London: 26 September, 2013 — Kantar TNS, part of Kantar, the data investment management division of WPP (NASDAQ:WPP) today announced a further investment in Enprecis Inc. This extends Kantar TNS’s stake in the company following 2012’s initial investment.
Founded in 2006 and based in Seattle, Enprecis has developed, ‘Continuous Quality Insight’ (CQI) a proprietary online platform to collect and analyse customer experience data for the automotive industry. The platform connects automobile manufacturers to the views of their customer with unprecedented speed and detail, informing improvements to vehicle quality and design, and identifying opportunities to strengthen loyalty.
Kantar TNS’s specialist automotive team currently use the CQI to extract enhanced data which powers the development of insights that support business growth for major global automotive manufacturers. Extending the investment will make Enprecis the key technology provider underpinning Kantar TNS’s automotive data management.
Rémy Pothet, Kantar TNS global automotive practice head, commented, “We have been working very successfully with the Enprecis team over the past few years and have built strong synergy that enables us to bring market-leading solutions to our clients,” he continued, “By extending this partnership, CQI will become a more integral part of our business and we will collaborate with the Enprecis team with on-going developments to meet the needs of the world’s automotive manufacturers”
“We’re delighted to extend our relationship with Kantar TNS and WPP. We have identified a strong opportunity to strengthen both of our offerings to the marketplace through this collaboration with the leading global automotive researcher,” said Richard Counihan, CEO, Enprecis.
This latest investment further strengthens Kantar TNS’s offer for the automotive industry and follows the acquisition of leading Chinese company, Sinotrust Market Research earlier this year.
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About Kantar TNS
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Please visit www.tnsglobal.com for more information.
Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com.
Founded in 2006, Enprecis collects and analyzes vehicle quality and customer satisfaction data for the global automotive industry. Enprecis Continuous Quality Insight (CQI) technology provides robust, real-time customer satisfaction data and powerful analysis tools to automobile manufacturers and dealers. The most responsive customer feedback channel of its kind, CQI helps the automotive industry get accurate information that leads to measurable improvements in vehicle quality and customer satisfaction.