New York, November 1, 2017 - Global research consultancy Kantar TNS announced today that Rob Wengel has been appointed EVP of its Client Development team and will also lead the Innovation practice across the Kantar portfolio in North America.
In this new role, Rob will lead the expansion of Kantar’s Innovation Practice, working directly with clients on driving growth through effective innovations.
Rob most recently led Nielsen’s North America Innovation Practice (BASES and Affinnova). He is an innovation, research and analytics industry veteran, with an extensive background in marketing and sales leadership at P&G and other CPG companies.
Commenting on Rob’s appointment, Steve Pattinson, President at Kantar TNS North America, said: “We’re delighted that Rob has joined us to lead our Client Development team and Innovation Practice. Rob is highly regarded in the industry and brings to Kantar TNS an impressive amount of experience, having worked with clients across a range of industries to drive growth through innovation.”
Commenting on his new role, Rob added: “I am very excited to join Kantar and Kantar TNS where we help companies identify the moments that matter most in the customer journey. We optimize and activate those moments to enable client growth strategies at the intersection of Brand, Customer Experience, and Innovation. We are very effective at helping management teams make confident decisions with the optimal balance of expert advisory and agile research.”