London: 5 September, 2013 — Kantar TNS has announced today that it has successfully retained an $85 million framework contract with the European Commission and European Parliament, seeing off competition from IPSOS, Gallup and GfK.
The contract to deliver the EU’s Standard Eurobarometer studies is one of the largest research contracts ever commissioned, with a value of $85 million over four years. Earlier this year Kantar TNS was also awarded the Eurobarometer Qualitative Studies worth $25 million over four years.
The Eurobarometer study will be led by Kantar TNS opinion’s team who interview approximately 1,000,000 citizens every year in more than 35 countries across Europe. All interviews for the Standard Eurobarometer contract are conducted face-to-face, in more than 40 different languages.
The Eurobarometer is the most significant and regular measure of public opinion in Europe and covers a number of important issues facing the EU, including the economic situation, globalisation, the protection of the environment, immigration, poverty, international affairs many of which can be tracked over several years. Kantar TNS has worked for the European Institutions since 1974 when it first won the contract for the quantitative Standard Eurobarometer studies.
Leendert de Voogd, Global Head of Political & Social at Kantar TNS, said, “We are extremely proud to have been chosen to deliver the biggest Political & Social research contract ever commissioned, based on our proven track record of delivering large, complex projects for the European Commission. The combination of both qualitative and quantitative Eurobarometer contracts will enable us to provide policymakers with comprehensive information to help them in their decision-making processes and the drafting of European-wide public policies.”
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About Kantar TNS
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Please visit www.tnsglobal.com for more information.
Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com.
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