13 March, 2013 - Kantar TNS today received a licence to operate in Myanmar (Burma). Kantar TNS has been helping clients to build an understanding of the market since sanctions lifted in 2012, and is now the first international consumer insights consultancy to secure a license to officially conduct business in the country.
Kantar TNS Myanmar will be led by Jason Copland, who has over 18 years consumer insight experience - including 10 years in Myanmar. Jason joined Kantar TNS in October 2012 and has established a full service team - client service, fieldwork, operations and qualitative - based in Yangon. He will report to Ralf Matthaes, Regional Managing Director of TNS Indochina and Myanmar.
Chris Riquier, CEO, Kantar TNS Asia Pacific said, "Myanmar is one of Asia's last untapped frontiers. With a population of over 60 million people, it presents a significant growth opportunity for many of our Asian and global clients".
To help clients rapidly build an understanding of this newest of markets, TNS has conducted the largest ever consumer study in Myanmar, based on interviews with 11,000 people in 12 locations across the country. This syndicated study offers an in-depth perspective on attitudes and preferences of people at a category and brand level.
"Myanmar consumers have a keen interest in the outside world and a growing exposure to it through media," says Jason Copland. He continued, "However, there are unique attitudes and a real polarisation of wealth that creates a dichotomy for marketers, which we are helping our clients to unravel."
Ralf Matthaes, Regional Managing Director of TNS Indochina and Myanmar added, "I'm delighted to formalise our business in Myanmar. We have a strong heritage of helping clients grow their business across Indochina and this experience will greatly benefit our clients in Myanmar."
Chris Riquier will be discussing key insights from recent work in Myanmar during ESOMAR Asia Pacific, Ho Chi Minh City, 7-9 April 2013.
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Notes to editors
About Kantar TNS
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 Kantar countries, Kantar TNS has more conversations with the world's consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.
Kantar is one of the world's largest insight, information and consultancy groups and part of WPP. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.aboutkantar.com.
WPP is the world's largest communications services group with billings of $70.5 billion and revenues of $16.5 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising and media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing; and specialist communications. The company employs over 165,000 people (including associates) in over 3,000 offices across 110 countries. For more information, visit www.wpp.com.
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