Following discussions between Aftab Associates and Kantar TNS, a decision was reached earlier this week to re-assign the affiliation agreement between the two businesses to MRB Pakistan (formerly Oasis Insights) which will represent Kantar TNS in this key growth market from Q2 2016.
Aftab Associates will remain the sole Kantar TNS representative in Pakistan until 31 March 2016.
Commenting on the change, Stephen Hillebrand, CEO Kantar TNS Middle East, said "Kantar TNS and Aftab Associates formally entered into a Franchise Agreement back in 2010, and Aftab Associates has done a tremendous job in promoting the Kantar TNS brand in the market since then. I would like to thank Aftab and Quratulain for their support and wish them all the best in the next phase of Aftab Associates' growth, while we look forward to entering the next stage of our growth with MRB Pakistan".
Kantar TNS and Aftab Associates will continue to collaborate on existing projects in order to ensure timely and high quality delivery to clients.
About Kantar TNS
Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
Kantar TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.
About Aftab Associates:
Aftab Associates is a full service Marketing Research agency, with main offices located in Karachi, Lahore & Islamabad and a field network throughout Pakistan. AAL started its operations as a full service MR agency in 1983 and is one of the most long-established MR agencies in Pakistan.