Kantar TNS has appointed Abhijeet Dutta Ray as the Managing Director of Thailand. Abhijeet joins Kantar TNS with effect from August, 2011 from Lowe and Partners where he was the Chief Strategy Officer of Lowe Thailand responsible for the Strategic planning team and function.
Abhijeet is no stranger to Market Research – having commissioned, used and collaborated with research agencies right from the very beginning of his career over 25 years ago.
Abhijeet’s career spans all major disciplines of marketing. Starting his career as a Marketing Executive at Diners Club, Abhijeet spent his early years providing consulting services as a Media Planning Strategist working in firms such as JWT, Leo Burnett, Bates, BBDO and McCann Erickson across several Asian markets. He then moved to Television as part of the founder management team for ASTRO in Malaysia. Since 2000, he has been in Strategic Planning working with Ogilvy and Lowe working both on regional and national accounts and has been based in Thailand for over 8 years.
Abhijeet has played a Strategic consulting role to a wide variety of clients from a diverse range of categories such as Airlines, Banks, Telecoms, Skincare, Retail, Hospitality and Food and Beverages. In short, White papers, Brand Health Checks, Insight Mining and New Product and Proposition testing for clients have been the focus of his career.
“The combination of his experience in both Strategic Planning and Marketing services and the dynamism of the Thailand market provides Kantar TNS Research International Thailand with a leader who can accelerate our move up the value chain to deliver actionable research output that addresses business issues” said Neerja Wable, the CEO overseeing India, Sri Lanka, Thailand and Philippines. Abhijeet will report to Neerja.
“Having extensively used Research all my working life in Media Strategy, Ad Sales, and Branding and Brand Communication Strategy, I think this is a natural progression for me to step into what is literally the very source of new insight, knowledge and wisdom. There is no better time to be in an environment that helps generate Market Intelligence for strategic advantage for businesses” said Abhijeet. Given that Abhijeet has worked with some of the WPP companies earlier, it is believed that this will facilitate stronger opportunities of mutual benefit to Kantar TNS, WPP companies and clients.
Abhijeet is an alumnus of IMT in India and Said Business School at Oxford. He is a visiting lecturer at Asian Institute of Technology and is the Co-Chair of the Marketing Committee of AMCHAM in Thailand.
About Kantar TNS
Kantar TNS is the global leader in custom market research delivering actionable insights and research-based business advice to clients around the globe so they can make more effective business decisions. Kantar TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 80 countries, Kantar TNS is dedicated to discovering growth opportunities for its clients in an ever-changing world. Through its pioneering and innovative culture, Kantar TNS understands the latest marketing challenges and research techniques, being the first to discover and solve new marketing issues for clients.
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Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy networks. Please visit www.tnsglobal.com for more information.
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
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