Singapore: 25 March 2014 — Kantar TNS today announced the appointment of Yong Joo Park to the role of chief research officer for the Asia Pacific region. This is a newly created role that will ensure Kantar TNS is delivering the very best expertise to clients across the region.
Yong has held senior marketing and insights roles in a number of global organisations, most recently at Samsung Electronics in South Korea. He joined Samsung in 2005 and has served as a vice president leading various functions in the business, including global product planning and marketing; innovation; and global consumer and market insights. Earlier in his career he held global insights roles at General Mills, Motorola, Kellogg’s and Nielsen, based in the US and the Philippines.
Chris Riquier, CEO, Asia Pacific said, “We are absolutely focussed on delivering the very best expertise to support our clients’ critical business decisions. Yong’s extensive global experience and proven senior leadership ability will enable us to really strengthen our impact for clients across the region.”
Commenting on his new role, Yong said, “I have been incredibly impressed by the skills, attitude and people within Kantar TNS. I am very excited to be joining an organisation that is so committed to strengthening its offer to clients.”
Yong joins Kantar TNS on 1 April 2014 and will report to Chris Riquier.
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About Kantar TNS
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
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Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
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