London, 30 April, 2012 – Kantar TNS, a Kantar company and part of WPP [NASDAQ:WPPGY] has today announced a partnership with automotive customer experience specialists, Enprecis, to further extend the company’s offering to the industry. The agreement will give Kantar TNS access to Enprecis’ sophisticated online platform ‘Continuous Quality Insight’ (CQI), which collects and analyses data about the customer experience following a vehicle purchase.
In addition to the Kantar TNS partnership, WPP will also acquire a minority equity stake in the company. George Rogers, formerly CEO of Team Detroit, and currently director of global business development at WPP, will join the Enprecis Board.
Enprecis, founded in 2006 has operations in the U.S., Europe and Asia and employs 30 people. Kantar TNS is the world leader in automotive research and has a presence in 80 markets globally.
“Having worked closely with Enprecis for the last two years on a number of projects we already have an excellent working relationship. The combination of Enprecis’ unique collection and delivery platform, with Kantar TNS’ global network and portfolio of research solutions, will enable us to explore new and exciting business opportunities all over the world,” said Rémy Pothet, Kantar TNS global automotive practice head.
He continued, “The CQI platform is powerful, unique and complements Kantar TNS’s research tools perfectly. It enables us to offer an unparalleled solution to help clients to really understand the impact that the customer experience has on their growth.”
CQI tracks product quality and customer feedback following an automotive purchase. It provides detailed insights on areas such as customer satisfaction and vehicle quality. The data collected by CQI from various channels sets the stage for significant improvements in vehicle quality and innovations in vehicle design, preventing recalls and increasing loyalty.
The partnership will allow both parties to leverage and introduce existing customers to new and complementary products. Following the agreement, Enprecis and Kantar TNS will invest in the further development of the platform for the collection of consumer insight on tablets and mobiles.
Enprecis CEO Richard Counihan adds: “We have achieved many automotive industry firsts in our short history. For example, we automated the process of capturing customer quality data in an online format and deployed a global online platform in China and Russia, two of the largest emerging markets in the world. We are excited to partner with the No. 1 global provider of automotive market research.”
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About Kantar TNS
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Please visit www.tnsglobal.com for more information.
Founded in 2006, Enprecis is an emerging data services provider for the global automotive industry. Enprecis Continuous Quality Insight (CQI) technology provides robust, real-time customer satisfaction data and powerful analysis tools to automobile manufacturers and dealers around the world. The most responsive feedback channel of its kind, CQI helps the automotive industry get accurate information that leads to improvements in vehicle quality and customer satisfaction. Enprecis clients include Chrysler, Fiat, Hyundai, Jaguar, Land Rover, Mazda, Peugeot Citroen, and Volkswagen.
For more about Enprecis’ innovative approach to data, visit http://www.enprecis.com.
Kantar is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com