13 May, 2013; London - Kantar TNS, the world's leading consumer insights consultancy and a WPP company (WPP: NASDAQ), has agreed to acquire Sinotrust Market Research, a leading market research and consulting company in China, subject to regulatory approval.

Sinotrust Market Research is the industry market leader in automotive market research in China. Its offering includes consumer research, product research, brand research, channel research and customer information analysis. Sinotrust Market Research has a blue-chip client list that includes leading automobile companies. Founded in 1992, Sinotrust Market Research employs 350 people in Beijing, Shanghai and Guangzhou with unaudited revenue for the year ended 31 March 2013 at RMB 255 million, with gross assets at the same date of RMB 95 million.

Chris Riquier, CEO of Kantar TNS Asia Pacific stated, “China is now entrenched as the largest automotive market in the world and the acquisition of Sinotrust will give Kantar TNS China clear market leadership to serve international and local automotive manufacturers and distributors as they seek to grow their business in China.”

Lin Lei, CEO of Sinotrust Market Research added, “Kantar TNS will allow Sinotrust to offer our clients Kantar TNS’s world class solutions for brand and communications, innovation, and customer satisfaction research. In addition, many Chinese automotive manufacturers are expanding their business internationally and we can better support them through Kantar TNS’s global network which covers over 80 markets worldwide.”

Kantar TNS has a strong presence in China, with a team of over 600 people providing insights to clients from five offices across the Greater China area. The two companies will continue to operate as distinct businesses, under the Asia Pacific leadership of Chris Riquier. Sinotrust’s current owners will maintain a minority stake in the company.

Kantar TNS is part of Kantar, the information, insight and consultancy arm of WPP.

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Notes to editors

 

About Kantar TNS

Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

 

Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.

 

About Kantar

Kantar is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com