07 May, 2013 – Leading research consultancy Kantar TNS, today announced the appointment of Doug Maclay as Head of Kantar TNS’s Qualitative practice in the Middle East, reporting to Steve Hamilton-Clark, CEO Middle East & North Africa.
Doug is a well-known leader in qualitative research. He began his career in advertising, before founding the successful UK-based specialist qualitative research agency, DRSM, working on domestic and international projects. More recently, Doug has worked as a qualitative consultant for brands including Kellogg’s, Masterfoods, Heineken and Hiscox using qualitative insights to help build their businesses.
Commenting on the hire, Steve Hamilton-Clark said, “We are really lucky to have Doug joining the team. He brings with him a wealth of experience in the qualitative space, strong leadership skills and the ability to drive results.”
In this new role Doug will be responsible for building Kantar TNS’s Qualitative business in the Middle East, and for leading the local Qualitative team in delivering a consistent high level of service and excellence to clients. Doug will be working closely with other senior qualitative practitioners in the region and globally to offer high quality insights.
Doug commented, “There is a fantastic energy and focus around qualitative research in Kantar TNS. I am incredibly excited to be joining the team to lead the development of the qual business in the Middle East.”
Doug is the latest hire to the Kantar TNS Qualitative practice, led by Rebecca Wynberg who is bringing together some of the world’s most experienced qualitative researchers to build on and grow the company's expertise in delivering inspiring insights to clients.
Doug joins Kantar TNS on 19 May 2013 and will be based in Dubai.
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About Kantar TNS
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.
Please visit www.tnsglobal.com for more information.
Kantar is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
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