Kantar TNS announces that it has acquired all remaining shares in Kantar TNS ICAP, its agency in Greece. This acquisition increases Kantar TNS’s stake from 51% to 100%.
Founded in 2002, Kantar TNS ICAP is the leader in market research in Greece providing qualitative and quantitative research expertise along with Kantar TNS tools and methodologies.
Ero Papadopoulou, CEO Greece & Israel Consumer Insights, Kantar said: "We have a strong and successful team in Greece and this acquisition is a sign of our commitment to the country. It will allow us to do more between Kantar TNS, Millward Brown and other Kantar companies and improve our offer to clients."
Kantar TNS is part of Kantar, WPP’s data management investment division. With this acquisition, Kantar strengthens its presence and broadens its offer in Greece.
About Kantar TNS
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviors and attitudes across every cultural, economic and political region of the world.
Kantar TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.