS Qualitative, said: “Clients increasingly need real-time analysis of the marketplace that they are operating in to inform key marketing decisions. We have developed ThinkTank to help them access in real time a more relevant, engaged and connected audience that will make the insights more valuable.
“The MWC event will provide clients with a chance to see the palpable benefits of the tool for themselves, asking questions to our community to understand the ramifications of technological innovation to consumers in their everyday lives.”
TNS will be exhibiting at MWC in Barcelona from 2-5 March on the Kantar stand in Hall 8.1 stand D51. A ThinkTank expert will be on hand to offer insights into the tool and help delegates to submit any questions they may have for the community.
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer and employee relationships, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.
Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com