11 July, 2013 – Leading research consultancy TNS, today announced the appointment of Dr. Michael B. Griffiths as Qualitative Research Director and Global Expert in Ethnography and Culture. Based in Shanghai, Michael will initially report to Anjali Puri, Managing Director, TNS Qualitative in Asia-Pacific.
Michael joins TNS from Ogilvy & Mather where he has served as Director of Ethnography in the consumer insights and trends unit for the past three years.
Commenting on the hire, Anjali Puri said, “I am thrilled that Michael is joining TNS. Michael brings not only an outstanding knowledge and experience of Chinese consumer culture and expertise as an ethnographer, but also immense energy and enthusiasm to
drive growth within our business and for our clients who are facing increasingly complex challenges.”
In his new role, Michael will be responsible for building TNS’s ethnographic suite of services and delivering powerful, culturally relevant insights to clients. Michael will also work closely with the China Qualitative team to further expand this part of the business and deliver excellence in qualitative research services for clients across China.
Speaking about his appointment, Michael said, “I am delighted to be joining TNS and for the opportunity to strengthen the ethnography offer. TNS has fantastic qualitative capabilities and incredible practitioners in this field, which I find truly inspiring. I look forward to putting my knowledge, skills and expertise to work.”
Michael is the latest hire to TNS’s global qualitative practice, reflecting the organisation’s continued commitment to uniting some of the world’s most experienced qualitative researchers under the leadership of Rebecca Wynberg.
Michael joins TNS on 15th July 2013.
- ENDS -
Notes to editors
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.
Kantar is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com